GIFF is an iOS utility that enables users to download and organize media from web browsers and social apps into their local Photo Library.
The App DNA
What makes this app unique?
Users turn to GIFF to bypass the lack of native save options in social apps, yet the current technical instability forces them to seek more reliable alternatives.
For iOS users who frequently save and share media from web browsers and social apps.
What does it look like?
Key features
Automates media downloads from external apps via iOS action extensions, reducing user friction.
Organizes saved content with tagging and filtering to encourage long-term collection retention.
Integrates with system Photo Library to sync media across devices via iCloud.
How much does it cost?
The freemium model gates core utility behind a subscription, which users report as disproportionate to the app's current functional reliability.
Velocity
Maintenance developmentopaqueShow more...
The app is currently in a maintenance phase, having shipped only one minor update in the last five months. Development activity is minimal, with no evidence of new features or live operations content. The latest release provided only generic stability improvements, and the lack of updates over the past 146 days indicates a stagnant development cycle.
Who built it?
Arbor Apps
7 apps tracked · Utilities
My 5k Workout: Couch to 5k
Knock Canvassing
My Streaks: Habits & Widget
Sunrise - Intermittent Fasting
My Kettlebell Workout
Golf Instructor AIUser Sentiment
What do users think recently?
Fresh user feedback skews upset. Users appreciate the core utility of saving videos and gifs provides a simple solution for casual users.
How are ratings & reviews evolving?
What users say, by theme
- The core utility of saving videos and gifs provides a simple solution for casual users
- Frequent application errors and failure to save media content prevent users from completing basic tasks
16 of 16 recent reviews analyzed · moderate confidence · Upset overall
Read the full review analysisUnlock 1 more frustration theme, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for GIFF: Download GIF/Videos
How's the Utilities market?
GIFF operates in the iOS utilities category, currently maintaining a 3.99 rating across 204 total store ratings. The lack of feature updates over the last 146 days suggests a maintenance-only posture that leaves the app vulnerable to more active rivals.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for GIFF: Download GIF/Videos
Where is it heading?
The media utility market is consolidating around tools that offer higher reliability and better integration with system-level share sheets. GIFF's current inability to maintain basic functionality, combined with a stagnant release cadence, leaves it exposed to more agile competitors that can better adapt to the evolving requirements of social media platforms.
- The 146-day update gap without feature additions suggests the app is in maintenance mode, which erodes user trust in a utility tool.
- Persistent reports of save failures directly undermine the core value proposition, leading to negative sentiment that will likely suppress new user acquisition.
The SWOT
- iOS action extension integration reduces friction for media capture
- Implement a usage-based free tier to improve conversion from casual users
Next best moves
Audit download logic because persistent save failures are the top complaint → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The app's maintenance-mode status is a strategic failure…
Read the full takeSince the last report: The app remains in a stagnant maintenance cycle, with no functional updates or changes to the core product. The primary shift is a more critical assessment of the app's long-term viability against evolving system-level browser capabilities.
Bottom line
GIFF must prioritize technical stability over monetization experiments, as the current failure rate on basic tasks renders the subscription model a primary churn driver.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is GIFF free to use?
Does GIFF work with all social media apps?
Why is GIFF failing to save my videos?
Sources
- [1] App Store, source
Report last updated