Hexapolis is a turn-based 4X strategy game for mobile, focusing on kingdom building and hex-map exploration.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Games
Sentiment
4.4
90k reviews
Nemesis
Lords Mobile: Kingdom Wars
The App DNA
What makes this app unique?
Users hire Hexapolis for a low-stakes, casual civilization-building experience that avoids the overwhelming UI clutter of high-end strategy titles.
For Strategy game enthusiasts who enjoy turn-based mechanics, hex-map exploration, and medieval kingdom-building themes.
What does it look like?
Key features
Core gameplay loop focused on exploring, expanding, exploiting, and exterminating on a hex-based map
Custom board creation tool allowing users to design and share maps with friends
Integration of non-intrusive brand assets within the game environment via AdInMo partnership
How much does it cost?
Freemium model relies on ad-supported gameplay and IAP, with documented 28% revenue growth from integrated brand placements.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app currently ships approximately 0.15 releases per week, placing it firmly in the maintenance tier. Development activity is limited to minor bug fixes and stability improvements, with no evidence of new features or live-ops content in the observed data. The release cadence is sparse, with the most recent update occurring over a month ago. The publisher is currently prioritizing maintenance over feature expansion.
Who built it?
NOXGAMES s.r.o.
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What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Hexapolis - Civilization game
How's the Games market?
Hexapolis maintains a 4.6-star rating on iOS across 1,986 reviews, while the Android build supports a significantly larger base of 88,172 reviews. This volume gap indicates the Android platform serves as the primary engine for user acquisition and scale.
Read the market outlookThe rivals identified
By IGG SINGAPORE PTE. LTD.
Lords Mobile dominates the high-end strategy market, competing directly for Hexapolis's core user base through massive scale and deep, persistent social-driven kingdom management.
- Features a massive, established guild ecosystem that creates high switching costs for long-term players.
- Offers complex, multi-layered monetization through subscriptions and artifact systems that dwarf Hexapolis's current scope.
- Maintains a massive global player base, providing superior matchmaking and social interaction compared to Hexapolis.
A Little WarContender
HopliteContender
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Lords of War & Money: StrategyContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Hexapolis - Civilization game
Where is it heading?
The casual strategy market is consolidating around titles that offer either high-stakes social competition or rapid-fire progression. Hexapolis remains stable but exposed, as its current feature set lacks the social depth to compete with the guild-driven retention loops of market leaders.
- Brand placement revenue grew 28% in recent periods, proving that non-intrusive ads can sustain the freemium model without alienating the core player base.
- The absence of persistent social guild systems leaves the app vulnerable to churn as players seek deeper, more collaborative experiences in competing strategy titles.
The SWOT
- Map editor tool empowers user-generated content
- AdInMo brand placements provide non-intrusive revenue
- Accessible turn-based loop lowers entry barriers
- Untapped B2B education partnerships
- Potential for wearable device integration
- Expansion of the map-sharing community
Next best moves
Ship guild-based social features because the lack of persistence is the primary retention gap vs Lords Mobile → increase D30 retention
The counter-intuitive read
The game's reliance on ad-supported brand placements is a hidden moat…
Read the full takeFeature gaps
Persistent guild expeditions (available in Lords Mobile but absent here) +1
Since the last report: The app has pivoted its strategic focus toward guild-based social retention to compete with Lords Mobile, while expanding its SWOT analysis to include new regulatory threats and B2B opportunities.
Bottom line
Hexapolis successfully lowers the barrier to entry for 4X strategy, but it lacks the persistent social loops required to retain players long-term, so the team should prioritize guild mechanics to prevent churn to more social-heavy competitors.
Unlock 3 critical frictions, 3 market threats and the analyst’s take.
Access the full report for freeReport last updated