Hip Filters is a photo editing app for iOS that offers automated filter application and manual shading adjustments.
The App DNA
What makes this app unique?
The app serves users looking for quick, cinematic photo enhancements, but the lack of updates since 2020 prevents it from meeting current mobile performance standards.
For Social media users seeking quick, automated, or manual photo editing tools for mobile content creation.
What does it look like?
Key features
Automated photo editing tool that applies filter presets to user images.
Manual adjustment interface for modifying filter intensity on photos.
Specialized lighting and color grading effects for photo editing.
How much does it cost?
Subscription model anchored at $0.99 per week, utilizing a short trial period to drive initial conversion.
Velocity
Dormant developmentnew contentplatform expansionShow more...
Hip Filters has been inactive for 2,376 days, indicating the project is no longer receiving development support. With only a single version release in the observed history, there is no evidence of ongoing maintenance or feature iteration. The app remains in a state of total stagnation.
Who built it?
Ninja Chemist
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What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Hip Filters
How's the Photo & Video market?
Hip Filters maintains a 4.0-star rating across 59 total reviews, but the lack of updates for over 2,300 days leaves it without a competitive chart position. The subscription-only model is misaligned with the current market trend of ad-supported or freemium utility apps.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Hip Filters
Where is it heading?
The photo editing market is consolidating around AI-integrated tools with bi-weekly update cadences, leaving static, subscription-gated apps like Hip Filters increasingly isolated. Without a shift to a freemium model or a restart of the development cycle, the app will continue to lose relevance and face inevitable store delisting.
- The six-year update gap (2,376 days) indicates the app is in maintenance mode, which will eventually lead to store removal due to API obsolescence.
- The subscription-only pricing model without recent feature additions creates a high churn risk, as users can find more capable tools for free.
The SWOT
- Hipify Button provides a low-friction automated editing path.
- Filter slider system allows granular manual control.
- Transitioning to freemium could capture casual users.
- Modern social sharing integrations could improve discovery.
Next best moves
Pivot to freemium model because the current subscription barrier prevents user acquisition → increase active user base
+ 1 more prioritized moveThe counter-intuitive read
The app's long dormancy is its primary asset: it provides a simple…
Read the full takeSince the last report: The app's functional state remains unchanged after 2,376 days of dormancy. The primary shift is a more urgent analytical focus on the risk of store delisting due to long-term API obsolescence and the competitive pressure from AI-integrated photo editors.
Bottom line
Hip Filters' reliance on a stale, subscription-gated feature set in a category dominated by high-frequency, AI-driven updates makes the current model unsustainable. Pivoting to a freemium model with ad-supported access would unlock the dormant user base and generate data for future feature development.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Hip Filters still being updated?
Does Hip Filters offer a free version?
What are some free alternatives to Hip Filters?
Sources
- [1] App Store, source
Report last updated