Hearts is an animated sticker pack for iMessage on iOS, providing heart-themed emojis for conversation decoration.
Product velocity
Dormant
Daily rank 🇺🇸
—
Stickers
Sentiment
4.4
229 reviews
Nemesis
每天貼圖
The App DNA
What makes this app unique?
Users hire Hearts for low-friction visual expression within iMessage, replacing text with animated reactions to reduce the social cost of conversation.
For iOS users looking to add visual expression to their iMessage conversations.
What does it look like?
Key features
Collection of heart-themed emoji stickers that animate within the messaging interface
Stickers can be dragged and dropped onto bubbles, images, or other stickers in the conversation view
How much does it cost?
The app is distributed as a free utility with no observable monetization or in-app purchase gates.
Velocity
Dormant developmentopaqueShow more...
The app has been inactive for nearly a decade, with the last recorded update occurring in September 2016. There is no evidence of ongoing development, feature releases, or maintenance. The project is considered a zombie app due to the complete lack of activity over the last 116 months.
Who built it?
Jatisari Inovasi Studio
13+ apps tracked · Stickers
User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Hearts
How's the Stickers market?
Hearts maintains a niche position as a native iMessage utility with a 4.37 rating across 229 reviews. The lack of updates since 2016 signals a platform-demonstration role rather than a growth-focused product, leaving it exposed to AI-driven competitors.
Read the market outlookThe rivals identified
By CMoney
This app competes by shifting from static sticker consumption to active, AI-driven sticker creation, directly challenging the utility of Apple's pre-packaged emoji sets.
- Leverages generative AI to allow users to create custom stickers rather than relying on static assets.
- Provides deep integration with LINE, capturing a massive regional messaging market that Apple stickers ignore.
- Offers holiday-themed templates that keep content fresh and relevant compared to Apple's evergreen, static library.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Hearts
Where is it heading?
The sticker market is consolidating around dynamic, user-generated content, leaving static packs like Hearts increasingly isolated. The app's reliance on native integration provides a temporary buffer, but the absence of feature updates since 2016 means it will likely lose relevance as messaging platforms prioritize interactive features.
- The lack of updates since 2016 indicates a maintenance-mode posture, which accelerates churn to competitors with active, AI-driven content cycles.
The SWOT
- Native iMessage integration provides a zero-friction user experience
- High-quality animated assets offer immediate value without user-side generation effort
- Introduce seasonal sticker packs to capture holiday-driven messaging spikes
- Implement user-generated sticker remixing to neutralize AI-driven competitors
Next best moves
Pivot to seasonal content updates because the current library is static since 2016 → increase user re-engagement.
The counter-intuitive read
The 'AI race' framing misses that Hearts' moat is native OS-level integration…
Read the full takeFeature gaps
AI-driven sticker creation (available in 每天貼圖 but missing here) +1
Since the last report: The report updated the competitive landscape to address the threat of AI-driven sticker generation, moving away from a purely character-based rivalry.
Bottom line
Hearts holds its category lead through native iMessage integration but bleeds relevance to AI-driven competitors, so the PM should pivot to seasonal content to defend the user base.
Unlock 2 critical frictions, 2 market threats and the analyst’s take.
Access the full report for freeReport last updated