Hair Makeover icon
Hair Makeover4.0 (24K+)

BUBADU information technology

App Store

Report updated Apr 16, 2026

Hair Makeover is an established games app that is free with in-app purchases. With a 4.0/5 rating from 24.4K reviews, it shows polarized user reception.

What is Hair Makeover?

Hair Makeover is a creative hairstyling simulation for children that emphasizes open-ended, "no-rules" gameplay. Developed by BUBADU, it allows players to style four different models using professional tools and a unique "Magic Elixir" for hair regrowth. It targets a young audience interested in fashion and role-play, positioning itself as a safe, COPPA-compliant creative outlet in the casual games category.

Current Momentum

v1.28

Bug fixes and performance improvements

Active Nemesis

Toca Boca Hair Salon 4

Toca Boca Hair Salon 4

By Piknik

Other Rivals

Hair salon!.
Crazy Hair Salon Makeover
Monster Nail Salon - Halloween Girls Nail Art
Hair Salon Games for Kids 2-5
Toca Boca World: Game & Play
Nail Salon Games for Girls
Gacha Life
Pet Nail Salon Games for Kids

7-Day Rank Pulse 🇺🇸

Games

No ranking data

BeautyGrossing

Rating Pulse 🇺🇸

Recent User Mood

What makes this app unique?

What Does It Look Like?

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What Are The Key Features?

Hairstyling SimulationStandard

Interactive tools including scissors, hair dryer, iron, and curler to create various hairstyles.

Magic ElixirDifferentiator

A restorative tool that allows users to regrow hair if they cut too much off during the styling process.

Hair ColoringStandard

Ability to apply various colors to hairstyles using virtual sprays.

Accessory CustomizationStandard

Selection of sunglasses and eyeglasses to complete the model's look.

Model VarietyBasic

Includes 4 distinct models (3 girls, 1 boy) with unique facial expressions.

How much does it cost?

Freemium
  • Free to play with advertisements
  • In-app purchases for specific items and features

The app uses a traditional ad-supported model for children's games, supplemented by in-app purchases to unlock premium content or items.

What do users think recently?

Low confidence · 18 reviews analyzed

How did the latest release land?

Overall
4.0/ 5
(24.4K)
Current version
3.2/ 5
-0.8 vs overall
(18)

What is the recent mood?

Mixed

Recent user voice shows a mixed sentiment.

Limited review volume (18 reviews). Sentiment analysis will deepen as more data lands.

View the full user-sentiment analysis

Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.

Go deeper

What is the competitive landscape for Hair Makeover?

Where is it available?

Localized markets (20)

United StatesAustraliaBrazilCanadaGermanySpainFranceUnited KingdomIndonesiaIndiaItalyJapanSouth KoreaMexicoNetherlandsPortugalSwedenSingaporeTurkeyVietnam

How's The Games Market?

How does it evolve in the Games market?

Rank progression

187 active rankings tracked — 30-day window

The rivals identified

The outtake for Hair Makeover

Strengths to defend, gaps to attack

Core Strengths

  • COPPA compliance certification (PRIVO)
  • Unique 'Magic Elixir' hair regrowth mechanic
  • Simple, rule-free gameplay accessible to young children

Critical Frictions

  • Low App Store rating (3.17) affecting conversion
  • Limited model variety (only 4 models)
  • Minimal social media presence outside of YouTube

Growth Levers

  • Expansion of model diversity (ethnicity and hair types)
  • Modernization of UI/UX to compete with newer high-fidelity apps
  • Implementation of a 'Gallery' feature to increase user engagement and sharing

Market Threats

  • Dominance of Toca Hair Salon 4 in the sub-genre
  • Rapid growth of deep-customization apps like Avatar World
  • Parental dissatisfaction with ad-heavy freemium models

Key Takeaways

Hair Makeover is an established games app that is free with in-app purchases. With a 4.0/5 rating from 24.4K reviews, it shows polarized user reception.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Hair Makeover, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Hair Makeover Intelligence Report.” Updated Apr 16, 2026. https://marlvel.ai/apps/hair-makeover

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Data licensed under CC-BY-NC 4.0