MARLVEL

Friends Keep In Touch vs its rivals

Side-by-side comparison against Friends Keep In Touch's closest competitors: identity, store metrics, ratings & sentiment, and strategic intel.

Friends Keep In Touch
This App
Gratitude: Self-Care Journal
Nemesis
Pals: Daily log mood journal
Contender
Be Positive - Be Happier
Contender
Gratitude Journal: Gratali
Contender
LazyBum: Voice Journal & Diary
Contender
Grazi
Peer
Lubble: Couple Calendar&To-do
Peer
Ben Journal Digital Diary
Peer
Oneline: Daily Log & Journal
Peer
Core Identity
DeveloperQilei WeiHapjoy Technologies Private LimitedDau Long AnStanislav SvecLeonardo EstremadoyroInnovation Anywhere OÜVeronica Minciunakyujin yum韵 曾Tild
CategoryLifestyleHealth & FitnessHealth & FitnessHealth & FitnessHealth & Fitness-LifestyleLifestyleLifestyleLifestyle
PlatformiOSiOS, AndroidiOSiOSiOSAndroidiOSAndroid, iOSiOSiOS
Store Metrics
Rating0.0 / 54.9 / 55.0 / 53.0 / 55.0 / 5-5.0 / 55.0 / 54.6 / 55.0 / 5
Ratings Count044,778213-5753
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateMay 21, 2025Apr 22, 2018Jan 28, 2024Dec 28, 2017Jan 2, 2026-Mar 7, 2025Jul 9, 2025Nov 27, 2025Mar 3, 2026
Last UpdatedJan 24, 2026Apr 8, 2026Sep 4, 2024Oct 24, 2019Feb 3, 2026-Mar 10, 2025Jun 29, 2026Jun 9, 2026May 22, 2026
Sentiment & Reviews
Sentiment---mixed------
Score---50/100------
Praises----------
Complaints---
  • Lack of tablet-specific interface design prevents comfortable usage on larger screen devices
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Requests---
  • Development of a native tablet version to improve usability on larger displays
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Strategic Intel
Strengths
  • Open-ended timeline structure avoids prescriptive fatigue
  • Minimalist interface reduces cognitive load
-
  • Character-based avatars increase daily open frequency
  • Instagram-ready templates drive organic user acquisition
  • Focused, lightweight interface reduces onboarding friction
  • Minimalist UI reduces cognitive load for users seeking simple daily logging.
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Weaknesses
  • Zero data-driven insights or mood trends
  • Lack of encryption for sensitive entries
-
  • No monetization gates limit revenue capture
  • Manual entry only, lacking health-kit automation
  • Minimal feature set compared to established wellness apps
  • 3.0 rating on iOS indicates poor user satisfaction.
  • Lack of tablet-specific interface limits hardware compatibility.
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Pricingfreefreefreefreefree-----
MomentumZombieIntenseZombie-------
Update Cadence1 versions5 versions1 versions-------

Compare Friends Keep In Touch head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Friends Keep In Touch, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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