Gallery : Photos & Videos is a media organization utility for iOS that provides a password-protected vault for hiding sensitive photos and videos.
The App DNA
What makes this app unique?
It serves users who require a privacy-focused layer for their media that is distinct from their default phone gallery app.
For Mobile users seeking a replacement for their default phone gallery with added privacy features for sensitive media.
What does it look like?
Key features
Password-protected vault for hiding specific photos and videos from the main gallery view
Integrated playback for multiple formats including FLV, MP4, and AVI
Tools to create, rename, and organize photo and video folders
How much does it cost?
The app operates as a free utility, monetizing through ad inventory, though users report that paid ad-removal fails to function.
Velocity
Dormant developmentopaqueShow more...
Development has ceased, with no updates or feature releases in over two years. The app has remained stagnant since the latest release 862 days ago. There is no evidence of ongoing maintenance or operational activity.
Who built it?
Jogani Bhavesh Keshubhai
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What do users think recently?
The recent review mood reads upset.
How are ratings & reviews evolving?
What users say, by theme
- Users report that advertisements continue to appear even after completing a paid purchase to remove them
1 of 1 recent reviews analyzed · limited sample
Read the full review analysisCompetition
Competitive landscape for Gallery : Photos & Videos
How's the Utilities market?
Gallery : Photos & Videos maintains a low-visibility position in the Utilities category with only 11 total ratings across its lifetime. The lack of updates for over 862 days signals an abandoned product lifecycle that prevents competitive growth.
The rivals identified
The Analyst's Read
Key takeaways for Gallery : Photos & Videos
Where is it heading?
The market for third-party gallery utilities is consolidating as native OS features improve, leaving Gallery : Photos & Videos with no clear path to growth. Continued reliance on a broken monetization flow will likely lead to further rating erosion and total churn of the remaining user base.
- The 862-day update gap indicates the app is in permanent maintenance mode, which prevents it from competing with modern gallery alternatives.
- Broken ad-removal functionality drives negative sentiment, which compounds the existing trust deficit and discourages new user acquisition.
The SWOT
- Gallery Lock vault provides a privacy-focused barrier that differentiates the app from basic system galleries
- Implementing a functional, reliable purchase model could capture revenue from users seeking privacy tools
Next best moves
Audit ad-removal logic because users report paid purchases fail to remove ads → restore user trust
The counter-intuitive read
The lack of updates is not just a maintenance failure…
Read the full takeSince the last report: The competitive assessment has shifted from a focus on maintenance-related trust deficits to a more definitive conclusion that the app's core utility is now redundant against native OS gallery features. This pivot highlights a fundamental loss of market relevance beyond the existing billing failures.
Bottom line
Fixing the broken ad-removal flow is the only way to stabilize the current user base, as the current failure to honor paid transactions creates a trust deficit that no feature update can bridge.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is Gallery : Photos & Videos safe to use for private photos?
Does Gallery : Photos & Videos remove ads if I pay?
Is there a better alternative to Gallery : Photos & Videos?
Sources
- [1] App Store listing, source
Report last updated