Google Analytics is a business utility for tracking website and app performance metrics on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Business
Sentiment
4.1
138k reviews
Nemesis
Adobe Analytics dashboards
The App DNA
What makes this app unique?
Business owners and marketers use the app to maintain a pulse on digital channel performance while away from their desktop, removing the friction of manual reporting.
For Business owners, marketing professionals, and data analysts.
What does it look like?
Key features
Live tracking of website and app traffic metrics via mobile dashboard.
Automated pattern discovery and anomaly detection within user data sets.
Data synchronization with Google advertising tools for campaign optimization.
How much does it cost?
The app operates as a free utility to support the broader Google advertising business model.
Velocity
Maintenance developmentperformanceUX improvementsShow more...
Google Analytics currently operates on a maintenance cadence, with the latest release occurring 205 days ago. Development is characterized by infrequent, minor updates that focus exclusively on bug fixes and stability improvements. There has been no significant feature expansion or live operations activity observed in the recent history. The current release pattern suggests a focus on long-term stability rather than active feature iteration.
Who built it?
13+ apps tracked · Business
Google Family Link
Google Earth
YouTube Kids
Google TV: Watch Movies & TV
Google Docs
Photomath
Gboard – the Google Keyboard
Google One
Google Keep - Notes and lists
Google News
Snapseed: Photo Editor
Google NotebookLMUser Sentiment
What do users think recently?
Review voice lately leans frustrated. Users appreciate data-driven insights provide professional value for marketers and website owners managing performance metrics and clean and intuitive interface design allows for quick navigation of complex analytics reports, but report app fails to load property data or respond to taps on high-end mobile devices.
How are ratings & reviews evolving?
What users say, by theme
- Data-driven insights provide professional value for marketers and website owners managing performance metrics
- Clean and intuitive interface design allows for quick navigation of complex analytics reports
- App fails to load property data or respond to taps on high-end mobile devices
115 of 115 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Google Analytics
How's the Business market?
Google Analytics maintains a broad international presence with rankings in over 50 markets, though the mobile experience remains a secondary utility to the web platform. The lack of advanced filtering compared to the web version limits its role to basic monitoring.
The rivals identified
By Adobe Inc.
The primary enterprise-grade alternative to Google Analytics, offering deep data exploration and segmentation for large-scale organizations.
- Advanced Analysis Workspace for complex data visualization
- Superior enterprise data governance and permissioning
- More flexible custom variable structures for complex implementations
Mixpanel Mobile AnalyticsContenderAAmplitudeContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Google Analytics
Where is it heading?
Users report: The mobile analytics market is consolidating around tools that provide immediate, actionable insights rather than just data viewing. Google Analytics remains exposed due to its maintenance-only update cadence and critical technical regressions, which risk pushing professional users toward more responsive, product-led growth platforms.
- Critical property-loading failures on flagship devices erode trust, which compounds the churn pressure from persistent connectivity errors.
- The 205-day update cadence suggests a maintenance-only posture, limiting the ability to respond to competitive pressure from behavioral analytics rivals.
The SWOT
- Integration with Google Marketing Platform drives high utilization via ecosystem lock-in.
- Native home screen widgets would allow for faster monitoring of key metrics.
Next best moves
Audit property-loading logic on flagship devices because users report total failure to open properties → restore core utility
+ 1 more prioritized moveThe counter-intuitive read
The app's lack of feature parity with the…
Read the full takeFeature gaps
Advanced custom dimensions (available in Adobe Analytics but missing here) +1
Since the last report: Technical regressions on flagship hardware and a 205-day update cadence have pushed sentiment from mixed to negative. The product team has pivoted to prioritize home screen widgets to address user demand for faster data access.
Bottom line
Restoring core property access on flagship hardware is the immediate priority to stabilize the user base. Once stability is achieved, shifting focus to native widgets will better serve the mobile-first monitoring use case and differentiate the app from web-based alternatives.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Google Analytics mobile good for deep data analysis?
How does Google Analytics compare to Adobe Analytics?
Does Google Analytics work offline?
What is a good alternative for product-led growth metrics?
Sources
- [1] Play Store listing, source
Report last updated