Horoscopes by Astrology.com
Horoscopes by Astrology.com is a divination app for iOS providing daily, weekly, and monthly horoscopes across 30+ categories.
The App DNA
What makes this app unique?
The app provides a habitual, low-friction check-in for users seeking daily spiritual guidance, displacing the need for manual web searches.
For Individuals interested in astrology, divination, and spiritual guidance ranging from beginners to professionals.
What does it look like?
Key features
Access to over 30 categories of daily, weekly, monthly, and yearly horoscopes including niche topics like Cat and Dog or AstroSlam.
Integration with the iOS Today pull-down screen for quick access to daily horoscopes.
Premium service offering real-time transit notifications, birth chart analysis, live Q&As, and personalized moon reports.
How much does it cost?
Freemium model uses a free-to-play content base to drive traffic, with advanced personalization and live services gated behind a subscription or per-transaction fee.
Velocity
Dormant developmentopaqueShow more...
Horoscopes by Astrology.com shows no development activity, with the last update occurring 2,573 days ago. The app has remained entirely stagnant for years, indicating it is no longer supported or maintained by the developer. There is no evidence of ongoing feature development, bug fixes, or live operations.
Who built it?
horoscope.com
4 apps tracked · Entertainment
Sun Signs: Horoscopes
Yes No Tarot - Instant Answer
Astrology PlusUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Horoscopes by Astrology.com
How's the Entertainment market?
Horoscopes by Astrology.com maintains a legacy presence in the Entertainment category, though its 2.875-star rating across 160 lifetime reviews reflects a lack of recent investment. The absence of updates for over 2,500 days signals a decline in competitive standing relative to active, AI-integrated rivals.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Horoscopes by Astrology.com
Where is it heading?
The astrology market is consolidating around apps that offer interactive, AI-driven spiritual guidance, leaving Horoscopes by Astrology.com exposed due to its lack of updates. Without a structural pivot to modern features, the app will continue to lose relevance to active competitors, resulting in a terminal decline in user acquisition.
- The seven-year development gap indicates a lack of active investment, which accelerates churn as users migrate to modern, AI-integrated alternatives.
- Stagnant feature sets fail to meet the rising user expectation for personalized, interactive divination, leading to a decline in long-term retention.
The SWOT
- Broad content library across 30+ categories sustains daily session frequency.
- iOS Today widget integration reduces friction for daily horoscope check-ins.
- AI-driven spiritual guidance features could modernize the stagnant content delivery loop.
- Live psychic consultation integration offers a high-ticket revenue stream currently under-leveraged.
Next best moves
Pivot to AI-driven spiritual guidance because the current static content loop is stagnant → increase time-in-app
The counter-intuitive read
The app's seven-year maintenance mode is not just a failure…
Read the full takeBottom line
Horoscopes by Astrology.com rests on a legacy brand, but the seven-year development silence makes the current position unsustainable against modern, interactive rivals. A pivot toward AI-driven spiritual guidance would unlock the engagement loops necessary to compete with current market entrants.
Unlock 2 critical frictions, 2 market threats and the analyst’s take.
Access the full report for freeFAQ
Is Horoscopes by Astrology.com suitable for beginners?
Does Horoscopes by Astrology.com offer personalized readings?
What are the limitations of the free version?
Are there modern alternatives to this app?
Sources
- [1] App Store
- [2] Developer website, source
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