Report updated May 13, 2026
FirstVet
For pet owners seeking immediate, professional veterinary advice for non-emergency or triage situations.
FirstVet is a well-regarded medical app that is available. With a 4.4/5 rating from 8.9K reviews, it maintains solid user satisfaction. Users particularly appreciate immediate peace of mind during late-night pet emergencies, though lack of integrated prescription services remains a common concern.
What is FirstVet?
FirstVet is a telehealth app providing 24/7 video consultations with licensed veterinarians for pet owners on iOS and Android.
Users hire FirstVet to resolve the uncertainty of pet health symptoms, seeking professional triage to avoid unnecessary emergency clinic visits.
Current Momentum
v26.18 · 5d ago
Active- Maintains 24/7 veterinary triage availability.
- Ships subscription-first annual retention model.
Active Nemesis
Vetster – Online Vets 24/7
By Vetster
Other Rivals
7-Day Rank Pulse 🇺🇸
MedicalNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Real-time video calls with licensed veterinarians available at any hour
Centralized storage for pet medical history and consultation records
Virtual wellness consultations for routine health monitoring
How much does it cost?
- 6-month subscription at $15.99/month
- 1-year subscription at $11.99/month
- Single consultation at $65
Subscription-first model with a $40 annual savings incentive to drive long-term retention.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does FirstVet AB make?
What do users think recently?
High confidence · Latest 100 of 8.9K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate immediate peace of mind during late-night pet emergencies, but report lack of integrated prescription services.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for FirstVet?
Where is it available?
Localized markets (3)
How's The Medical Market?
How does it evolve in the Medical market?
FirstVet maintains a strong 4.72 rating on iOS, though the 0.31 rating gap on Android suggests performance friction. The subscription-first pricing model targets long-term retention, positioning the app as a triage tool rather than a full-service clinic.
Rank progression
4 active rankings tracked — 30-day window
Which niche is FirstVet in?
Explore the full Pets Video Calls niche
Every app in this space — 2 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
Vetster is a direct competitor in the telehealth space, offering 24/7 on-demand video consultations that mirror FirstVet’s core value proposition of remote pet medical advice.
Differentiators
- Offers integrated prescription services through VetsterRx, which provides a more complete end-to-end medical solution.
- Utilizes a subscription-based 'Vetster Plus' model to drive recurring revenue and increase long-term user loyalty.
- Maintains a significantly higher volume of user reviews, indicating a more established market presence and scale.
Head to head
FirstVet must prioritize integrating prescription fulfillment and expanding on-demand availability to prevent user churn to Vetster’s more comprehensive service model.
Same space(3)
While focused on hardware-enabled tracking, FitBark competes for the same pet-owner wallet share by providing health data that informs the need for veterinary care.
Differentiators
- Leverages hardware-based GPS and activity tracking to provide objective health data that FirstVet cannot capture.
- Focuses on long-term wellness and preventative monitoring rather than the acute, reactive triage model of FirstVet.
Pawfit occupies the pet health ecosystem by offering location and activity monitoring, serving as a preventative tool that complements veterinary services.
Differentiators
- Includes native Wear OS integration, allowing pet owners to track their animals directly from their wrist.
- Provides specialized security features like geofencing alerts that fall outside the scope of FirstVet’s medical platform.
PetPace competes by providing clinical-grade vital sign monitoring, which serves as a data-driven precursor to the consultations FirstVet provides.
Differentiators
- Offers advanced clinical features like seizure video recording and continuous vital sign monitoring for high-risk pets.
- Enables direct vet data sharing, creating a professional-grade bridge between home monitoring and clinical veterinary practice.
Compare FirstVet against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for FirstVet
Strengths to defend, gaps to attack
Core Strengths
- 24/7 video triage reduces emergency clinic anxiety
- Centralized pet health profiles increase switching costs
Critical Frictions
- 0.31★ Android-iOS rating gap indicates performance inconsistency
- Lack of integrated prescription fulfillment limits utility
Growth Levers
- Insurance partnerships could subsidize consultation costs
- Wearable data integration provides objective triage inputs
Market Threats
- Vetster's integrated prescription model creates conversion friction
- Hardware-enabled health trackers capture preventative market share
What are the next best moves?
Integrate prescription fulfillment because it is the primary complaint vs Vetster → increase conversion
User sentiment highlights the lack of prescriptions as the main friction point compared to the Nemesis.
Trade-off: Pause the Healthy Pet Checkup expansion to focus engineering on pharmacy API integration.
Audit Android performance because of the 0.31 rating gap vs iOS → improve rating baseline
The rating disparity between platforms indicates technical or UX friction specific to the Android build.
Trade-off: Delay the new UI refresh for the pet profile dashboard.
A counter-intuitive read
The lack of integrated prescriptions is not just a feature gap, but a strategic barrier that keeps FirstVet in the reactive triage lane while competitors capture the full-service medical market.
Feature Gaps vs Competitors
- Integrated prescription fulfillment (available in Vetster but missing here)
Key Takeaways
FirstVet holds a strong triage position through 24/7 availability, but the lack of integrated prescriptions creates a churn risk to Vetster, so the PM must prioritize pharmacy fulfillment to protect the consultation funnel.
Where Is It Heading?
Mixed Signals
The pet telehealth market is consolidating around end-to-end medical solutions, leaving reactive triage apps like FirstVet exposed to churn. Unless the platform integrates prescription fulfillment, the current triage-only value proposition will struggle to compete against the comprehensive service models of rivals.
The lack of integrated prescription services drives users to competitors, which compounds the long-term retention risk against full-service telehealth models.
The subscription-first model with annual incentives stabilizes revenue, which provides the capital necessary to pivot toward integrated pharmacy services.