Tinted is a lifestyle app for iOS that uses AI to apply realistic hair color overlays to user selfies.
The App DNA
What makes this app unique?
It removes the financial and social risk of permanent hair dyeing by providing a digital preview before a salon visit.
For Individuals exploring new hair styles or colors who want to preview results before visiting a salon.
Key features
Automated facial feature detection applies color overlays to hair, serving as the primary premium-tier gate.
Suggests hair colors based on user profile data to increase session depth.
Removes usage caps on color trials, gated behind the $49.99 annual or $6.99 weekly subscription.
How much does it cost?
The subscription model is anchored at $49.99 annually, utilizing a 3-day trial to drive initial conversion.
Velocity
Maintenance developmentperformancemonetizationShow more...
With only one release in the observed window and a cadence of 3 days since the last update, the app is currently in a maintenance state. The latest release focuses exclusively on technical stability and a notification reminder for trial expirations. There is no evidence of new feature development or live operations. Development activity is limited to routine upkeep rather than active product expansion.
Who built it?
Ralph Haville
2 apps tracked · Lifestyle
Recipe Generator AI - ScranGPTUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Hair Color Changer - Tinted
How's the Lifestyle market?
Tinted holds a 4.5-star rating across 205 reviews on iOS, reflecting a stable but niche user base. The lack of recent major updates suggests a maintenance-mode posture that risks losing ground to more active competitors.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for Hair Color Changer - Tinted
Where is it heading?
The hair-preview market is consolidating around tools that offer social-sharing and frequent filter updates, leaving Tinted exposed due to its static feature set. A shift toward monthly monetization would unlock the casual segment and improve the conversion funnel before the current user base erodes.
- The dormant release cadence indicates a focus on maintenance, which limits growth potential but preserves the existing 4.5-star rating baseline.
- The $49.99 annual subscription anchor creates high conversion friction, which likely limits the total addressable market to high-intent salon-goers only.
The SWOT
- Precision overlays preserve facial features during transformations
- Integrating stylist-sharing workflows to bridge B2B salon partnerships
Next best moves
Pivot trial-to-conversion funnel by introducing a lower-cost monthly tier because the annual anchor is a high barrier to entry → increase conversion volume.
+ 1 more prioritized moveThe counter-intuitive read
The app's maintenance-mode status is a strategic choice to minimize overhead…
Read the full takeSince the last report: The app's competitive posture has shifted from a neutral maintenance observation to a more urgent assessment of its vulnerability to social-sharing rivals. While the core feature set and pricing remain static, the SWOT analysis now emphasizes the need for B2B salon integrations to counter the lack of product updates.
Bottom line
Transitioning to a more accessible monthly pricing tier would address the conversion friction inherent in the high annual anchor, allowing the app to capture casual users who currently churn after the 3-day trial.
Unlock 1 critical friction, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Tinted worth the annual subscription price?
Does Tinted offer a free trial?
What is the difference between Tinted and a free photo filter app?
Is Tinted safe to use for planning salon visits?
Sources
Report last updated