Hue, A Color Matching Game

Hue, A Color Matching Game

By Evan Langlais

Hue, A Color Matching Game is a single-finger color-matching puzzle game for casual mobile players.

The App DNA

What makes this app unique?

The game provides a brief, reflex-based challenge that generates ad revenue through frequent session resets.

For Casual mobile gamers looking for simple, reflex-based puzzle challenges.

What does it look like?

Key features

Color Matching Mechanicstandard

Adjusts background color to match a target shape using single-finger input; core loop drives session frequency to expand ad-inventory.

Dynamic Difficulty Scalingstandard

Increases game speed and complexity as the user progresses; retention mechanism increases session length.

Timed Game Overbasic

Terminates the session when the shape timer expires; creates natural break points for interstitial ad placement.

How much does it cost?

freeFree to play

The game is free to play with no visible IAP or subscription gates, relying on standard engagement metrics.

Velocity

Dormant developmentopaqueShow more...

The app has not received a single update in over seven years, indicating that development has ceased. With no new feature builds or maintenance patches since the initial release, the project is effectively abandoned. There is no evidence of ongoing support or operational activity.

See all version history

Who built it?

Evan Langlais

1 app tracked · Games

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User Sentiment

What do users think recently?

How are ratings & reviews evolving?

App Store
4.00 · 4

Not enough recent reviews to extract reliable themes yet.

Read the full review analysis

Competition

Competitive landscape for Hue, A Color Matching Game

How's the Games market?

Hue, A Color Matching Game currently holds a 4.0-star rating across a small sample of 4 total ratings, reflecting a lack of recent community engagement.

Read the market outlook

The rivals identified

Unlock the deeper market read.

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The Analyst's Read

Key takeaways for Hue, A Color Matching Game

Where is it heading?

Casual puzzle traffic is consolidating around fresh entrants that utilize live-ops to maintain engagement. Hue, A Color Matching Game remains exposed due to its static nature, and the lack of updates ensures it will continue to lose relevance in the current market.

  • The 2,700-day update gap confirms the game is in maintenance mode, which prevents it from retaining users against modern, content-rich puzzle rivals.

The SWOT

Core Strengths
  • Single-finger input lowers entry barriers
  • Timed sessions optimize interstitial ad frequency
Critical Frictions 2 weaknesses inside
Growth Levers
  • Modernizing the progression loop could improve retention
Market Threats 1 threat identified

Next best moves

1 Sunset

Sunset the title because the 2,700-day update gap indicates a lack of commercial viability → reallocate resources to active projects

The counter-intuitive read

The game's total lack of updates is its most defining feature…

Read the full take

Since the last report: The product remains in a terminal, static state with no development activity or market position shifts recorded since the previous report. The 2,700-day update gap persists, confirming the title is a legacy ad-monetization vehicle.

Bottom line

Hue, A Color Matching Game serves as a legacy ad-monetization vehicle that has reached a terminal state, as the lack of updates prevents it from competing with the current live-ops standard in casual gaming.

Unlock 2 critical frictions, 1 market threat and the analyst’s take.

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FAQ

Is Hue, A Color Matching Game still being updated?
No, the game has not received an update since its release in March 2019, indicating it is no longer under active development.
Does Hue, A Color Matching Game have a paid version?
No, the game is free to play and relies on interstitial ads for monetization rather than in-app purchases or subscriptions.
What are some alternatives to Hue, A Color Matching Game?
Users seeking reflex-based puzzle games should look for titles with active update cadences and live-ops features, as these offer more content and better long-term progression than static titles.

Sources

  1. [1] App Store, source

Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Hue, A Color Matching Game, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Hue, A Color Matching Game Intelligence Report.” Updated Aug 15, 2026. https://marlvel.ai/apps/hue-a-color-matching-game

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