Fishing Points - FishMaps.AI is a global fishing location discovery and trip-planning utility for iOS.
The App DNA
What makes this app unique?
Anglers hire the app to reduce the uncertainty of fishing trips by accessing habitat data and localized weather, though the high subscription cost limits the user base to power users.
For Anglers seeking location discovery, trip planning tools, and localized environmental data for fishing.
What does it look like?
Key features
Database of fishing locations including lakes and coastal areas accessible via map interface.
Provides localized weather data for selected fishing coordinates, gated by premium subscription.
Provides seasonal availability and habitat information for fish species at specific locations.
How much does it cost?
Subscription model anchored at $44.99/year, utilizing high-frequency weekly pricing to capture impulse purchases.
Velocity
Dormant developmentopaqueShow more...
Fishing Points - FishMaps.AI has not received a public update in over a year, meeting the criteria for a zombie status. The development history consists of a single version release with no subsequent activity or maintenance patches. There is no evidence of ongoing support, feature development, or live operations for this application.
Who built it?
Geeta Viradiya
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What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Fishing Points - FishMaps.AI
How's the Utilities market?
Fishing Points - FishMaps.AI operates in the Utilities category with a subscription-first model. The $44.99/year price point sits above the median for casual fishing utilities, which typically rely on ad-supported models to capture the casual-angler funnel.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Fishing Points - FishMaps.AI
Where is it heading?
The fishing utility market is consolidating around ad-supported tools that provide daily environmental updates, leaving subscription-only apps like Fishing Points exposed. Without a shift to a freemium model or a renewed update cadence, the app will likely see continued decline in active user retention.
- The 12-month update drought suggests the product is in maintenance mode, which will lead to churn as competitors refresh their weather-data accuracy.
- High weekly subscription pricing relative to ad-supported rivals creates a conversion ceiling that will compress revenue as user acquisition costs rise.
The SWOT
- Species-specific habitat data functions as a content barrier for casual trip planning
- Untapped B2B partnerships with local bait shops could provide a sustainable distribution channel
Next best moves
Pivot the pricing model to include a low-cost ad-supported tier because the current $6.99/week entry point is the #1 friction point → increase top-of-funnel conversion
+ 1 more prioritized moveThe counter-intuitive read
The 12-month update silence is not just technical neglect…
Read the full takeSince the last report: The analysis shifted from a purely internal pricing focus to identifying specific technical risks and external B2B distribution opportunities.
Bottom line
Fishing Points - FishMaps.AI provides niche habitat data that retains serious anglers, but the aggressive weekly subscription pricing caps the growth funnel, so the PM should prioritize a freemium ad-supported tier to compete with lower-friction market alternatives.
Unlock 1 critical friction, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated