Horse Monkey

Horse Monkey

By Wild Monkey Factory

Horse Monkey is an equestrian event management platform for athletes and organisers to book entries and track schedules on iOS and Android.

The App DNA

What makes this app unique?

It removes the need for manual paperwork and desktop-based entry for equestrian competitions by centralizing bookings and schedules in a mobile interface.

For Equestrian athletes managing competition schedules and event organisers seeking administrative tools.

What does it look like?

Key features

Event Search and Bookingstandard

Search for equestrian events using date and location filters, with direct entry and payment processing.

Athlete Profile Managementedge

Create and edit horse profiles and store booking history, schedules, and invoices in one location.

Organiser Management Toolsedge

Mobile-based event administration including booking checks, schedule updates, and client notifications.

How much does it cost?

freeFree athlete accountFree organiser account

The platform operates as a free tool, likely monetizing via transaction fees on event entries and B2B services for organizers.

Velocity

Dormant developmentnew contentsocial featuresShow more...

Horse Monkey has been inactive for 348 days, falling well outside the threshold for active development. The last release, which introduced event management and training tools, occurred nearly a year ago. There is no evidence of ongoing maintenance or live operations, and the development momentum is currently stalled.

See all version history

Who built it?

Wild Monkey Factory

1 app tracked · Sports

Explore the full publisher profile

User Sentiment

What do users think recently?

Fresh user feedback skews frustrated. Users appreciate the core concept of managing equestrian event entries provides a useful utility for horse show participants.

How are ratings & reviews evolving?

Google Play
0.00 · 0
App Store
0.00 · 0

What users say, by theme

What Users Love
  • The core concept of managing equestrian event entries provides a useful utility for horse show participants
What Frustrates Users
  • Frequent application crashes and login failures prevent users from accessing their show entries and account data
+ 2 more themes
What Users Want 2 requests inside

24 of 24 recent reviews analyzed · moderate confidence · Frustrated overall

Read the full review analysis

Unlock 2 more frustration themes and 2 user requests, each backed by review evidence.

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Competition

Competitive landscape for Horse Monkey

How's the Sports market?

Horse Monkey occupies a niche in the Sports category, though its 0-star rating across 24 reviews indicates severe friction. The 11-month update gap suggests a lack of competitive pressure on the current feature set.

The rivals identified

The Analyst's Read

Key takeaways for Horse Monkey

Where is it heading?

The equestrian event management space is shifting toward reliable, real-time digital tools, and Horse Monkey's current technical state leaves it exposed. Without a return to active development, the platform will likely lose its remaining user base to more stable competitors.

  • The 11-month update gap indicates a lack of active maintenance, which erodes trust for organisers relying on the platform for event administration.
  • Persistent login and update-loop errors prevent users from accessing their show entries, leading to immediate churn and negative sentiment.

The SWOT

Core Strengths
  • Integrated athlete-organiser data sync reduces administrative friction for recurring show participants
Critical Frictions 2 weaknesses inside
Growth Levers
  • Implementing a multi-entry basket facility would increase transaction volume per session
Market Threats 1 threat identified

Next best moves

1 Pivot

Audit login and update-loop logic because persistent access errors are the top complaint → stabilize the user base

The counter-intuitive read

The 11-month development silence is the platform's biggest risk…

Read the full take

Since the last report: The platform's development status remains stalled, with no new features or fixes implemented over the last 11 months. The primary shift is a change in the PM action item from 'Invest' to 'Pivot', signaling an urgent need to prioritize core stability over all other development.

Bottom line

The platform's utility is currently negated by critical access failures, and resolving these login and update-loop bugs is the only way to prevent total user churn. Addressing these stability issues would unlock the latent value of the booking features.

Unlock 2 critical frictions, 1 market threat and the analyst’s take.

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FAQ

Is Horse Monkey free to use?
Yes, Horse Monkey offers free accounts for both athletes and event organisers, with monetization likely occurring through transaction fees on event entries.
Can I use Horse Monkey to manage multiple event entries at once?
Currently, users report that the app lacks a basket or shopping cart facility, requiring individual entries for each event.
Why am I getting an update loop error?
Users report being locked out by update prompts that cannot be fulfilled because no update is available in the store, which is a known technical issue.

Sources

  1. [1] Developer website, source
  2. [2] App Store, source
  3. [3] Play Store, source

Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Horse Monkey, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The platform's development status remains stalled, with no new features or fixes implemented over the last 11 months. The primary shift is a change in the PM action item from 'Invest' to 'Pivot', signaling an urgent need to prioritize core stability over all other development.

shifted

PM Action Item Pivot

shifted

SWOT Analysis Refinement

Cite this report

Marlvel.ai. “Horse Monkey Intelligence Report.” Updated Sep 9, 2026. https://marlvel.ai/apps/horse-monkey

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