Report updated May 25, 2026
Good Housekeeping UK
For women seeking lifestyle, fashion, home, and health content, alongside trusted consumer advice and tested recipes.
Good Housekeeping UK is an established lifestyle app that is available. With a 4.8/5 rating from 73 reviews, it shows polarized user reception.
What is Good Housekeeping UK?
Good Housekeeping UK is a lifestyle magazine app for iOS and Android, providing digital access to recipes, fashion, and consumer advice.
Users hire the app for trusted, triple-tested culinary and lifestyle content that functions as a reliable alternative to unverified online recipe sources.
Current Momentum
v6.13 · 11mo ago
Maintenance- Maintains steady annual subscription pricing.
- Ships regular content updates via library.
Active Nemesis
Maxim Magazine US
By Maxim
Other Rivals
7-Day Rank Pulse 🇺🇸
LifestyleNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Access to a library of recipes verified by the Good Housekeeping Institute
Full access to current and back issues of the magazine within the app
New editions download to the device automatically upon release
How much does it cost?
- Free app download
- 6 months for £14.99
- 12 months for £29.99
Subscription-first model anchored at £29.99 annually, utilizing a 30-day trial to drive conversion.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does Hearst Communications, Incorporated make?
Red magazine UK
Lifestyle
Esquire UK
生活風格
ELLE Magazine UK
Lifestyle
Country Living UK
Образ жизни
What do users think recently?
Analysis in progress, available soon
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Good Housekeeping UK?
Where is it available?
Localized markets (1)
How's The Lifestyle Market?
How does it evolve in the Lifestyle market?
The app holds the #88 Grossing position in its category, but the lack of interactive features relative to regional competitors limits its ability to scale revenue.
Rank progression
1 active ranking tracked — 30-day window
The rivals identified
Nemeses(1)
Both apps serve as digital storefronts for legacy print media brands, competing for the same lifestyle-focused reader who values curated, high-quality editorial content.
Contenders(4)
It competes for the same premium lifestyle reader by offering an enhanced digital reading experience that prioritizes offline accessibility.
Differentiators
- Features a comprehensive back-issue archive that provides long-term value beyond the current month's edition.
- Includes an ad-reduced reading mode that offers a cleaner, premium experience for paying subscribers.
Strong competitor in reading
Margriet targets the same demographic of lifestyle-oriented readers by blending traditional editorial content with interactive digital engagement tools.
Differentiators
- Integrates interactive puzzles directly into the app to increase daily session time and user retention.
- Provides personalized horoscope content that creates a recurring reason for users to open the app.
This app competes for the same premium magazine subscription market, targeting readers who prefer digital access to established print publications.
Same space(3)
This app competes for the user's daily lifestyle engagement by providing specialized, high-utility content for a specific community.
This app competes for the user's attention in the lifestyle/reference space by offering high-utility organization tools.
Differentiators
- Features barcode scanning technology that makes cataloging physical books significantly faster for the end user.
- Offers unlimited storage for book collections, positioning the app as a permanent digital library manager.
This app occupies the same lifestyle category by integrating membership rewards and store-based utility for a broad consumer audience.
Differentiators
- Integrates a physical store locator to bridge the gap between digital engagement and offline retail.
- Uses a robust rewards and coupons system to drive repeat traffic and increase customer loyalty.
Compare Good Housekeeping UK against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Good Housekeeping UK
Strengths to defend, gaps to attack
Core Strengths
- Triple-tested recipe library functions as a unique B2B distribution barrier
- National Treasure brand status sustains organic install velocity
Critical Frictions
- Flat-rate subscription pricing lacks tiering for price-sensitive segments
- Library-only content model limits daily active usage
Growth Levers
- Integration of interactive daily puzzles could increase session frequency
- Personalized health/recipe content could drive higher retention
Market Threats
- Regional lifestyle apps with interactive archives erode market share
- Lack of daily engagement loops makes the app vulnerable to churn
What are the next best moves?
Ship interactive daily puzzles because Margriet's retention metrics prove interactive content drives daily sessions → increase daily active usage
Margriet's competitor analysis shows interactive puzzles increase session time and retention.
Trade-off: Push the back-issue archive UI refresh to Q4 — puzzle integration is a higher-yield retention lever.
Introduce a tiered subscription model because Maxim's tiered pricing captures price-sensitive segments → increase conversion
Maxim's subscription tiering strategy captures different price-sensitive user segments that Good Housekeeping currently ignores.
Trade-off: Pause the annual-plan discount test — tiered pricing has a higher ceiling for total revenue.
A counter-intuitive read
The brand's "National Treasure" status is a liability, as it anchors the app to a static library model while competitors use interactive tools to capture daily habits.
Feature Gaps vs Competitors
- Interactive puzzles (available in Margriet but absent here)
- Tiered subscription levels (available in Maxim Magazine US but absent here)
- Offline reading mode (available in Sussex Life Magazine but absent here)
Key Takeaways
Good Housekeeping UK holds its category lead through trusted content but bleeds engagement to interactive lifestyle rivals, so revenue growth hinges on adding daily retention loops.
Where Is It Heading?
Stable
The lifestyle magazine market is consolidating around interactive, daily-use apps that prioritize habit formation over static content. Good Housekeeping UK remains stable due to brand trust, but will face churn pressure as users migrate to competitors offering higher daily utility.
The app maintains a stable library-first update cadence, but lacks the interactive feature expansion necessary to compete with modern lifestyle apps.