hue. Paint by Number

hue. Paint by Number

By Sarah Khosravani

hue. is a private, ad-free, and offline-first paint-by-number app for iPhone and iPad.

The App DNA

What makes this app unique?

It removes the friction of accounts, subscriptions, and data tracking, serving users who want a simple, quiet creative session without the interruptions of ad-supported rivals.

For Users seeking a private, ad-free, and offline-only digital coloring experience on iPhone and iPad.

What does it look like?

Key features

Local Progress Trackingedge

Saves painting state and progress directly on the device without cloud sync, reinforcing the app's privacy-first positioning.

Curated Painting Librarystandard

Library of 41 paintings categorized by difficulty, serving as the core content loop.

Auto and Pick Coloring Modesstandard

Auto mode fills regions upon tapping, while Pick mode allows manual selection from the palette.

How much does it cost?

freeCompletely free, no in-app purchases or subscriptions

The app operates as a free, privacy-focused utility with no monetization mechanisms, ads, or data collection.

Velocity

Dormant developmentopaqueShow more...

The app has seen no development activity since its initial release 116 days ago. With only a single version shipped in the observed window, the development momentum is currently stagnant. There are no indications of ongoing maintenance or feature updates, suggesting the project is in a zombie state.

See all version history

Who built it?

Sarah Khosravani

6 apps tracked · Games

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User Sentiment

What do users think recently?

Fresh user feedback skews upset.

How are ratings & reviews evolving?

App Store
4.31 · 16

What users say, by theme

What Frustrates Users
  • Automated color filling prevents users from manually coloring, which ruins the intended relaxing creative experience

1 of 1 recent reviews analyzed · limited sample

Read the full review analysis

Competition

Competitive landscape for hue. Paint by Number

How's the Games market?

hue. occupies a niche, ad-free position in the Games category, relying on a zero-monetization model to differentiate from subscription-heavy rivals. With only 16 total ratings across platforms, the app lacks the scale to compete with category leaders, signaling a focus on utility over mass-market discovery.

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The rivals identified

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The Analyst's Read

Key takeaways for hue. Paint by Number

Where is it heading?

The digital coloring category is increasingly dominated by subscription-gated, high-frequency update models that prioritize monetization over simplicity. hue. remains exposed due to its lack of development cadence, which prevents the team from responding to user feedback and risks total abandonment by the user base.

  • The 116-day development silence suggests the app is in maintenance mode, which prevents the team from addressing the manual-coloring friction driving user churn.

The SWOT

Core Strengths
  • Local-only progress tracking eliminates account friction
Critical Frictions 1 weakness inside
Growth Levers
  • Adding a manual-only toggle would resolve primary user complaints
Market Threats 1 threat identified

Next best moves

1 Pivot

Ship a manual-only coloring toggle because user complaints flag forced automation as a primary frustration → improve retention

The counter-intuitive read

The app's lack of monetization is not a weakness…

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Bottom line

The forced-automation mechanic invalidates the app's relaxing creative promise, and the current development silence leaves this friction unaddressed. Adding a manual-only toggle would unlock the creative control users expect, turning a churn-inducing flaw into a core feature.

Unlock 1 critical friction, 1 market threat and the analyst’s take.

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FAQ

Is hue. completely free to use?
Yes, hue. is entirely free, with no in-app purchases, subscriptions, or advertisements.
Does hue. require an internet connection?
No, hue. is designed for offline use, and all painting progress is saved locally on your device.
Can I color the paintings manually?
Currently, the app forces automatic area filling upon tapping, which has been a point of frustration for users seeking a manual coloring experience.

Sources

  1. [1] App Store

Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by hue. Paint by Number, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “hue. Paint by Number Intelligence Report.” Updated Sep 29, 2026. https://marlvel.ai/apps/hue-paint-by-number

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