Report updated Apr 16, 2026
Gallery: Coloring book & decor
For casual gamers and creative hobbyists who enjoy relaxing art-based activities combined with home design and narrative storytelling.
Gallery: Coloring book & decor is an established games app that is available. With a 4.3/5 rating from 329.7K reviews, it shows polarized user reception.
What is Gallery: Coloring book & decor?
Current Momentum
v4.7 · 3d ago
IntenseGallery: Coloring book & decor recently added new paintings, decor rewards, and story chapters for Mia and Leo. The app maintains an intense release schedule with five content updates in the last two months.
Active Nemesis
Color Aura: Paint by Number
By Oakever Games
Other Rivals
7-Day Rank Pulse 🇺🇸
GamesNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Combines color-by-number mechanics with home renovation and interior design simulation
Offers multiple illustration styles including geometric, flat art, pixel art, and low poly
Follows a romantic story arc involving characters Mia and Leo as players renovate an art gallery
Features unique 3D graphics for mansion and character customization
How much does it cost?
- Free-to-play with ad-supported gameplay
- Weekly Premium Subscription at 7.99 USD
The strategy relies on a high-cost weekly subscription ($7.99) that removes core friction points (ads and energy limits). This targets high-intent power users rather than casual micro-transactions, positioning the app as a premium service within the category.
Who Built It?
BERESNEV s.r.o.
Delivering high-polish arcade and creative hybrid games that blend physics-based challenges with narrative-driven decoration.
Portfolio
5
Apps
What other apps does BERESNEV s.r.o. make?
Explore the full BERESNEV s.r.o. report
Portfolio breakdown, audience, momentum, and every app published by BERESNEV s.r.o..
What do users think recently?
Analysis in progress, available soon
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Gallery: Coloring book & decor?
How's The Games Market?
How does it evolve in the Games market?
Rank progression
46 active rankings tracked — 30-day window
The rivals identified
The outtake for Gallery: Coloring book & decor
Strengths to defend, gaps to attack
Core Strengths
- Superior 3D visual fidelity for mansion and characters
- Broad range of art styles (low poly, pixel, geometric)
- Established narrative engagement with recurring characters
Critical Frictions
- High-cost weekly subscription model ($7.99/week)
- Energy-gated progression that can frustrate non-paying users
- Complex UI compared to streamlined competitors like Color Decor
Growth Levers
- Expansion into licensed IP content to compete with Happy Color
- Introduction of 'Zen' audio/soundscape features to enhance meditative positioning
- Faster early-game 'room completion' milestones to improve early retention
Market Threats
- Color Decor's faster progression loop and simpler UI
- Happy Color's dominance in pure coloring and licensed content
- New entrants like Art Diary using 'diary' mechanics to capture younger demographics
What are the next best moves?
Accelerate early-game progression milestones
Direct competitor 'Color Decor' currently wins on faster room completion milestones, which is a critical retention driver in the hybrid-casual space.
Introduce standalone coloring content outside the renovation meta
Nemesis apps offer a higher frequency of standalone pages, providing value to users when they are 'stuck' or out of energy in the main renovation loop.
A/B test a lower-priced monthly subscription tier
The current $7.99/week model is a high-friction entry point; competitors often use more flexible pricing to capture a wider range of the 'creative hobbyist' demographic.
Feature Gaps vs Competitors
- Licensed content library (available in Happy Color)
- Zen soundscapes and meditative music (available in Zen Color)
- Diary/Memory collection mechanic (available in Art Diary)
- Real-world furniture brand integrations (available in Design Home)
Key Takeaways
Gallery is a visually superior hybrid title that successfully uses 3D graphics and narrative to elevate a commodity coloring mechanic. However, it faces a significant threat from 'Color Decor' which offers a faster, more streamlined progression loop. To maintain its lead, the PM should focus on reducing progression friction for non-subscribers while leveraging its 3D assets for more frequent, small-scale decoration wins.
Where Is It Heading?
Stable
v4.6.9 (Mar 2026) update indicates active content investment and maintenance of the 3D environment.
Recent updates focus on content volume (paintings/decor) rather than new mechanical innovations.