Report updated May 19, 2026
GoalSetter+
For individuals seeking a simple, visual tool to organize personal savings and collaborate on financial goals.
GoalSetter+ is an established finance app that is completely free. With a 4.0/5 rating from 5 reviews, it shows polarized user reception.
What is GoalSetter+?
GoalSetter+ is a personal finance app for iOS that allows users to set budgets and collaborate on shared savings goals.
Users hire this app to simplify the social and organizational friction of collaborative saving, which standard budget tools often ignore.
Current Momentum
v2.1 · 37mo ago
Zombie- Last major update April 2023.
- No new features added recently.
Active Nemesis
YNAB
By You Need A Budget
Other Rivals
7-Day Rank Pulse 🇺🇸
FinanceNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Define custom financial limits to track savings progress
Establish specific savings targets with custom names, colors, and categories
Collaborate on shared financial goals with other users
Access financial data across multiple iOS devices via iCloud
How much does it cost?
- Free access to all features
The app operates as a free tool with no visible IAP or subscription gates, likely serving as a portfolio piece for the developer.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does Felipe Grosze Nipper de Oliveira make?
CodeWiki
Developer Tools
What do users think recently?
Analysis in progress, available soon
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for GoalSetter+?
Where is it available?
Localized markets (5)
How's The Finance Market?
Market outlook for this category
Available very soon
Which niche is GoalSetter+ in?
Explore the full Budgeting Planners niche
Every app in this space — 60 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
Flex competes for the same user base looking to manage recurring financial obligations and budget effectively, though it focuses on the specific vertical of rent management.
Contenders(4)
Mkopo Bora directly overlaps with GoalSetter+ by focusing on savings planning and goal allocation for personal finance.
This app competes for users interested in international financial management and remittance, which often requires strict budget oversight.
Billsnpay competes by offering a structured environment for payment processing and billing, overlapping with GoalSetter+'s budget management goals.
This app targets the professional side of finance, competing for users who need to manage project-based budgets and estimates.
Same space(3)
This app serves a niche professional audience that requires specialized financial calculations for productivity and billing.
BigTipper competes for the 'micro-finance' user who needs to track small, frequent expenses like dining and tips.
This app occupies the same space by providing basic, manual tools for tracking physical cash and transaction history.
Compare GoalSetter+ against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for GoalSetter+
Strengths to defend, gaps to attack
Core Strengths
- Collaborative goal-sharing mechanism enables multi-user financial accountability
Critical Frictions
- Manual data entry requirement creates high friction for users
Growth Levers
- Integration with open-banking APIs could automate transaction tracking
Market Threats
- Subscription-manager apps are bundling recurring expense tracking into the core budget flow
What are the next best moves?
Audit manual entry friction because it is the primary barrier to adoption → increase retention.
Manual entry is the primary friction point compared to automated competitors like YNAB.
Trade-off: Deprioritize UI color customization to focus engineering on data-entry automation.
A counter-intuitive read
The app's lack of monetization is its greatest asset for user acquisition, as it avoids the 'feature bloat' that plagues subscription-heavy competitors like YNAB.
Feature Gaps vs Competitors
- Automated bank transaction importing (available in YNAB but missing here)
- Loan planning and debt payoff calculators (available in YNAB but missing here)
Key Takeaways
GoalSetter+ provides a unique collaborative savings hook, but its manual-entry requirement and maintenance-mode status limit its growth, so the PM should prioritize automated data ingestion to remain relevant against modern competitors.
Where Is It Heading?
Stable
The personal finance market is consolidating around automated, AI-driven expense tracking, leaving manual-entry apps like GoalSetter+ increasingly isolated. Without a shift toward automation or a pivot to a niche social-savings focus, the app will likely continue to lose visibility to more aggressive entrants.
The lack of updates since April 2023 signals a maintenance-mode posture, which prevents the app from competing with the rapid feature-cadence of current market leaders.