Flicks is a movie and TV tracking guide for casual viewers to manage their Watchlist on iOS.
The App DNA
What makes this app unique?
It removes the cognitive cost of remembering media progress, though the lack of streaming integration forces users to switch apps to actually watch content.
For Casual viewers looking for discovery tools and tracking for movies and TV shows.
What does it look like?
Key features
Tracks user-selected movies and TV shows for future viewing, increasing DAU/MAU ratio.
Suggests movies and TV shows based on user preferences, improving retention.
Database access for over half a million movies and TV shows, increasing time spent in-app.
How much does it cost?
Flicks operates as a free informational utility with no visible subscription or IAP gates.
Velocity
Dormant developmentopaqueShow more...
Flicks - Movie & TV Guide has seen no development activity for 1,230 days. The last update provided only generic performance improvements, and the lack of any subsequent releases indicates the project is no longer being actively maintained. There is no evidence of ongoing feature development or operational support.
Who built it?
User Sentiment
What do users think recently?
Fresh user feedback skews mixed. Users appreciate the watch list feature provides a helpful way for users to track their television and movie viewing habits.
How are ratings & reviews evolving?
What users say, by theme
- The watch list feature provides a helpful way for users to track their television and movie viewing habits
- The application lacks the ability to stream or watch movies and shows directly within the interface
2 of 2 recent reviews analyzed · limited sample
Read the full review analysisCompetition
Competitive landscape for Flicks - Movie & TV Guide
How's the Entertainment market?
Flicks maintains a 4.63 rating across 164 total reviews, positioning it as a stable but stagnant utility. The lack of updates for over 1,200 days signals a maintenance-only posture that limits competitive growth.
The rivals identified
The Analyst's Read
Key takeaways for Flicks - Movie & TV Guide
Where is it heading?
The media discovery market is consolidating around apps that offer integrated streaming and social discovery, leaving Flicks in a vulnerable position. Without a pivot to deep-linking or active content updates, the app will likely see continued churn as users migrate to more feature-rich alternatives.
- The three-year development gap suggests a maintenance-only posture, which erodes user trust in the app's ability to provide accurate, up-to-date media information.
- The Watchlist feature remains a core retention loop, as users continue to value the app for organizing their viewing habits despite the lack of updates.
The SWOT
- Watchlist feature provides a dedicated repository for user-selected media
- Integrating deep links to third-party streaming services could convert tracking utility into discovery engine
Next best moves
Ship deep links to major streaming platforms because users report frustration with the inability to watch content directly → increase session depth.
+ 1 more prioritized moveThe counter-intuitive read
The lack of streaming playback is not a…
Read the full takeSince the last report: The app's functional state remains unchanged after 1,230 days of inactivity, but the analytical outlook has shifted to emphasize the necessity of third-party deep-linking to address user frustration.
Bottom line
Flicks serves as a functional tracking tool, but the lack of streaming integration limits its long-term retention potential. Pivoting to a discovery-focused model with third-party deep links would unlock value for users who currently treat the app as a simple list manager.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Can I watch movies directly within Flicks?
Is Flicks free to use?
What is the main benefit of using Flicks?
Sources
- [1] App Store listing, source
Report last updated