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Guide vs its rivals

Side-by-side comparison against Guide's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Guide
This App
Allego
Peer
Augmentir
Peer
Arrow Electronics Events
Peer
MICHELIN MyTechXpert
Peer
CWIEME Berlin
New Kid
POSSIBLE 2026
New Kid
Core Identity
DeveloperJatisari Inovasi StudioAllego, Inc.Augmentir, Inc.Arrow Electronics, Inc.MichelinHyve Group PLCHyve Group PLC
CategoryReferenceBusinessBusinessProductivityProductivityProductivityProductivity
PlatformiOSiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidiOSiOS
Store Metrics
Rating4.3 / 54.3 / 55.0 / 55.0 / 54.0 / 50.0 / 52.0 / 5
Ratings Count2014892401
PriceFreeFreeFreeFreeFreeFreeFree
Release DateAug 6, 2024Jul 2, 2013Dec 15, 2018Nov 8, 2022Oct 4, 2023Apr 25, 2026Apr 13, 2026
Last UpdatedApr 29, 2026Apr 29, 2026Apr 1, 2026May 2, 2026Apr 13, 2026May 7, 2026Apr 28, 2026
Sentiment & Reviews
Sentiment-negativeexcellent-terrible--
Score-35/10090/100-10/100--
Praises-
  • Short-form video content delivery provides efficient training for sales teams on the go
  • High functional utility across diverse feature sets keeps users engaged during daily tasks
  • Rapid initial setup process allows users to begin core tasks without friction
  • Competitive pricing structure provides significant value for the provided feature set
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Complaints-
  • Frequent application crashes during launch prevent access to essential training and coaching materials
--
  • Application crashes immediately upon launch preventing any interaction with the core tire sales interface
  • Persistent interface freezing requires full application removal and reinstallation to restore basic menu functionality
--
Requests-
  • Dark mode interface option requested to improve visual comfort during extended daily usage
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Strategic Intel
Strengths
  • 16-language content library functions as a B2B distribution moat into international reseller partnerships
  • Patented AI coaching justifies per-seat enterprise licensing
  • Digital sales rooms increase platform stickiness
  • AI-native platform architecture enables custom automation
  • AR guidance reduces first-time-right errors
  • Deep ERP/MES integration creates high switching costs
  • Secure authentication mechanism restricts proprietary data access
  • Brand-backed technical authority provides high trust in data accuracy
  • Diagnostic tool functions as a specialized B2B sales bridge for tire dealers
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Weaknesses
  • Restricted-access model prevents organic discovery
  • 20 total ratings indicate low engagement velocity
  • 1.01-star Android-iOS rating gap
  • Frequent launch-time crashes
  • No dark mode for extended usage
  • Sales-led demo requirement limits top-of-funnel conversion
  • Zero Android rating count indicates low mobile-first adoption
  • Pricing gated behind requests prevents mid-market penetration
  • Third-party infrastructure dependency limits custom feature development
  • Critical launch stability failures prevent basic app utility
  • Manual data entry requirements lack the efficiency of VIN-scanning competitors
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Pricingfreesubscriptionsubscriptionfreefreefreefree
MomentumMaintenanceMaintenanceMaintenanceMaintenanceMaintenance--
Update Cadence1 versions, 1 majors/6mo2 versions, ~2d avg2 versions, ~15d avg2 versions, ~11d avg2 versions, ~3d avg--

Compare Guide head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Guide, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Data licensed under CC-BY-NC 4.0