House of Color by Schwarzkopfv4.3.0

Released May 22, 2026Major

iOS Android

The latest major update failed to resolve core stability issues, specifically regarding the playback of tutorial videos. While the release introduced new messaging and notification features, these did not mitigate the negative sentiment driven by broken content access. The update is classified as negative due to the persistence of critical functional regressions.

What changed

RetentionAdded push notifications for professional hair color news and updates
New featureIntroduced in-app messaging for product info and educational content
PerformanceFixed minor bugs to improve stability and performance

Reception

35/ 100 impact scoreNegative

What worked

Retention
No evidence of improved user retention or engagement metrics following the addition of push notifications.

What didn't

Performance
backfired
Tutorial videos remain inaccessible post-update, contradicting the intent to improve stability.
New feature
no evidence
In-app messaging features failed to generate positive user feedback or offset the negative sentiment regarding broken video assets.

Marlvel takeaways

Prioritize a hotfix for video playback assets, as current reports indicate these remain inaccessible after the latest update.
Investigate the discrepancy between the intended performance improvements and the persistent stability complaints.
Monitor future rating volume to establish a baseline for the new messaging and notification features.

Original release notes

In this update, we have added new ways to keep your House of Color experience more connected and up to date:

- Added notifications to help you stay informed about relevant professional hair color news and updates.
- Introduced in-app messages to bring product information, educational content, and important updates directly into the app.
- Fixed minor bugs to improve stability and overall performance.

Thank you for using the House of Color app!