Hedeflerimiz is a Turkish-market focused productivity app designed to replace 'doomscrolling' with gamified habit tracking and social accountability. It targets students and young adults by rewarding activities like studying and exercising with points used for in-app quizzes. Its primary differentiator is an AI-powered Academic Preference Assistant for Turkish national exams (LGS/University), which was significantly expanded in the March 2026 update.
The App DNA
What makes this app unique?
For Students and young adults in Turkey looking to replace passive social media habits with productive goal tracking and academic planning.
Key features
Track daily habits like reading, sports, and studying to earn points and badges while competing with friends.
Share progress with friends, follow their updates, and participate in competitive leaderboards.
AI-powered tool for university and high school (LGS) preference planning, including PDF exports and school search.
Use points earned from productive activities to play and compete in knowledge-based games.
Designed to replace passive social media consumption with active, productive habit tracking.
How much does it cost?
The app currently follows a free-to-use model focused on user acquisition and community building rather than direct monetization.
Velocity
Who built it?
Alper Vural
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Bluetooth Controller BT/LEUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Hedeflerimiz
How's the Entertainment market?
The rivals identified
By HabitRPG, Inc.
The gold standard for gamified habit tracking, using RPG elements to motivate users in a way that mirrors Hedeflerimiz's point and badge system.
- Deep RPG mechanics including boss battles and gear collection
- Extensive global community with 'Parties' and 'Guilds'
- Robust cross-platform sync between web and mobile
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Hedeflerimiz
Where is it heading?
- v2.0.46 added AI-powered school search and PDF exports (Mar 2026) — indicates active feature investment in high-value differentiators.
- App remains 100% free — suggests a focus on user growth over revenue in the short term.
The SWOT
- Localized academic tools for Turkish LGS/University exams
- Unique 'earn-and-spend' gamification via knowledge quizzes
- Broad activity tracking including spiritual and physical habits
- Monetization of AI-powered academic preference tools
- Expansion into the Android market to capture broader Turkish demographic
- B2B partnerships with Turkish educational institutions
Next best moves
Optimize marketing and feature releases for the Turkish academic calendar.
+ 2 more prioritized movesFeature gaps
Deep RPG mechanics (available in Habitica) +3
Bottom line
Hedeflerimiz has successfully carved out a niche by blending global habit-tracking trends with hyper-local Turkish academic needs. While its AI Preference Assistant is a powerful differentiator, the lack of a monetization strategy and its placement in the Entertainment category are strategic risks that could hinder its ability to scale against well-funded rivals like Kunduz.
Unlock 3 critical frictions, 3 market threats, 2 more prioritized moves and the analyst’s take.
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