Report updated Jul 1, 2026
GOLDWELL EDUCATION PLUS
For professional hairdressers, stylists, and colorists seeking product education, color formulation tools, and professional training.
GOLDWELL EDUCATION PLUS is an established education app that is completely free. With a 3.7/5 rating from 303 reviews, it shows polarized user reception.
What is GOLDWELL EDUCATION PLUS?
Goldwell Education Plus is a B2B educational utility for hairstylists providing product knowledge, color formulation tools, and seminar booking on iOS and Android.
Stylists hire this app to reduce color-mixing waste and access expert training, effectively outsourcing their technical formulation logic to the brand's digital tools.
Current Momentum
v3.2 · 1mo ago
Maintenance- Ships stability updates only.
- No new features added recently.
Active Nemesis
Fragmented niche
No dominant direct rival identified yet — see Other Rivals below.
Other Rivals
7-Day Rank Pulse 🇺🇸
EducationNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Virtual environment for mixing color formulations to calculate exact levels and save custom recipes
Decision-tree tool that recommends specific lightener products based on desired color results
Direct booking interface for professional training sessions hosted by hair experts
How much does it cost?
- Free access to all educational tools and product resources
The app operates as a free B2B utility designed to support professional stylists and drive brand loyalty for Goldwell products.
Who Built It?
Kao USA
View Publisher Intel →Enrichment in progress
Publisher profile available very soon
What other apps does Kao USA make?
What do users think recently?
Medium confidence · Latest 100 of 303 total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for GOLDWELL EDUCATION PLUS?
Where is it available?
Localized markets (1)
How's The Education Market?
**Pricing Strategy**: Free B2B utility. **Target Audience**: Professional hairdressers and colorists.
Which niche is GOLDWELL EDUCATION PLUS in?
to master professional hair coloring and styling
Explore the full Hairdressing Companions niche
Every app in this space — 1 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Same space(4)
Both apps function as specialized classroom or professional management tools that facilitate group organization and random selection for educational purposes.
Differentiators
- Offers robust random group generation tools which Goldwell lacks for managing stylist training sessions
- High-frequency updates and strong user sentiment suggest a more refined, stable classroom utility experience
This app competes by providing a digital ecosystem for interactive collaboration and remote management, mirroring the professional training utility of Goldwell.
Differentiators
- Provides native remote control functionality for interactive displays, a feature absent in Goldwell's static education model
- Focuses on real-time collaborative whiteboarding sessions rather than the content-heavy, static curriculum delivery of Goldwell
Like Goldwell, this app serves a niche professional industry by managing training records, performance evaluations, and specialized educational scenarios.
Differentiators
- Includes formal performance evaluation tracking which provides more actionable progress data than Goldwell's current content-focused approach
- Features structured training record management that allows professionals to document their certification and skill progression
This app competes for the professional's time by offering event-based education, itinerary management, and credit tracking within a specialized industry.
Differentiators
- Integrates live stream and slide download capabilities for event attendees, enhancing the value of professional conferences
- Includes a gamified scavenger hunt feature to drive user engagement during professional development events
New entrants(2)
This newcomer targets a similar professional development niche by providing specialized tools for skill practice and performance preparation.
Differentiators
- Utilizes smart cue detection and voice commands to automate the practice experience for individual performers
This app enters the education space with a focus on behavioral and social-emotional curriculum, competing for the attention of educators and trainers.
Differentiators
- Prioritizes social-emotional learning and behavior regulation tools over the technical skill-based training found in Goldwell
Compare GOLDWELL EDUCATION PLUS against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for GOLDWELL EDUCATION PLUS
Strengths to defend, gaps to attack
Core Strengths
- 75-year brand heritage sustains professional trust in product education
- Virtual color mixing environment reduces product waste during experimentation
Critical Frictions
- 0.7-star rating gap between Android and iOS indicates inconsistent performance
- Lack of progress tracking prevents long-term user retention
Growth Levers
- Gamified certification paths could increase daily active usage
- Wearable integration for hands-free color mixing during salon work
Market Threats
- Performance-tracking apps like CTA Companion erode the value of static content
- Voice-automated practice tools in new entrants threaten the manual formulation workflow
What are the next best moves?
Audit Android performance because the 0.7-star rating gap indicates technical friction → improve rating baseline
The Android-iOS rating gap is the primary indicator of user frustration.
Trade-off: Push the seminar booking UI refresh to Q4 — performance hygiene takes precedence.
Ship progress tracking for seminar completion because it creates a retention loop → increase seminar conversion
Competitors like CTA Companion use tracking to drive professional development.
Trade-off: Deprioritize the Color Cook Book expansion — tracking drives higher LTV.
A counter-intuitive read
The app's maintenance-mode status is a strategic choice to minimize overhead while keeping stylists tethered to the Goldwell product catalog, rather than a failure of innovation.
Feature Gaps vs Competitors
- Formal performance evaluation tracking (available in CTA Companion)
- Gamified event engagement (available in ACC.24)
- Remote control functionality for displays (available in myViewBoard Companion)
Key Takeaways
- The app functions as a static reference tool, missing the interactive retention loops required to compete with modern professional-development platforms.
- Android performance issues are a primary churn risk, evidenced by the rating disparity.
- Revenue growth depends on converting the current utility-focused user base into active seminar participants via integrated progress tracking.
Goldwell Education Plus holds professional trust through its formulation tools but lacks the interactive retention loops of modern competitors, so the PM should prioritize Android performance and progress tracking to defend against performance-focused entrants.
Where Is It Heading?
Stable
The professional education market is shifting toward interactive, performance-tracked training, leaving static reference tools like Goldwell Education Plus vulnerable. The app must transition from a passive utility to an active development companion to prevent churn to specialized competitors, so the PM should focus on integrating progress-tracking features.
The 0.7-star rating gap on Android suggests technical instability, which erodes professional trust and limits the app's utility as a daily salon tool.
Recent updates focus exclusively on stability, indicating a maintenance-mode posture that leaves the app exposed to feature-rich competitors entering the professional development space.