Report updated May 5, 2026
Google Analytics
For business owners, marketers, and data analysts who require mobile access to digital performance metrics.
Google Analytics is an established business app that is completely free. With a 4.1/5 rating from 137.8K reviews, it shows polarized user reception. Users particularly appreciate enterprise-level analytics tools provide deep insights into website performance and user behavior patterns, though property selection screen fails to load data or respond to user input post-update remains a common concern.
What is Google Analytics?
Google Analytics is a business intelligence app for web and app owners to monitor performance metrics on iOS and Android.
Users hire the app to maintain visibility into digital performance and marketing campaign effectiveness while away from their primary desktop workstations.
Current Momentum
v4.14 · 3mo ago
Maintenance- Shipped data quality indicators.
- Added anomaly detection features.
- Released top highlights functionality.
Active Nemesis
Adobe Analytics dashboards
By Adobe
Other Rivals
7-Day Rank Pulse 🇺🇸
BusinessNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Live tracking of website and app traffic metrics directly within the mobile interface
Automated discovery of data patterns and trends using Google's machine learning models
Creation of personalized dashboards using specific combinations of metrics and dimensions
Data synchronization and campaign optimization across Google's advertising tools
How much does it cost?
- Free access to all core reporting and AI features
The app is provided as a free utility to support the broader Google advertising and cloud business model.
Who Built It?
Providing the essential digital infrastructure for the Android ecosystem and global productivity. Empowering users with integrated tools for communication, search, and content creation.
Portfolio
13
Apps
What other apps does Google make?
Explore the full Google report
Portfolio breakdown, audience, momentum, and every app published by Google.
What do users think recently?
High confidence · Latest 100 of 115 total reviews analyzed · Based on 115 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate enterprise-level analytics tools provide deep insights into website performance and user behavior patterns and clean and intuitive interface design supports efficient navigation for marketers and business owners, but report property selection screen fails to load data or respond to user input post-update and persistent connection errors prevent data access despite active internet connectivity on mobile devices.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Google Analytics?
How's The Business Market?
How does it evolve in the Business market?
Google Analytics remains the primary free utility for digital performance tracking, holding a 4.04 rating on Android with over 132,000 reviews. Its position is defended by deep integration with the Google Marketing Platform, which creates significant switching costs for users heavily invested in Google's advertising ecosystem.
Rank progression
43 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
Adobe Inc.
The primary enterprise-grade alternative to Google Analytics, offering deep data exploration and segmentation for large-scale organizations.
Differentiators
- Advanced Analysis Workspace for complex data visualization
- Superior enterprise data governance and permissioning
- More flexible custom variable structures for complex implementations
Head to head
Google Analytics should defend its position by simplifying the mobile UI for quick insights while leaving deep-dive analysis to the web platform; avoid trying to replicate Adobe's complex enterprise-grade segmentation on a mobile screen.
Contenders(2)
Amplitude, Inc.
A powerful behavioral analytics tool designed to help teams understand user journeys and drive growth.
Differentiators
- Specialized tools for identifying 'aha moments' in the user journey
- Stronger focus on product-led growth metrics and conversion funnels
Mixpanel, Inc.
A leading product analytics platform that focuses on user-centric event tracking rather than session-based metrics.
Differentiators
- Focus on user retention and behavioral cohorts
- Real-time event tracking with a more intuitive UI for product managers
Same space(2)
adjust GmbH
A mobile marketing analytics platform that provides real-time insights into campaign performance and automation.
Differentiators
- Integrated campaign automation and budget management
- Strong focus on data privacy and compliance standards
AppsFlyer Ltd
The industry standard for mobile attribution, often used alongside Google Analytics to track marketing spend effectiveness.
Differentiators
- Deep focus on marketing attribution and fraud prevention
- Aggregated data views across hundreds of ad networks
New entrants(1)
Pendo.io, Inc.
Combines product analytics with in-app guidance, allowing teams to act on data by messaging users directly.
Differentiators
- Ability to deploy in-app guides and polls based on analytics data
- Focus on the 'Digital Employee Experience' for internal corporate tools
The outtake for Google Analytics
Strengths to defend, gaps to attack
Core Strengths
- Ecosystem network effects driven by Google Ads integration
- AI-generated insights provide value-add analysis without manual report building
Critical Frictions
- Property selection screen fails to load data post-update
- Persistent connection errors prevent data access
- Lack of specific reporting features compared to web version
Growth Levers
- Integration of search console features would consolidate essential website management tools
- Native support for television operating systems would allow for easier monitoring
Market Threats
- Mixpanel and Amplitude event-driven tracking models are gaining preference
- Adobe Analytics enterprise-grade segmentation creates a ceiling for mobile utility
What are the next best moves?
Rebuild property selection screen because it is the top-cited functional regression → restore basic usability
Property selection failure is the #1 complaint theme in recent reviews.
Trade-off: Pause the search console integration sprint — property access is a critical blocker.
Audit network sync logic because persistent connection errors are the #2 complaint → reduce churn
Users report false no-internet messages despite active connectivity.
Trade-off: Deprioritize the television OS support project — core mobile stability is a higher retention risk.
A counter-intuitive read
The focus on mobile feature parity with the web version is a strategic error: the mobile app should prioritize high-level alerts over deep-dive reporting to win on speed, not depth.
Feature Gaps vs Competitors
- Advanced Analysis Workspace (available in Adobe Analytics but absent here)
- Event-driven behavioral cohorts (available in Mixpanel but absent here)
Key Takeaways
Google Analytics holds its category lead through deep advertising integration but bleeds users to event-driven competitors, so revenue growth hinges on fixing the property selection regression to restore basic utility.
Where Is It Heading?
Declining
The analytics market is shifting toward event-driven behavioral tracking, leaving session-based tools like Google Analytics exposed to churn from product-led growth teams. The current decline in sentiment, driven by functional regressions, suggests that the app's utility is eroding, which will likely accelerate the migration of power users to specialized competitors like Mixpanel or Amplitude if stability is not restored.
Functional regressions in the property selection screen drive negative sentiment, which compounds the churn pressure from power users seeking event-driven alternatives.
Recent updates focused on anomaly detection and data quality indicators, signaling active investment in AI-driven insights rather than core navigation improvements.