GOOD is a non-profit search engine for privacy-conscious users that directs search revenue toward UN Sustainable Development Goals.
The App DNA
What makes this app unique?
The platform removes the friction of commercial tracking and ad-based search results by shifting the cost to a direct subscription model.
For Privacy-conscious users and socially-minded individuals seeking an alternative to major search engines.
What does it look like?
Key features
Search results delivered without sponsored links or commercial tracking.
Search results powered by the Brave index, independent of Google or Microsoft Bing.
Search engine income is directed toward projects supporting the UN’s 17 Sustainable Development Goals.
How much does it cost?
Subscription-only model anchored at 2€/month, replacing ad-based revenue with direct user funding to maintain independence.
Velocity
Dormant developmentopaqueShow more...
The app has been inactive for 936 days, indicating a complete cessation of development. No new features, bug fixes, or events have been deployed in over two and a half years. The development momentum is non-existent, and the project appears to be abandoned.
Who built it?
User Sentiment
What do users think recently?
Recent user voice shows an excited sentiment. Users appreciate the charitable impact model where ad revenue supports animal welfare organizations directly.
How are ratings & reviews evolving?
What users say, by theme
- Users appreciate the charitable impact model where ad revenue supports animal welfare organizations directly
- The interface provides a clean and structured way to organize links and collections on mobile
- Privacy-focused browsing experience provides a trustworthy alternative to large multinational technology service providers
- Performance regressions post-update cause slow loading times for common web services like email and social media
34 of 34 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for GOOD – Search and do good
How's the Utilities market?
GOOD maintains a 4.47 rating on Android across 364 reviews, though the 31-month update gap indicates a shift toward maintenance-only status. The lack of recent feature investment limits its ability to compete with high-velocity search alternatives.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for GOOD – Search and do good
Where is it heading?
The search engine market is consolidating around high-velocity, privacy-first alternatives that offer consistent performance. GOOD remains exposed due to its 31-month update gap, which prevents the team from addressing the performance regressions that currently drive user frustration.
- The 31-month update gap leaves performance regressions unresolved, which accelerates churn among power users who rely on the browser for daily tasks.
- Memory usage spikes during active sessions impact device stability, creating friction that outweighs the benefit of the charitable impact model.
The SWOT
- Non-profit social enterprise certification creates a defensible trust barrier.
- Independent search index reduces dependency on external Big Tech infrastructure.
- Localized project funding could increase engagement in regions with specific environmental priorities.
Next best moves
Audit memory management in the latest version because users report stability spikes → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The 31-month update gap is a feature, not a bug…
Read the full takeBottom line
The non-profit mission provides a unique trust barrier, but the 31-month update gap has left performance regressions unaddressed. Resolving these stability issues is necessary to prevent the user base from migrating to faster, ad-free alternatives.
Unlock 3 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is GOOD safe for my privacy?
How does GOOD support the UN Sustainable Development Goals?
Does GOOD have a free version?
Sources
- [1] Play Store listing, source
Report last updated