HersheyResorts is a travel utility app for guests of Hershey Lodge, The Hotel Hershey, and Hersheypark Camping Resort, providing navigation and reservation tools on iOS.
The App DNA
What makes this app unique?
The app removes the cognitive cost of navigating large resort properties and simplifies the booking process for on-site dining and spa services.
For Guests staying at Hershey Lodge, The Hotel Hershey, or visiting nearby resort attractions.
Key features
Step-by-step directions to guest rooms and amenities, reducing guest friction to support high-value stays.
Browsing and booking for Hershey Lodge and The Hotel Hershey, capturing high-margin on-site dining spend.
Updates on resort events and shuttle schedules to increase guest time-on-property.
How much does it cost?
HersheyResorts functions as a free utility to support the primary resort business model.
Velocity
Steady developmentShow more...
Who built it?
Hershey Entertainment and Resorts Company
3 apps tracked · Travel
Hersheypark
Hershey BearsUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for HersheyResorts
How's the Travel market?
HersheyResorts operates as a niche travel utility with a 4.56 rating from 9 reviews. The lack of high-frequency engagement features compared to Universal Orlando Resort limits its role to a passive tool rather than a central guest hub.
Read the market outlookThe rivals identified
By NBCUniversal Media, LLC
This app represents the gold standard for theme park utility, directly competing for the attention and wallet share of guests seeking a frictionless, tech-enabled resort experience.
- Universal Wallet integration enables seamless, contactless payments across the entire resort ecosystem for guests.
- Connected gameplay features turn waiting in lines into an interactive, gamified experience for park visitors.
- Mobile food and drink ordering significantly reduces guest friction during peak dining hours at parks.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for HersheyResorts
Where is it heading?
The resort utility market is shifting toward high-frequency engagement through mobile ordering and gamification. HersheyResorts remains in a maintenance-mode posture, which risks losing guest attention to more interactive, tech-enabled resort platforms.
- The app maintains a steady utility-first approach, though the lack of high-frequency engagement features limits its growth potential against larger theme-park rivals.
The SWOT
- On-property wayfinding maps reduce guest friction
- Mobile food ordering could capture dining spend
Next best moves
Ship mobile food ordering because it captures high-margin dining spend → increase on-site revenue
The counter-intuitive read
The app's simplicity is a strength: by avoiding the bloat of park-wide menus…
Read the full takeFeature gaps
Mobile food ordering (available in Universal Orlando Resort but absent here) +1
Since the last report: The competitive outlook shifted from a neutral utility assessment to a maintenance-mode warning, as the app fails to adopt the high-frequency engagement features now standard in the resort sector. This pivot highlights the growing gap between the app's passive navigation tools and the interactive, gamified experiences offered by primary rivals.
Bottom line
HersheyResorts provides essential utility, but integrating mobile food ordering would unlock the high-margin dining revenue currently captured by external channels.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is HersheyResorts necessary for my stay at the resort?
How does HersheyResorts compare to the Universal Orlando app?
Does HersheyResorts allow me to chat with other guests?
Sources
- [1] App Store, source
Report last updated