Going Merry Scholarships vs its rivals

Side-by-side comparison against Going Merry Scholarships's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Scoir
Peer
UniGo+
New Kid
Core Identity
DeveloperGoing Merry Inc.Raise Labs, Inc.Scoir, IncWill BeddowMaxbull LLC
CategoryEducationEducationEducationEducationEducation
PlatformiOSiOS, AndroidiOSiOS, AndroidiOS, Android
Store Metrics
Rating4.8 / 54.8 / 54.8 / 55.0 / 55.0 / 5
Ratings Count10,29118,5585,80751
PriceFreeFreeFreeFreeFree
Release DateDec 22, 2019Aug 14, 2017Apr 19, 2021Feb 18, 2020Apr 21, 2025
Last UpdatedFeb 27, 2026Apr 7, 2026May 8, 2026Aug 26, 2020Apr 30, 2025
Sentiment & Reviews
Sentimentpositivemixed-positive-
Score85/10045/100-85/100-
Praises
  • Time-saving application process
  • Micro-scholarship accumulation provides tangible financial motivation for high school students preparing for college
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Complaints
  • Marketing communication frequency
  • Inaccurate school databases prevent students from registering their specific high schools or colleges
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Requests
  • FAFSA tool simplification
  • Expanded support for non-traditional academic paths including middle school and international student profiles
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Strategic Intel
Strengths
  • Bundled application mechanism reduces user friction for high-volume scholarship submissions
  • 20,000 registered high school counselors provide a B2B distribution channel for student acquisition
  • Direct B2B recruitment pipeline for universities
  • Gamified micro-scholarship model drives student engagement
  • Shared interface for parents and counselors creates multi-user network effects that increase switching costs for schools.
  • Campus-specific building access integration creates a physical-to-digital switching cost for students.
  • Visual-first interface reduces cognitive load for complex application timelines
Weaknesses
  • Premium tier at $0/month relies on Earnest cross-selling, creating potential user-trust friction
  • No integrated milestone tracking for academic progress compared to RaiseMe
  • High-frequency server downtime during profile entry
  • Rigid database excludes non-traditional student profiles
  • Lack of location-aware features for campus visits leaves a gap for rivals to capture the physical tour experience.
  • Android-iOS rating gap (5.0 vs 4.62) suggests inconsistent performance across platforms.
  • Zero-review status on Android indicates lack of market traction
Pricingfreefreefreemiumfreemiumfree
MomentumMaintenanceMaintenanceMaintenanceZombieMaintenance
Update Cadence1 versions2 versions, ~0d avg1 versions2 versions, ~2073d avg2 versions, 2 majors/6mo, ~314d avg

Compare Going Merry Scholarships head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Going Merry Scholarships, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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