Homey — A better smart home

Homey — A better smart home

By Athom B.V.

Homey is a smart home automation platform that consolidates diverse device brands and protocols into a single mobile interface for iOS and Android.

The App DNA

What makes this app unique?

The platform removes the friction of managing multiple proprietary apps by providing a centralized, rule-based engine for complex home automation routines.

For Smart home enthusiasts and homeowners seeking a unified, privacy-focused platform to manage diverse device brands and automate complex routines.

What does it look like?

Key features

Homey Flowedge

Rule-based automation engine using drag-and-drop cards to combine internet services and hardware.

Multi-Protocol Hubedge

Integration with Homey Pro or Bridge to support Zigbee, Z-Wave, and local wireless technologies.

Homey Energyedge

Real-time monitoring of energy consumption and generation via smart meters and solar panels.

How much does it cost?

freemiumFree tier (up to 5 devices)Homey Premium ($2.99/mo for unlimited devices/features)Homey Pro ($449 one-time hardware purchase)

Hybrid model balancing a low-cost recurring cloud subscription with a high-end, one-time hardware purchase for power users.

Velocity

Maintenance developmentUX improvementsperformanceShow more...

Homey currently operates on a maintenance cadence, with two distinct releases identified over the recent window. Development is focused on utility and platform-specific refinements, such as solar forecasting and improved search capabilities. The team maintains a consistent, albeit infrequent, release schedule that prioritizes functional stability and feature parity across iOS and Android platforms. There is no evidence of a shift toward live-service operations, as updates remain centered on core product improvements.

See all version history

Who built it?

Athom B.V.

3 apps tracked · House & Home

Homey for Android TVHomey for Android TVHomey — A better smart homeHomey — A better smart home
Explore the full publisher profile

User Sentiment

What do users think recently?

The recent review mood reads frustrated. Users appreciate the flow editor provides significant automation power for users who prefer complex, custom smart home logic and integration with third-party ai and smart home services enables advanced automation capabilities for power users, but report frequent app crashes and ui regressions following the latest update disrupt daily smart home management.

How are ratings & reviews evolving?

Jun 29: 1 reviews (1 positive · 0 neutral · 0 negative)Jul 6: 4 reviews (1 positive · 1 neutral · 2 negative)4Jul 13: 3 reviews (1 positive · 0 neutral · 2 negative)Jul 20: 2 reviews (1 positive · 0 neutral · 1 negative)Jul 27: 2 reviews (0 positive · 0 neutral · 2 negative)Aug 3: 1 reviews (0 positive · 0 neutral · 1 negative)Aug 10: 1 reviews (0 positive · 0 neutral · 1 negative)Aug 17: 4 reviews (1 positive · 0 neutral · 3 negative)Aug 24: 2 reviews (1 positive · 0 neutral · 1 negative)Jun 29Aug 24
Positive Neutral Negative
3.5

Weekly average review rating

Google Play
4.25 · 7k
App Store
4.43 · 518

What users say, by theme

What Users Love
  • The flow editor provides significant automation power for users who prefer complex, custom smart home logic
  • Integration with third-party AI and smart home services enables advanced automation capabilities for power users
What Frustrates Users
  • Frequent app crashes and UI regressions following the latest update disrupt daily smart home management
+ 2 more themes
What Users Want 1 request inside

50 of 50 recent reviews analyzed · high confidence · Frustrated overall

Read the full review analysis

Unlock 2 more frustration themes and 1 user request, each backed by review evidence.

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Competition

Competitive landscape for Homey — A better smart home

How's the House & Home market?

Homey holds a #17 Grossing rank in the House & Home category in Argentina. The platform's hybrid pricing model, which gates advanced insights behind a subscription while offering a one-time hardware purchase for local control, differentiates it from purely cloud-based subscription rivals.

Read the market outlook

The rivals identified

Home Assistant
Home Assistantactive nemesis

By Open Home Foundation (OHF)

Both platforms target smart home enthusiasts with multi-protocol hubs and complex automation engines, creating direct competition for users seeking local-first control over diverse hardware brands.

  • Home Assistant operates as a non-profit, open-source project, whereas Homey utilizes a freemium model with subscription-gated features.
  • Home Assistant connects over 1000 services, providing broader hardware-agnostic integration than Homey.
  • Home Assistant offers free local-first control without the subscription-gated backup features found in Homey.
Homey — A better smart home vs Home Assistant

Unlock the head-to-head verdict: where this rival wins, and where it loses.

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The Analyst's Read

Key takeaways for Homey — A better smart home

Where is it heading?

The smart home market is consolidating around stable, plug-and-play experiences, leaving Homey's maintenance-mode cadence and UI instability exposed. Unless the team pivots to resolve the dashboard and connectivity regressions, the platform will continue to lose its enthusiast base to more reliable, lower-friction competitors.

  • UI regressions in the latest release erode the daily active habit, which compounds the rating drag already visible on Android.
  • Connectivity issues and device discovery failures prevent reliable control, driving users to seek more stable, standard WiFi-supported alternatives.

The SWOT

Core Strengths
  • Multi-protocol hub support (Zigbee, Z-Wave) enables hardware-agnostic control
  • Homey Flow engine provides complex, non-code automation logic
Critical Frictions 2 weaknesses inside
Growth Levers
  • Localized pricing could capture users frustrated by cloud-dependent, subscription-heavy rivals
Market Threats 2 threats identified

Next best moves

1 Pivot · 1 Invest

Rebuild dashboard loading logic because crashes are the top-cited frustration theme → improve daily active habit

+ 1 more prioritized move

The counter-intuitive read

The shift toward cloud-gated features is a strategic…

Read the full take

Since the last report: Homey's competitive intelligence profile now includes specific regional grossing data and a more critical assessment of its cloud-gated feature strategy. The platform remains in a maintenance-mode cadence with no material changes to its core feature set or pricing structure.

Bottom line

Users report: Homey must prioritize stability over feature expansion to protect its core enthusiast base. Restoring local-first functionality for backups would address the sentiment drag, unlocking higher retention among power users who currently view the subscription shift as a deceptive practice.

Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.

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FAQ

Is Homey free to use?
Homey offers a free tier for up to 5 devices and unlimited Flows. Advanced features like Homey Insights and unlimited device support require a monthly subscription or the purchase of Homey Pro hardware.
Does Homey work without an internet connection?
Homey Pro supports local control, but many features and cloud-connected devices require an active internet connection. Recent user reviews note that some cloud-dependent features and backup services are gated behind a subscription.
How does Homey compare to standard smart home hubs?
Unlike many standard hubs that rely solely on WiFi, Homey supports multiple protocols including Zigbee, Z-Wave, and 433MHz, allowing for broader hardware compatibility across diverse brands.

Sources

  1. [1] Play Store listing, source

Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Homey — A better smart home, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

Homey's competitive intelligence profile now includes specific regional grossing data and a more critical assessment of its cloud-gated feature strategy. The platform remains in a maintenance-mode cadence with no material changes to its core feature set or pricing structure.

added

Regional Market Performance

added

Reliability Threat

shifted

Strategic Outlook

Cite this report

Marlvel.ai. “Homey — A better smart home Intelligence Report.” Updated Sep 3, 2026. https://marlvel.ai/apps/homey-a-better-smart-home-1

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