Report updated May 22, 2026
Hearts
For iOS users looking to add visual expression to their iMessage conversations.
Hearts is an established stickers app that is completely free. With a 4.4/5 rating from 229 reviews, it shows polarized user reception.
What is Hearts?
Hearts is an animated sticker pack for iMessage on iOS, providing heart-themed emojis for conversation decoration.
Users hire Hearts for low-friction visual expression within iMessage, replacing text with animated reactions to reduce the social cost of conversation.
Current Momentum
v1.0 · 117mo ago
Zombie- No feature updates since 2016.
- Maintenance-mode status confirmed by inactivity.
Active Nemesis
每天貼圖
By CMoney
Other Rivals
7-Day Rank Pulse 🇺🇸
StickersNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Collection of heart-themed emoji stickers that animate within the messaging interface
Stickers can be dragged and dropped onto bubbles, images, or other stickers in the conversation view
How much does it cost?
- Free
The app is distributed as a free utility with no observable monetization or in-app purchase gates.
Who Built It?
Jatisari Inovasi Studio
Providing essential system utilities and productivity tools for the Apple ecosystem. Streamlining daily workflows through deep OS-level integration.
Portfolio
13
Apps
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Explore the full Jatisari Inovasi Studio report
Portfolio breakdown, audience, momentum, and every app published by Jatisari Inovasi Studio.
What do users think recently?
Analysis in progress, available soon
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Hearts?
Where is it available?
Localized markets (12)
How's The Stickers Market?
Market outlook for this category
Available very soon
The rivals identified
Nemeses(1)
This app competes by shifting from static sticker consumption to active, AI-driven sticker creation, directly challenging the utility of Apple's pre-packaged emoji sets.
Differentiators
- Leverages generative AI to allow users to create custom stickers rather than relying on static assets.
- Provides deep integration with LINE, capturing a massive regional messaging market that Apple stickers ignore.
- Offers holiday-themed templates that keep content fresh and relevant compared to Apple's evergreen, static library.
Head to head
The target app should pivot toward offering 'sticker customization' or 'animated remixing' to neutralize the threat of AI-generated content.
Same space(4)
This app competes for the same iMessage real estate by leveraging high-value intellectual property to drive user engagement.
Differentiators
- Utilizes globally recognized Disney character IP to drive downloads and user emotional attachment.
- Features cross-pack discovery mechanisms that encourage users to expand their collection within the Disney ecosystem.
Cuppy competes by offering personality-driven, branded content that serves as a social signaling tool within messaging threads.
Differentiators
- Integrates dark mode compatibility, ensuring the stickers maintain visual clarity across different system-wide UI settings.
- Capitalizes on established internet culture and character-based humor to drive higher user engagement than generic hearts.
This app targets the same niche of animated, expressive sticker communication as the target app but focuses on specific animal-themed appeal.
Differentiators
- Focuses on a specific, high-affinity subject matter (Corgis) that appeals to a dedicated pet-loving demographic.
- Provides a lightweight, single-purpose animated sticker experience that avoids the bloat of larger sticker packs.
This app competes through seasonal relevance, capturing user attention during high-traffic holiday periods where expressive messaging spikes.
Differentiators
- Capitalizes on seasonal demand by providing thematic holiday content that is highly relevant for limited timeframes.
- Uses distinct character design to differentiate from generic, non-branded sticker packs available in the App Store.
Compare Hearts against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Hearts
Strengths to defend, gaps to attack
Core Strengths
- Native iMessage integration provides a zero-friction user experience
- High-quality animated assets offer immediate value without user-side generation effort
Critical Frictions
- Content library has remained static since 2016
- Zero monetization or in-app purchase gates limit long-term sustainability
Growth Levers
- Introduce seasonal sticker packs to capture holiday-driven messaging spikes
- Implement user-generated sticker remixing to neutralize AI-driven competitors
Market Threats
- AI-driven creation tools offer infinite variety
- Active development cycles of rivals ensure better compatibility with modern messaging platform requirements
What are the next best moves?
Pivot to seasonal content updates because the current library is static since 2016 → increase user re-engagement.
The lack of updates since 2016 is the primary driver of stagnation against seasonal competitors.
Trade-off: Pause the development of new core animations — seasonal content has higher immediate impact.
A counter-intuitive read
The 'AI race' framing misses that Hearts' moat is native OS-level integration, not asset variety — Apple can subsidize the utility in ways third-party sticker developers cannot match.
Feature Gaps vs Competitors
- AI-driven sticker creation (available in 每天貼圖 but missing here)
- Seasonal content templates (available in Kind Santa Claus but missing here)
Key Takeaways
Hearts holds its category lead through native iMessage integration but bleeds relevance to AI-driven competitors, so the PM should pivot to seasonal content to defend the user base.
Where Is It Heading?
Stable
The sticker market is consolidating around dynamic, user-generated content, leaving static packs like Hearts increasingly isolated. The app's reliance on native integration provides a temporary buffer, but the absence of feature updates since 2016 means it will likely lose relevance as messaging platforms prioritize interactive features.
The lack of updates since 2016 indicates a maintenance-mode posture, which accelerates churn to competitors with active, AI-driven content cycles.