Givingli: Send Gifts & Cardsv2.2.0

Released September 17, 2025Major

Android

The latest major update resulted in a 1.45-star decline in average rating on Android. Functional regressions in gift card redemption and code retrieval currently outweigh the addition of new digital card content. The overall impact is negative due to these critical user-reported failures.

What changed

ContentDigital cards designed by independent artists for various occasions

Reception

38/ 100 impact scoreNegative

What worked

Content
No positive user feedback or rating improvement was recorded following the release of new artist-designed digital cards.

What didn't

New feature
backfired
The update introduced critical failures in gift card redemption and code retrieval, leading to a 1.45-star decline in the average rating.

Marlvel takeaways

Prioritize a hotfix for gift card redemption and code retrieval flows to address the primary driver of negative sentiment.
Monitor the Android platform closely, as the current 1.45-star rating drop indicates significant friction in the latest build.
Increase the post-update review sample size to establish statistical significance before finalizing the next release cycle.

Original release notes

Givingli is the best way to celebrate any occasion. Choose a card from hundreds of options designed by independent artists. Add an optional gift and send it all from your phone

*Celebrate any occasion*
Digital cards designed for every occasion created by independent artists

*Gifting made easy*
Endless options perfectly curated on any budget so you can win at gifting

*Claim and swap*
Swap gifts and save them for later in your gift wallet