Financial Post is a news application for Canadian business professionals and investors, providing curated financial content and market analysis on iOS and Android.
Product velocity
Active
Daily rank 🇺🇸
—
News
Sentiment
3.6
9 reviews
Nemesis
The Globe and Mail
The App DNA
What makes this app unique?
Users hire the app for high-signal business intelligence that filters out noise, serving the professional need for efficient, personalized market updates.
For Canadian business professionals and investors seeking curated financial news and market analysis.
What does it look like?
Key features
User-selected topics and columnists increase session frequency and ad-inventory.
Premium-tier gate ($14.99/month) serves as a direct conversion lever for high-intent readers.
Direct links to Postmedia publications maximize total network ad-inventory.
How much does it cost?
Subscription model anchored at $14.99/month, utilizing a metered paywall to drive conversion from casual readers.
Velocity
Active developmentShow more...
5 versions in history. Development pace: active.
Who built it?
Postmedia Network
13+ apps tracked · News
ePaper Toronto Sun
ePaper Edmonton Sun
ePaper Calgary Sun
ePaper London Free Press
Leader Post
Star Phoenix
National Post
Montreal Gazette
Vancouver Sun
Calgary Herald
Windsor Star
The ProvinceUser Sentiment
What do users think recently?
Recent user voice shows an upset sentiment.
How are ratings & reviews evolving?
What users say, by theme
- Horizontal display failure on iPad prevents basic navigation and content consumption for tablet users
1 of 1 recent reviews analyzed · limited sample
Read the full review analysisCompetition
Competitive landscape for Financial Post
How's the News market?
Financial Post holds a #42 Grossing position in the Canadian News & Magazines category. The disparity between its Grossing rank and lower Free chart position signals that monetization is currently more effective than new-user acquisition.
Read the market outlookThe rivals identified
By The Globe and Mail Inc.
As the primary national competitor in the Canadian business news space, it holds the most direct overlap in audience search intent and regional market dominance.
- Maintains a dedicated Canadian-first editorial focus that aligns perfectly with this app's core regional audience.
- High-frequency release cadence of 7 updates in six months signals a robust, active product development cycle.
- Deep integration of Canadian market data and political analysis creates a high barrier to entry for international rivals.
Bloomberg: Business News DailyContender
CNBC: Stock Market & BusinessContender
The Economist - World NewsContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Financial Post
Where is it heading?
The Canadian business news market is consolidating around high-velocity, data-rich platforms, leaving Financial Post exposed to competitors like Bloomberg and CNBC. Without addressing technical regressions on tablet hardware, the app risks losing its core professional demographic to more stable, feature-rich alternatives.
- Critical landscape display failure on tablets prevents content consumption, which compounds the churn risk for professional users who rely on larger screens.
- The latest app update focused on interface curation rather than performance, leaving the reported tablet display regressions unaddressed.
The SWOT
- Personalized feed increases session frequency
- Network navigation maximizes total ad-inventory
- Untapped B2B education partnerships for distribution
Next best moves
Rebuild tablet interface to support landscape mode because it is the top-reported navigation failure → recover tablet-user retention
The counter-intuitive read
The app's #42 Grossing rank is a liability…
Read the full takeFeature gaps
Real-time financial market data (available in Bloomberg but absent here) +1
Since the last report: The app has formalized its monetization strategy through a $14.99/month subscription model while facing a critical technical failure in tablet landscape mode.
Bottom line
Financial Post secures high-intent subscribers through curated business intelligence, but the critical tablet display failure and high subscription price point limit growth among casual readers, so the team must prioritize technical stability on tablets to protect the professional user base.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeSources
Report last updated