FilledTag: Hunting Map & GPS
FilledTag is a free hunting navigation app for iOS that provides offline maps, parcel lines, and legal shooting light alerts for hunters in the lower 48 states.
The App DNA
What makes this app unique?
The app removes the financial friction of subscription-based mapping tools, serving hunters who need reliable, offline-capable data for public land scouting.
For Do-it-yourself hunters seeking data-driven planning tools for public land hunting in the United States.
What does it look like?
Key features
Calculated routes and parking spots based on terrain and user limits. Revenue link: Paid-gate ($39.99/plan or $79.99/year).
Location-specific countdowns for legal hunting hours. Revenue link: Retention lever.
Downloadable aerial and topo data for remote use. Revenue link: Retention lever.
How much does it cost?
The freemium model uses free core mapping to drive acquisition, with revenue generated through one-off plan purchases or recurring memberships.
Velocity
Maintenance developmentnew contentUX improvementsShow more...
With only one release in the observed window and 13 days since the last update, the app operates at a maintenance cadence. Development is currently focused on expanding geographic data coverage and refining utility features like shooting light alerts. The release history shows a stable, low-frequency approach to feature deployment rather than a high-velocity or live-ops model. Future updates are expected to continue this pattern of incremental functional improvements.
Who built it?
User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for FilledTag: Hunting Map & GPS
How's the Navigation market?
FilledTag occupies a challenger position in the navigation category by offering a free, high-utility alternative to subscription-heavy rivals. The app's recent expansion to all 48 states signals an aggressive push to capture the DIY hunter segment before established competitors can respond.
The rivals identified
The Analyst's Read
Key takeaways for FilledTag: Hunting Map & GPS
Where is it heading?
The hunting navigation market is consolidating around tools that offer seamless offline planning, and FilledTag is well-positioned to capture the price-sensitive DIY segment. By maintaining a free-access model, the app forces subscription-based rivals to justify their costs, which will likely lead to increased competition in the planning-tool space over the next two quarters.
- The latest release expanded map data to all 48 states, significantly increasing the addressable market for the app's core utility.
- The addition of legal shooting light alerts provides a high-utility tool that reinforces daily app usage during hunting seasons.
The SWOT
- Free parcel data removes subscription barriers
- Offline-first design ensures utility in remote areas
- Legal shooting light alerts provide high-frequency engagement
- Introduce referral loops to drive user acquisition
- Expand into state-specific regulatory guidance tools
- Develop community-driven spot reporting features
Next best moves
Ship community-driven spot reporting because the current lack of social features limits organic growth → increase user retention
+ 1 more prioritized moveThe counter-intuitive read
The lack of a social network is not…
Read the full takeBottom line
FilledTag's free-access model effectively lowers the barrier for DIY hunters, but the app must prioritize data reliability to defend its position against subscription-based rivals. Addressing the current lack of social features would unlock a growth loop that the current feature set cannot support.
Unlock 3 critical frictions, 3 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is FilledTag really free to use?
How does FilledTag compare to subscription-based hunting apps?
Does FilledTag work without cellular service?
Sources
- [1] App Store
Report last updated