HerdMaster is an offline-first mobile companion app for Agrinet's PC-based agricultural management software.

The App DNA

What makes this app unique?

Farmers hire this tool to bridge the gap between field-based event logging and desktop database management, removing the need for manual transcription.

For Farmers currently using the HerdMaster PC software who require mobile access to animal records and event logging while in the field.

What does it look like?

Key features

Offline Data Entrystandard

Records animal events and farm data without an active internet connection

PC Software Syncedge

Synchronizes mobile-captured animal events with the primary HerdMaster PC database

Data Viewingstandard

Accesses stored animal records and farm data directly on the mobile device

How much does it cost?

freeFree companion app for existing HerdMaster PC software users

The app functions as a free utility to support the primary B2B software license, with no direct in-app purchase or subscription model.

Velocity

Dormant developmentShow more...

The app has not received a public update in over six years, indicating that development has ceased. There is no evidence of active maintenance, feature development, or live operations. The project is effectively abandoned based on the provided App Store version history.

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Who built it?

Irish Farm Computers

2 apps tracked · Business

HerdAppHerdApp
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User Sentiment

What do users think recently?

How are ratings & reviews evolving?

App Store
0.00 · 0

Not enough recent reviews to extract reliable themes yet.

Read the full review analysis

Competition

Competitive landscape for HerdMaster

How's the Business market?

HerdMaster functions as a niche utility for the Agrinet PC software base, lacking independent chart presence or consumer-facing monetization. The absence of rating data and updates since 2020 confirms its status as a legacy support tool rather than a growth-focused mobile product.

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The rivals identified

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The Analyst's Read

Key takeaways for HerdMaster

Where is it heading?

The agricultural management market is shifting toward real-time, sensor-integrated platforms that automate data collection. HerdMaster's reliance on manual entry and PC-syncing leaves it exposed to competitors that offer automated health monitoring, so the product team must decide if the mobile app remains a viable retention tool or a liability.

  • The app remains in a long-term maintenance state with no feature expansion, signaling its role as a legacy support tool.

The SWOT

Core Strengths
  • Offline-first architecture enables data logging in remote rural environments without cellular coverage.
Critical Frictions 1 weakness inside
Growth Levers
  • Integration of wearable sensor data could transition the app from a manual log to an automated monitoring tool.
Market Threats 1 threat identified

Next best moves

1 Maintain

Audit user-base migration to cloud-native alternatives because the current PC-tethered model limits mobile-only user acquisition → inform sunset or pivot decision

The counter-intuitive read

The app's lack of updates is not a…

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Feature gaps

Real-time sensor-based health alerts (available in Moocall Breed Manager but missing here) +1

Since the last report: The analysis shifted from viewing the app as a lagging software competitor to identifying it as a legacy maintenance tool vulnerable to sensor-based automation.

Bottom line

HerdMaster provides essential offline utility for existing PC-software users, but its lack of development and sensor-based automation leaves it vulnerable to modern competitors, so the team should prioritize a transition to automated monitoring or plan for a sunset.

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Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by HerdMaster, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The analysis shifted from viewing the app as a lagging software competitor to identifying it as a legacy maintenance tool vulnerable to sensor-based automation.

shifted

Competitive Landscape Reclassification

shifted

Threat Landscape Evolution

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Maintenance Lifecycle Recognition

shifted

Strategic Outlook Pivot

Cite this report

Marlvel.ai. “HerdMaster Intelligence Report.” Updated May 13, 2026. https://marlvel.ai/apps/herdmaster

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