Hearts is an animated sticker pack for iMessage on iOS, providing heart-themed emojis for conversation decoration.

The App DNA

What makes this app unique?

Users hire Hearts for low-friction visual expression within iMessage, replacing text with animated reactions to reduce the social cost of conversation.

For iOS users looking to add visual expression to their iMessage conversations.

What does it look like?

Key features

Animated Sticker Packstandard

Collection of heart-themed emoji stickers that animate within the messaging interface

Peel and Placeedge

Stickers can be dragged and dropped onto bubbles, images, or other stickers in the conversation view

How much does it cost?

freeFree

The app is distributed as a free utility with no observable monetization or in-app purchase gates.

Velocity

Dormant developmentopaqueShow more...

The app has been inactive for nearly a decade, with the last recorded update occurring in September 2016. There is no evidence of ongoing development, feature releases, or maintenance. The project is considered a zombie app due to the complete lack of activity over the last 116 months.

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Who built it?

Jatisari Inovasi Studio

13+ apps tracked · Stickers

Apple SportsApple SportsApple InvitesApple InvitesApple Music ClassicalApple Music ClassicalPixelmator Classic iOSPixelmator Classic iOSFinal Cut CameraFinal Cut CameraBahrain Calendar 2026Bahrain Calendar 2026South African CalendarSouth African CalendarPakistan Quiz ManiaPakistan Quiz ManiaKuis Indonesia HebatKuis Indonesia HebatÖsterreich Kalender 2026Österreich Kalender 2026Czech Calendar 2025Czech Calendar 2025Eesti Kalender 2026Eesti Kalender 2026
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User Sentiment

What do users think recently?

How are ratings & reviews evolving?

App Store
4.37 · 229

Not enough recent reviews to extract reliable themes yet.

Read the full review analysis

Competition

Competitive landscape for Hearts

How's the Stickers market?

Hearts maintains a niche position as a native iMessage utility with a 4.37 rating across 229 reviews. The lack of updates since 2016 signals a platform-demonstration role rather than a growth-focused product, leaving it exposed to AI-driven competitors.

Read the market outlook

The rivals identified

每天貼圖
每天貼圖active nemesis

By CMoney

This app competes by shifting from static sticker consumption to active, AI-driven sticker creation, directly challenging the utility of Apple's pre-packaged emoji sets.

  • Leverages generative AI to allow users to create custom stickers rather than relying on static assets.
  • Provides deep integration with LINE, capturing a massive regional messaging market that Apple stickers ignore.
  • Offers holiday-themed templates that keep content fresh and relevant compared to Apple's evergreen, static library.
Hearts vs 每天貼圖

Unlock the head-to-head verdict: where this rival wins, and where it loses.

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The Analyst's Read

Key takeaways for Hearts

Where is it heading?

The sticker market is consolidating around dynamic, user-generated content, leaving static packs like Hearts increasingly isolated. The app's reliance on native integration provides a temporary buffer, but the absence of feature updates since 2016 means it will likely lose relevance as messaging platforms prioritize interactive features.

  • The lack of updates since 2016 indicates a maintenance-mode posture, which accelerates churn to competitors with active, AI-driven content cycles.

The SWOT

Core Strengths
  • Native iMessage integration provides a zero-friction user experience
  • High-quality animated assets offer immediate value without user-side generation effort
Critical Frictions 2 weaknesses inside
Growth Levers
  • Introduce seasonal sticker packs to capture holiday-driven messaging spikes
  • Implement user-generated sticker remixing to neutralize AI-driven competitors
Market Threats 2 threats identified

Next best moves

1 Pivot

Pivot to seasonal content updates because the current library is static since 2016 → increase user re-engagement.

The counter-intuitive read

The 'AI race' framing misses that Hearts' moat is native OS-level integration…

Read the full take

Feature gaps

AI-driven sticker creation (available in 每天貼圖 but missing here) +1

Since the last report: The report updated the competitive landscape to address the threat of AI-driven sticker generation, moving away from a purely character-based rivalry.

Bottom line

Hearts holds its category lead through native iMessage integration but bleeds relevance to AI-driven competitors, so the PM should pivot to seasonal content to defend the user base.

Unlock 2 critical frictions, 2 market threats and the analyst’s take.

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Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Hearts, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The report updated the competitive landscape to address the threat of AI-driven sticker generation, moving away from a purely character-based rivalry.

shifted

Competitive Threat Model

added

AI-Driven Market Threats

shifted

Executive Summary Tone

Cite this report

Marlvel.ai. “Hearts Intelligence Report.” Updated May 22, 2026. https://marlvel.ai/apps/hearts-7

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