Report updated Apr 16, 2026
Heads Up! Charades for Kids
For families, friends, and social groups looking for interactive, high-energy party games for gatherings or remote game nights.
Heads Up! Charades for Kids is an established games app that is free with in-app purchases. With a 4.4/5 rating from 237.1K reviews, it shows polarized user reception. Users particularly appreciate social entertainment, though aggressive monetization remains a common concern.
What is Heads Up! Charades for Kids?
Current Momentum
v2.1 · 1w ago
MaintenanceThe app is currently in maintenance mode, with the most recent update focusing on minor content and feature tweaks.
Active Nemesis
Charades for Kids - Guess Up
By Cosmicode Lda
Other Rivals
7-Day Rank Pulse 🇺🇸
WordRating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Tilt the phone up or down to draw new cards or skip, utilizing physical movement for interaction
Capture and save videos of gameplay sessions to share on social media
Ability for users to create their own personalized card decks
Access to 40+ diverse categories including pop culture, movies, and celebrities
How much does it cost?
- Free version available on Android
- Paid version ($4.99) on iOS
- In-app purchases for additional themed content
Utilizes a hybrid model with a paid entry point on iOS and a free-to-play model on Android, heavily supported by IAP-driven content expansion. This 'double-dipping' on iOS is a primary source of user frustration.
Who Built It?
Warner Bros.
Leveraging globally recognized entertainment franchises to deliver high-fidelity mid-core combat and strategy experiences to mobile audiences.
Portfolio
13
Apps
What other apps does Warner Bros. make?
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Explore the full Warner Bros. report
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What do users think recently?
High confidence · Latest 100 of 237.1K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate social entertainment and child-friendly gameplay, but report aggressive monetization and technical bugs & loading issues.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Heads Up! Charades for Kids?
How's The Games Market?
How does it evolve in the Games market?
Rank progression
211 active rankings tracked — 30-day window
The rivals identified
The outtake for Heads Up! Charades for Kids
Strengths to defend, gaps to attack
Core Strengths
- Strong brand association (Warner Bros/Ellen DeGeneres)
- Unique in-game video recording and social sharing
- Established motion-controlled interaction model
Critical Frictions
- iOS technical debt (last updated 2021)
- Critical loading bugs (99.37% hang) and motion detection failures
- High-friction 'Paid + IAP' monetization model
Growth Levers
- AR integration to compete with Pictionary Air
- Expanding user-generated content (UGC) capabilities
- Standardizing pricing across platforms
Market Threats
- High-velocity niche competitors like 'Guess Up'
- Perception of 'outdated' content and low-quality visuals
- Platform obsolescence on iOS
What are the next best moves?
Resolve iOS technical debt and critical loading/motion bugs.
Top complaint theme; iOS version hasn't been updated since 2021, leading to 'unusable' reports and 99.37% loading hangs.
Audit and refresh 'outdated' visual content and card decks.
Users report images are 'low quality' and 'outdated' for modern kids, risking loss of the core target segment.
Re-evaluate the iOS 'Paid + IAP' monetization model.
High-frequency complaints regarding 'money grab' sentiment; alignment with the Android freemium model could improve sentiment.
Feature Gaps vs Competitors
- Augmented Reality (AR) drawing (available in Pictionary Air)
- Robust online multiplayer system (available in Taboo)
- User-generated deck sharing/massive scale (available in Kahoot!)
Key Takeaways
Heads Up! is a category leader coasting on brand legacy while its iOS product quality deteriorates. To defend its #4 ranking, the PM must immediately address the 5-year gap in iOS updates and resolve the technical failures that are currently alienating its most loyal family users.
Where Is It Heading?
Mixed Signals
Android version updated April 2026 — indicates active maintenance on at least one platform.
iOS version stagnant since 2021 — severe technical debt and compatibility risk.
Mixed user mood driven by 'double-dipping' monetization friction.