HerdApp is a cloud-based farm management tool for Irish dairy and beef farmers, providing regulatory synchronization and grassland planning on iOS and Android.

The App DNA

What makes this app unique?

Farmers hire HerdApp to automate mandatory government reporting and consolidate herd data, reducing the administrative overhead that otherwise consumes daily operational time.

For Irish dairy and beef farmers seeking to reduce workload and improve farm profitability through digital management tools.

What does it look like?

Key features

Agfood and ICBF Integrationedge

Direct data synchronization with Irish government agricultural databases for herd management

Grassland Decision Supportedge

Tools for managing rotational grazing, including grass wedges, budgets, and rotation planners

Discussion Groupsedge

Collaborative feature allowing farmers to share KPI data and benchmark performance against peers

How much does it cost?

freemiumFree 2-month trialSubscription-based access

Monetization is anchored to a trial-to-subscription model, targeting professional farmers who require regulatory compliance and data-driven grassland management.

Velocity

Maintenance developmentUX improvementsperformanceShow more...

HerdApp has released only one version across platforms in the last 75 days, resulting in a cadence of approximately 0.09 releases per week. Development is currently focused on minor functional adjustments and bug fixes rather than new feature rollouts. The latest release addressed specific workflow issues for calf registration, but the overall output remains low-frequency and maintenance-oriented.

See all version history

Who built it?

Irish Farm Computers

2 apps tracked · Business

HerdMasterHerdMaster
Explore the full publisher profile

User Sentiment

What do users think recently?

Review voice lately leans thrilled. Users appreciate automated herd data synchronization with national databases saves significant time on manual paperwork and mobile access to comprehensive animal health and breeding records improves daily farm management decisions.

How are ratings & reviews evolving?

App Store
0.00 · 0
Google Play
0.00 · 0

What users say, by theme

What Users Love
  • Automated herd data synchronization with national databases saves significant time on manual paperwork
  • Mobile access to comprehensive animal health and breeding records improves daily farm management decisions
What Frustrates Users
  • Persistent keyboard overlay issues during navigation disrupt the user experience within the interface

44 of 44 recent reviews analyzed · high confidence · Thrilled overall

Read the full review analysis

Competition

Competitive landscape for HerdApp

How's the Business market?

HerdApp holds the #63 position in the Irish Business category, climbing 17 spots in the latest chart update. This movement signals growing adoption, though the lack of public ratings on the store fronts may dampen conversion velocity compared to established rivals.

Read the market outlook

The rivals identified

Livestocked
Livestockedactive nemesis

By SITEMESH LLC

Livestocked competes directly with HerdApp by providing comprehensive farm management tools that span livestock tracking, financial oversight, and mobile field operations.

  • Offers integrated financial and inventory tracking modules that HerdApp currently lacks for holistic farm management.
  • Provides a broader mixed-enterprise management suite, appealing to farmers diversifying beyond dairy and beef operations.
  • Maintains a significantly higher review volume, suggesting stronger community trust and established user adoption patterns.
HerdApp vs Livestocked

Unlock the head-to-head verdict: where this rival wins, and where it loses.

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The Analyst's Read

Key takeaways for HerdApp

Where is it heading?

The agricultural management market is consolidating around platforms that offer holistic financial and operational oversight. HerdApp remains advantaged in regulatory compliance but faces churn risk as professional farmers shift toward competitors that unify herd data with profit-and-loss analysis.

  • Automated synchronization with national databases continues to solve critical administrative pain points, which sustains high user satisfaction despite UI friction.
  • Persistent keyboard overlay issues in the latest release disrupt daily workflows, which risks eroding the daily active habit among power users.

The SWOT

Core Strengths
  • Regulatory integration with ICBF/Agfood creates high switching costs
  • Grassland management tools drive high-frequency seasonal engagement
Critical Frictions 3 weaknesses inside
Growth Levers
  • Expansion into broader mixed-enterprise management suites
  • Integration of automated risk-based compliance tracking
Market Threats 2 threats identified

Next best moves

1 Invest · 1 Pivot

Ship integrated financial reporting module because Livestocked uses it to capture professional farm managers → increase market share

+ 1 more prioritized move

The counter-intuitive read

The lack of public ratings is a strategic asset…

Read the full take

Feature gaps

Integrated financial and inventory tracking (available in Livestocked) +2

Since the last report: The report now incorporates granular user sentiment data and store ranking metrics, while formalizing keyboard UI friction as a primary product weakness.

Bottom line

HerdApp maintains a strong regulatory moat through ICBF integration, but the lack of financial reporting leaves it vulnerable to Livestocked, so the PM should prioritize financial module development to secure professional user retention.

Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.

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Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by HerdApp, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The report now incorporates granular user sentiment data and store ranking metrics, while formalizing keyboard UI friction as a primary product weakness.

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Formalized Sentiment Data

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Pricing Model Clarification

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New Weakness Entries

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Market Rank Tracking

Cite this report

Marlvel.ai. “HerdApp Intelligence Report.” Updated May 26, 2026. https://marlvel.ai/apps/herdapp

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