Report updated May 20, 2026
Hidden Objects - Find It Out®
For casual puzzle gamers of all ages seeking relaxing, observation-based scavenger hunt gameplay.
Hidden Objects - Find It Out® is an established games app that is free with in-app purchases. With a 4.9/5 rating from 429.9K reviews, it shows polarized user reception. Users particularly appreciate hand-drawn hidden object scenes provide a relaxing and visually engaging experience for casual players, though excessive ad frequency disrupts the core gameplay loop and forces players to disconnect from internet remains a common concern.
What is Hidden Objects - Find It Out®?
Find It Out® is a casual scavenger hunt puzzle game for iOS and Android that tasks users with locating hidden objects in thematic, hand-drawn scenes.
Users hire the app for low-stakes, relaxing observation gameplay that provides immediate visual satisfaction without the narrative overhead of mystery-genre incumbents.
Current Momentum
v3.76 · 1w ago
Active- Shipped Gold Pass event system.
- Added thematic maps including Cloud Utopia.
- Ships frequent performance and bug fixes.
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Event-based progression system that rewards players for completing hidden object levels
In-game currency earned via Gold Pass and Weekly Contests to unlock exclusive maps
Content delivery pipeline adding new thematic levels like Sky City and London City
How much does it cost?
- Free to play with ad support
- In-app purchases for Premium Coins and Gold Pass
Freemium model relies on ad-supported gameplay for the base experience, with IAP gates for exclusive content and progression rewards.
Who Built It?
Guru Smart Holding
Providing casual gamers with accessible brain-training exercises and classic puzzles designed for relaxation and cognitive stimulation.
Portfolio
13
Apps
What other apps does Guru Smart Holding make?
Differences - Find & Spot It
Goods Puzzle: 3D Sorting Games
Sudoku Puzzle - Brain Games
Math Puzzle Games - Crossmath®
Solitaire - Card Games Classic
Find It Out® - Hidden Object
Explore the full Guru Smart Holding report
Portfolio breakdown, audience, momentum, and every app published by Guru Smart Holding.
What do users think recently?
High confidence · 50 reviews analyzed · Based on 50 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate hand-drawn hidden object scenes provide a relaxing and visually engaging experience for casual players, but report excessive ad frequency disrupts the core gameplay loop and forces players to disconnect from internet.
What Users Love
What Frustrates Users
What Users Want
How have ratings & review volume moved?
Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.
Vertical markers = app releases. Hover any release for the post-release impact delta.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Hidden Objects - Find It Out®?
How's The Games Market?
How does it evolve in the Games market?
The app maintains a presence in the US Puzzle category (#90 Top Free, #182 Grossing), indicating strong discovery but lower monetization efficiency relative to its install velocity.
Rank progression
135 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
This app directly competes for the same casual scavenger hunt audience by utilizing nearly identical core mechanics and high-frequency content updates.
Contenders(4)
Competes for the same casual puzzle audience by leveraging a well-known intellectual property to drive user interest.
A direct competitor in the scavenger hunt space that uses photorealistic visuals to challenge the target's illustrated art style.
Targets the same casual puzzle market with a distinct aesthetic focus on high-fantasy environments and art styles.
Competes for the same casual puzzle demographic but differentiates through a narrative-driven mystery and forensic investigation theme.
Same space(3)
A staple of the casual puzzle category that competes for the same 'mind-relaxing' daily habit as the target app.
Occupies the same casual gaming space by offering a relaxing, progression-based experience with a strong narrative hook.
Competes for the same 'relaxing casual game' time-share, despite using a different sorting mechanic.
Compare Hidden Objects - Find It Out® against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Hidden Objects - Find It Out®
Strengths to defend, gaps to attack
Core Strengths
- Weekly content pipeline sustains engagement
- Gold Pass event system drives IAP conversion
- Hand-drawn art style differentiates visual appeal
Critical Frictions
- Excessive ad frequency triggers churn
- Touch registration inaccuracies cause frustration
- Lack of in-game help documentation
Growth Levers
- Implement tutorial layers for secondary mechanics
- Expand into B2B educational partnerships
- Introduce social-competitive leaderboards
Market Threats
- Ad-load sensitivity driving users to offline play
- Narrative-heavy incumbents siphoning long-term retention
- Hyper-casual clones undercutting complexity
What are the next best moves?
Tune ad-frequency thresholds because user reviews report ads every few seconds → stabilize retention
High-frequency ad complaints are the #1 driver of negative sentiment and offline-mode workarounds.
Trade-off: Reduce short-term ad revenue per DAU — ad-load volume is currently cannibalizing long-term player lifetime value.
Ship in-game tutorial for secondary mechanics because users report confusion regarding the piggy bank → reduce support friction
Sentiment analysis identifies lack of instruction as a recurring frustration theme among new users.
Trade-off: Push the next thematic map release by one week — tutorial clarity is a higher-leverage retention fix.
A counter-intuitive read
The app's #90 Free rank is a liability rather than a strength, as it signals a high-churn funnel where the current ad-load strategy is burning through organic traffic faster than it can be monetized.
Feature Gaps vs Competitors
- Deep episodic narrative arcs (available in June's Journey but absent here)
- Home-renovation meta-gameplay (available in Manor Matters but absent here)
- Social club mechanics (available in June's Journey but absent here)
Key Takeaways
Find It Out® secures its category position through consistent content updates, but the aggressive ad-load strategy creates a churn risk that threatens long-term viability, so the product team must prioritize ad-frequency tuning to protect the user base.
Where Is It Heading?
Declining
The casual scavenger hunt market is consolidating around titles that balance content cadence with user-friendly monetization. Find It Out® remains exposed to churn as long as the ad-load strategy forces users into offline play, so the team must pivot toward IAP-gated progression to secure long-term revenue.
Excessive ad frequency forces players to disconnect from the internet, which prevents data-driven monetization and erodes the core engagement loop.
The introduction of the Gold Pass provides a clear IAP-driven retention lever that can be expanded to offset ad-load reductions.