Report updated Jul 11, 2026
Filipino Dama
For board game enthusiasts and players interested in traditional Filipino checkers and strategic draughts variants.
Filipino Dama is an established board app that is completely free.
What is Filipino Dama?
Filipino Dama is a digital draughts board game for Android, featuring online multiplayer and AI-based practice modes.
Users hire the app for an authentic, distraction-free version of traditional Filipino checkers that avoids the meta-progression fatigue of modern casual games.
Current Momentum
v11.8
- Maintains presence in Philippine board charts.
- Ships stability updates for core rules.
Active Nemesis
MONOPOLY GO!
By Scopely
Other Rivals
7-Day Rank Pulse 🇺🇸
BoardNo ranking data
Rating Pulse 🇺🇸
Gathering signals...
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Supports online play with chat and ELO rankings, serving as the primary retention loop for competitive players.
Features 11 AI difficulty levels, providing a consistent practice environment for solo players.
How much does it cost?
The app currently lacks a monetization layer, missing opportunities to capture value from its dedicated user base.
Who Built It?
UAB Target Works
Providing digital versions of traditional board games and seasonal lifestyle tools. They focus on accessible, rule-based gameplay and holiday-themed utility.
Portfolio
13
Apps
What other apps does UAB Target Works make?
Dama - Online
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Shopping List 2024
Explore the full UAB Target Works report
Portfolio breakdown, audience, momentum, and every app published by UAB Target Works.
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Filipino Dama?
How's The Board Market?
How does it evolve in the Board market?
Filipino Dama holds the #40 Free position in the Philippine board game category, but its grossing rank has slipped 33 spots, signaling monetization friction relative to its discovery advantage.
Rank progression
4 active rankings tracked, 30-day window
Which niche is Filipino Dama in?
to play traditional filipino checkers
Explore the full Board Games Companions niche
Every app in this space (470 tracked), the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
While genre-distinct, it dominates the same casual board-game-enthusiast demographic by leveraging high-frequency social loops and aggressive monetization.
Differentiators
- Massive social network effects through sticker trading and multiplayer cooperative mini-games.
- Sophisticated live-ops engine driving daily retention through frequent events and bank heist mechanics.
- High-fidelity production values and animations create a premium experience compared to static board games.
Head to head
Do not compete on scale; focus on capturing the niche audience seeking authentic, rules-accurate traditional board games without the 'freemium' fatigue.
Contenders(4)
Competes for the same 'quick-play' board game audience looking for simple, rules-based entertainment on mobile.
Differentiators
- Includes both local and online multiplayer modes, providing more social flexibility than the target.
- Features a risk-reward gameplay loop that offers a different strategic depth than traditional checkers.
Targets the same demographic of classic board game players who value digital adaptations of traditional tabletop games.
Differentiators
- Implements a robust progression system that rewards consistent play, unlike the target's static experience.
- Features active monetization mechanics that suggest a more sustainable development roadmap for future updates.
Directly competes for the casual board game market share by offering a classic, widely recognized tabletop experience.
Differentiators
- Utilizes a capture mechanic and bonus roll system that adds excitement to standard board movement.
- Focuses on pawn racing dynamics which appeal to a broader, more casual audience than checkers.
Challenges the target by blending classic board game elements like Tic-Tac-Toe with modern AI-driven difficulty progression.
Differentiators
- Integrates AI difficulty progression that adapts to player skill levels, keeping the game challenging.
- Combines multiple mechanics like Diamond Bingo to keep the user experience varied and fresh.
Same space(3)
Serves the same utility-focused board game user who wants a simple, portable digital version of a physical game.
Differentiators
- Provides physical-feel features like shake functionality to simulate real-world dice rolling mechanics.
- Offers adjustable dice counts, allowing for more versatile use cases than a fixed board game.
Occupies the same casual, low-complexity gaming space where users seek quick, accessible entertainment.
Differentiators
- Incorporates audio cue playback, offering a sensory-based gameplay experience distinct from visual board games.
- Focuses on matching mechanics which provide a different cognitive challenge than strategic checkers.
Directly competes by offering a suite of classic board games, positioning itself as a one-stop shop for tabletop fans.
Differentiators
- Bundles 10+ classic board games in one app, providing significantly more content than a single-game app.
- Includes a smart bot opponent that allows for a high-quality offline single-player experience.
Compare Filipino Dama against every rival
All rivals in one side-by-side table: identity, store metrics, ratings & sentiment, and strategic intel, plus a head-to-head page for each.
The outtake for Filipino Dama
Strengths to defend, gaps to attack
Core Strengths
- Rules-accurate implementation provides a defensible barrier against generic checkers clones.
- Zero-barrier entry model attracts purists seeking distraction-free gameplay.
Critical Frictions
- Lack of monetization layer misses opportunities to capture value.
- Static feature set without a progression loop limits long-term retention.
Growth Levers
- Integration of a ranked league system could drive engagement for competitive players.
Market Threats
- Aggressive live-ops engines in casual board games siphon the casual-player funnel.
What are the next best moves?
Test rewarded video ads because the app lacks a monetization layer → capture value from non-paying users
The app currently has no monetization layer, missing revenue opportunities.
Trade-off: Pause the development of new AI difficulty levels, as the current 11 levels are sufficient for the core audience.
A counter-intuitive read
The app's lack of monetization is not a feature but a failure to capture value, as the dedicated user base is already primed for engagement-based rewards.
Feature Gaps vs Competitors
- Ranked league system (available in Legends of Splendoria but absent here)
- Progression-based rewards (available in Mancala Online! but absent here)
Key Takeaways
Filipino Dama captures the traditional checkers niche through rules-accurate gameplay, but the lack of a progression loop and monetization layer limits its sustainability, so the PM should prioritize a light-touch monetization test to fund future live-ops development.
Where Is It Heading?
Mixed Signals
The casual board game market is consolidating around titles with high-frequency social loops and aggressive live-ops. Filipino Dama remains exposed due to its static, maintenance-mode posture, so revenue growth hinges on implementing a sustainable monetization layer before the user base migrates to more feature-rich competitors.
The 33-spot drop in grossing rank indicates that the current free-to-play model fails to convert engagement into revenue, risking long-term development sustainability.
Sources
- [1] Play Store listing, source