Hide it Pro is a long-standing (est. 2012) privacy vault specializing in deception-based security. It goes beyond simple encryption by offering 'Disguise Screens' and 'Escape Codes' to mislead unauthorized users. With over 24k ratings and a 4.65-star average, it remains a major player in the Photo & Video category, targeting users who prioritize discreet media and document storage.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Photo & Video
Sentiment
4.7
24k reviews
Nemesis
Private Photo Vault - Pic Safe
The App DNA
What makes this app unique?
For Privacy-conscious individuals who need a secure, discreet way to store sensitive personal media, notes, and communications on their mobile devices.
What does it look like?
Key features
Simulates an app crash when unauthorized users attempt to access the vault.
A secondary PIN that opens an empty version of the app to deceive intruders.
Integrated private web browser with ad-blocking and secure chat functionality.
Protects other apps on the device using a fingerprint or password.
How much does it cost?
The app uses core security features as a lead magnet, monetizing through recurring cloud storage fees for heavy media users.
Velocity
Maintenance developmentperformanceShow more...
The app has not released a major feature update in the observed data, with the only available version (6.3.0) lacking release notes. Given the lack of activity since January 2026, the development momentum is classified as maintenance. There is no evidence of active feature development or recent product iteration.
Who built it?
User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Hide Photos Video -Hide it Pro
How's the Photo & Video market?
The rivals identified
By Legendary Software Labs LLC
The dominant market leader with over 1M reviews and an aggressive update cadence of 14 releases in the last six months.
- Offers a 'Decoy Vault' feature that opens a secondary, fake storage area when a specific alternative PIN is entered.
- Includes break-in reports that use the front camera to photograph intruders and log their GPS location after failed login attempts.
- Supports direct wireless photo transfer between devices, allowing users to bypass cloud storage for maximum privacy.
Vault - Hide photos & videosContender
Calculator# Hide Photos VideosContender
Gallery - Photo VaultContenderUnlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Hide Photos Video -Hide it Pro
Where is it heading?
- v6.3.0 update (Jan 2026) added music/audio support — shows active expansion into general file management.
- Maintains a high 4.65 rating despite being a 14-year-old app — indicates strong core reliability.
The SWOT
- Social engineering security (Disguise/Escape features)
- High long-term rating (4.65 stars)
- Integrated private browser and chat ecosystem
- Add WiFi Transfer for desktop-to-mobile file management
- Implement 'Panic Switch' (flip-to-hide) gestures
- Introduce 'Trash' recovery system for accidental deletions
Next best moves
Develop 'Break-in Reports' with front-camera capture and GPS logging.
+ 2 more prioritized movesFeature gaps
Break-in reports with GPS/Photo capture (available in Private Photo Vault - Pic Safe) +4
Bottom line
Users report: Hide it Pro is a reliable legacy leader, but its position is threatened by rivals with more aggressive intruder tracking. To stay competitive, the PM must bridge the gap in active security (intruder photos) while doubling down on its unique 'deception' features like the Escape Code.
Unlock 3 critical frictions, 3 market threats, 2 more prioritized moves and the analyst’s take.
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