FreshTrack vs its rivals

Side-by-side comparison against FreshTrack's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

FreshTrack
This App
Shipwell
Nemesis
Steep
Peer
Fleetiqo
New Kid
Core Identity
DeveloperFreshTrackShipwell, IncMyCarrier LLCKamal MewadaSteepPhysicians MutualBridgit Inc.GeoSafe Inc.The Farm HandPierre CARRON DE LA CARRIERE
CategoryProductivityBusinessBusinessProductivityBusinessBusinessBusinessProductivityProductivityProductivity
PlatformiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidiOS
Store Metrics
Rating0.0 / 54.5 / 55.0 / 55.0 / 55.0 / 55.0 / 55.0 / 54.5 / 50.0 / 50.0 / 5
Ratings Count04,41021232200
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateSep 21, 2021May 17, 2017Sep 7, 2025Oct 13, 2018Apr 7, 2022Dec 28, 2023Jul 9, 2019Dec 3, 2013Dec 26, 2025Dec 8, 2025
Last UpdatedMay 7, 2026Apr 6, 2026Feb 25, 2026Aug 24, 2025Mar 30, 2026Apr 16, 2026May 7, 2026Apr 28, 2026May 5, 2026Mar 25, 2026
Sentiment & Reviews
Sentiment----excellentterrible----
Score----90/10015/100----
Praises----
  • Business intelligence tools provide an accessible way to monitor company performance metrics on mobile devices
  • Basic functionality provides a positive experience for the small minority of satisfied users
----
Complaints-----
  • Authentication failures and missing password recovery options block access for returning users
  • Critical UI and performance defects prevent the application from opening on mobile devices
  • Data privacy and account security concerns arise from reports of receiving other users inquiries
----
Requests-----
  • Improved account management and state selection workflows are required to enable basic navigation
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Strategic Intel
Strengths
  • Collaborative interface lowers entry barriers for small logistics teams
  • Predictive ETA algorithms provide baseline operational visibility
  • Centralized Compass Dashboard provides high-visibility exception management for enterprise supply chains
  • Swifty AI Assistant automates high-frequency logistics tasks to reduce manual dispatch overhead
  • Mobile-first shipper KPI access reduces manual sales overhead [Platform: iOS/Android]
  • AI-driven book-of-business insights provide immediate value to carrier reps [Feature: AI Insights]
  • Role-based access control secures sensitive agency data
  • Automated trip P&L reporting provides immediate financial visibility
  • Direct GPS hardware integration anchors the platform in physical fleet operations
  • Semantic layer integration with dbt and Cube secures long-term adoption within technical teams
  • Multiplayer report editing drives team-wide collaboration and higher DAU/MAU ratios
  • Governed metrics catalog creates high switching costs for enterprise organizations
  • Proprietary policy data integration provides a B2B distribution barrier
  • Purpose-built insurance workflows ensure regulatory compliance
  • Centralized workforce intelligence hub provides visibility for multi-project resource planning
  • AI-driven natural language queries reduce reporting friction for directors
  • Focused field-first UX maintains high user satisfaction in high-stress environments
  • CAD interoperability functions as a B2B distribution barrier into public safety agencies
  • Direct MyJohnDeere API integration creates a high-fidelity data pipeline
  • AI-driven natural language querying reduces technical barriers for agronomic data interpretation
  • Multi-currency support enables international rental operations
  • VIN decoder provides immediate utility for vehicle acquisition
Weaknesses
  • Zero revenue model lacks clear conversion path
  • Absence of AI-driven automation workflows
  • Android user rating (3.17) significantly trails iOS (4.48)
  • No public pricing tiers create high-friction entry for small-to-mid-sized operators
  • Zero Android rating count indicates low adoption on the platform [Android: 0 ratings]
  • Dependency on existing TMS accounts restricts new user acquisition [Pricing: TMS-only]
  • Zero Android rating count suggests low adoption
  • Manual tracking workflows increase user effort
  • Lacks automated carrier integrations found in enterprise rivals
  • Premium tier gating behind sales-led contact limits mid-market adoption
  • No public pricing transparency creates friction for small-team procurement
  • Android version support restricted to v13+ limits reach in legacy-hardware enterprise environments
  • 1.6★ Android rating indicates severe stability issues
  • Missing password recovery creates high-friction login loops
  • Reports of cross-account data exposure signal critical privacy risk
  • Enterprise-only pricing model excludes mid-market firms
  • Lack of integrated field-level data capture limits daily site-management utility
  • No cloud-save functionality despite field-critical data usage
  • 0.7★ rating gap between Android and iOS platforms
  • Subscription pricing starts at $39/month, exceeding entry costs of utility competitors
  • Lack of offline GPS mapping limits usage in remote ranching areas
  • No maintenance-shop network integration
  • Lacks predictive AI service advisory tools
Pricingfreeunknownfreefreefreemiumfreepaidfreesubscriptionsubscription
MomentumMaintenanceMaintenanceMaintenanceZombieMaintenanceMaintenanceMaintenanceMaintenanceMaintenance-
Update Cadence2 versions, ~0d avg2 versions, ~5d avg2 versions, 2 majors/6mo, ~1d avg2 versions, ~72d avg2 versions, 1 majors/6mo, ~218d avg2 versions, ~0d avg2 versions, ~1d avg2 versions, 2 majors/6mo, ~1d avg2 versions, 2 majors/6mo, ~0d avg-

Compare FreshTrack head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by FreshTrack, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0