Ground Floor – Beyond Kegels is a pelvic health app for women that offers personalized exercise programs and educational content via an in-app assessment.
The App DNA
What makes this app unique?
The app removes the barrier of limited access to specialized pelvic health physical therapists by providing structured, expert-designed guidance for home use.
For Women at any life stage, including pregnancy, postpartum, and menopause, seeking expert-led pelvic health guidance.
What does it look like?
Key features
In-app questionnaire identifies specific pelvic health needs and risks to generate a tailored program.
Goal-oriented exercise regimen that adapts based on user progress.
Structured protocols to manage frequent urination and establish optimal bowel rhythm.
How much does it cost?
Freemium model uses expert-led, personalized content as the primary value proposition to drive conversion.
Velocity
Maintenance developmentUX improvementsShow more...
With only one release in the last 174 days, the app is currently in a maintenance phase. Development activity is minimal, consisting of a single minor update to habit tracking functionality. There have been no significant feature additions or live operations events identified in the recent history. The current cadence suggests a focus on stability rather than active feature expansion.
Who built it?
Digital Physio
2 apps tracked · Health & Fitness
Ground Floor - Beyond KegelsUser Sentiment
What do users think recently?
Review voice lately leans excited. Users appreciate educational content regarding pelvic floor health provides users with actionable guidance for bladder control and consistent adherence to the exercise program results in measurable improvements to daily bladder control.
How are ratings & reviews evolving?
What users say, by theme
- Educational content regarding pelvic floor health provides users with actionable guidance for bladder control
- Consistent adherence to the exercise program results in measurable improvements to daily bladder control
- Frequent application crashes during data entry sessions disrupt the user experience on mobile devices
6 of 6 recent reviews analyzed · limited sample · Excited overall
Read the full review analysisUnlock 1 more frustration theme and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Ground Floor – Beyond Kegels
How's the Health & Fitness market?
Ground Floor – Beyond Kegels maintains a 4.48 rating across a small sample of 25 ratings on iOS. The lack of major updates in the last five months signals a maintenance-mode posture that risks losing ground to more active category entrants.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for Ground Floor – Beyond Kegels
Where is it heading?
The pelvic health category is seeing increased investment in community-led features and regular content updates. Ground Floor – Beyond Kegels is currently exposed due to its lack of feature expansion and technical friction, which will likely lead to further churn if the onboarding and stability issues are not addressed.
- The five-month gap in major updates suggests a shift toward maintenance, which reduces the app's ability to compete with active category rivals.
- Technical instability in the signup and logging flows creates a high churn risk for new users, compounding the impact of the stalled release cadence.
The SWOT
- Personalized check-up mechanism creates a bespoke program that differentiates the experience from generic pelvic floor apps
- Expanding the habit tracker to include more granular lifestyle data could increase daily active usage
Next best moves
Audit account creation flow because signup failures prevent new users from accessing core functionality → increase conversion
+ 1 more prioritized moveThe counter-intuitive read
The app's maintenance-mode status is a strategic risk: in the health category…
Read the full takeSince the last report: The app's competitive outlook has shifted from stable to declining due to a prolonged maintenance-mode cadence that now threatens the brand's perceived clinical authority.
Bottom line
Ground Floor – Beyond Kegels serves a clear need for accessible pelvic health guidance, but the current maintenance-mode cadence and technical instability threaten to erode its user base. Stabilizing the onboarding and logging flows would unlock the retention potential of its core educational content.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated