Hidden Objects - Find It Out® is a casual scavenger hunt game for mobile platforms, structured around finding objects in thematic, illustrated scenes.
Product velocity
Active
Daily rank 🇺🇸
#171
Games · free
Sentiment
4.9
430k reviews
Nemesis
Find The Cat - Hidden Objects
The App DNA
What makes this app unique?
The app removes the cognitive load of complex progression systems, serving players who need a brief, calming mental break during the day.
For Casual puzzle players of all ages seeking relaxing, visually-oriented scavenger hunt gameplay.
What does it look like?
Key features
Event-based progression system rewarding level completion. Revenue link: Premium-tier gate monetizing engagement via exclusive map access.
Content pipeline delivering new thematic levels. Revenue link: Retention mechanism preventing game fatigue and maintaining DAU/MAU ratios.
Tool highlighting target objects. Revenue link: Ad-inventory driver increasing impression volume through rewarded video ads.
How much does it cost?
Freemium model utilizing rewarded ads for utility and IAP for exclusive content access.
Velocity
Active developmentnew contentperformanceShow more...
The app maintains an active development pace, shipping 5 releases over the last 55 days, which averages to approximately 0.6 releases per week. Development is consistently focused on content expansion, specifically the addition of new thematic maps and scenes. While the release notes for iOS are generic, the Android notes provide specific details on new map releases, confirming that the app is actively receiving new content. The development trend is stable, with a clear focus on regular content drops to maintain user engagement.
Who built it?
Guru Smart Holding
13+ apps tracked · Games
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Find It Out® - Hidden Object
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Puzzle Games: Jigsaw Puzzles
Hidden Object Games - Find It®User Sentiment
What do users think recently?
Recent user voice shows a mixed sentiment. Users appreciate relaxing hidden object gameplay provides a calming mental break for players during short daily sessions and responsive support team resolves progress loss issues quickly through direct email communication with affected players, but report excessive ad frequency interrupts the flow of gameplay every minute and ruins the user experience.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- Relaxing hidden object gameplay provides a calming mental break for players during short daily sessions
- Responsive support team resolves progress loss issues quickly through direct email communication with affected players
- Frequent content updates introduce new thematic maps that keep the scavenger hunt experience fresh
- Excessive ad frequency interrupts the flow of gameplay every minute and ruins the user experience
120 of 1541 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Hidden Objects - Find It Out®
How's the Games market?
Hidden Objects - Find It Out® holds a #55 Free and #55 Grossing position in the US Puzzle category. The parity between free and grossing ranks suggests that while the app successfully acquires users, its current ad-heavy monetization fails to convert that scale into high-ARPU revenue.
Read the market outlookThe rivals identified
By Agave Games
This app directly competes for the same casual scavenger hunt audience by utilizing nearly identical core mechanics and high-frequency content updates.
- Focuses on a specific, highly-engaging 'cat-finding' niche that drives stronger user emotional attachment than generic objects.
- Maintains a significantly higher volume of user reviews, indicating superior organic discovery and viral growth loops.
- Implements a more aggressive daily mode cadence that forces higher user retention compared to standard level progression.
Alice in Wonderland: Hidden ObjectsContender
Hidden Express Go!Contender
Hidden Objects - Fantasy WorldContender
Hidden Objects: Mystery CrimesContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Hidden Objects - Find It Out®
Where is it heading?
The scavenger hunt category is consolidating around apps that balance content volume with session stability. Hidden Objects - Find It Out® is currently exposed: its rapid map expansion is undermined by ad-related crashes, which will cause the most valuable players to migrate to more stable rivals before the next content drop.
- The consistent 3-4 week content cadence keeps the scavenger hunt loop fresh, preventing long-term player fatigue.
- Technical instability during ad playback forces app restarts, which erodes the daily active habit and compounds negative sentiment.
The SWOT
- High-frequency content pipeline sustains daily engagement
- Responsive support team mitigates progress-loss churn
- Implement one-time ad-free purchase path
- Expand offline-play features to capture low-connectivity segments
Next best moves
Ship one-time ad-free purchase option because users request it as a top priority → reduce churn of high-intent players
+ 1 more prioritized moveThe counter-intuitive read
The app's high ad frequency is not a…
Read the full takeFeature gaps
Offline play mode (available in Hidden Objects - Fantasy World but missing here) +1
Since the last report: Users report: The app's competitive position has weakened, evidenced by a significant drop in chart rank from #29 to #55 and the emergence of complaints regarding deceptive ad practices. While the content pipeline remains active, technical instability during ad playback continues to drive churn.
Bottom line
Implementing a one-time ad-free purchase would unlock revenue from the high-intent segment currently churning due to ad fatigue. Prioritizing this over content expansion will stabilize the user base and improve long-term retention.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Hidden Objects - Find It Out® free to play?
Does the game have an ad-free option?
How does it compare to other hidden object games?
Sources
- [1] Play Store listing, source
Report last updated