Report updated Apr 17, 2026
I Love Hue Too
For casual puzzle gamers, artists, and individuals seeking a meditative or therapeutic experience to improve color perception.
I Love Hue Too is a well-regarded games app that is free with in-app purchases. With a 4.9/5 rating from 118.2K reviews, it maintains solid user satisfaction. Users particularly appreciate relaxing and therapeutic experience, though ad integration and paid version issues remains a common concern.
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Over thirty unique geometric patterns that increase the complexity of color-based challenges.
A fortune-telling system that provides daily challenges to test player skills.
Arrange colored mosaic tiles to create perfectly ordered spectrums based on logic and perception.
How much does it cost?
- Free to play with ad-supported content
- In-app purchase available to remove ads
The app relies on a low-friction entry model but is currently suffering from technical debt where the 'Remove Ads' IAP fails to trigger correctly, leading to significant user frustration.
Who Built It?
Zut Games
Crafting meditative, color-focused puzzle experiences for casual gamers seeking tranquility and visual stimulation.
Portfolio
6
Apps
What other apps does Zut Games make?
Explore the full Zut Games report
Portfolio breakdown, audience, momentum, and every app published by Zut Games.
What do users think recently?
High confidence · Latest 100 of 118.1K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate relaxing and therapeutic experience and engaging gameplay and design, but report ad integration and paid version issues and repetitive content.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for I Love Hue Too?
How's The Games Market?
How does it evolve in the Games market?
Rank progression
30 active rankings tracked — 30-day window
The rivals identified
The outtake for I Love Hue Too
Strengths to defend, gaps to attack
Core Strengths
- High rating volume (118k+) and average (4.8+)
- Massive content library of 1900+ puzzles
- Unique 'psychedelic' and 'mystical' aesthetic identity
- Strong emotional/therapeutic user connection
Critical Frictions
- Broken 'Remove Ads' IAP fulfillment
- Lack of social or multiplayer functionality
- Missing accessibility features like zoom/pan
- Repetitive gameplay loop in late-stage progression
Growth Levers
- Implement a Level Editor to leverage community content (like Kami 2)
- Add multiplayer/social challenges to drive DAU (like Blendoku 2)
- Expand into 'cozy' tactile themes to compete with Stitch.
Market Threats
- Declining sentiment trend due to monetization bugs
- Competitors like Blendoku 2 offering better utility for professionals
- Emerging 'cozy' games capturing the relaxation market share
What are the next best moves?
Fix 'Remove Ads' IAP persistence bug
This is the #1 complaint theme and a direct threat to revenue and the 4.8+ star rating.
Introduce Zoom and Pan functionality
This is a specific feature win for nemesis Blendoku 2 that improves accessibility for the target audience.
Develop a Community Level Editor
Addresses the 'repetitive content' complaint from power users (2000+ levels) and matches the feature set of contender Kami 2.
Feature Gaps vs Competitors
- Multiplayer 'Turn-based' mode (available in Blendoku 2)
- Zoom and pan features for accessibility (available in Blendoku 2)
- Level editor for community content (available in Kami 2)
- Educational color theory progression (available in Blendoku 2)
Key Takeaways
I Love Hue Too is a category leader in aesthetic puzzle design, but it is currently vulnerable due to technical debt in its monetization layer. If I were the PM, I would prioritize fixing the ad-removal bug immediately to halt the declining sentiment trend, then introduce accessibility features (zoom/pan) to close the gap with Blendoku 2.
Where Is It Heading?
Declining
Frustrated user base reporting 'Remove Ads' IAP failure even after Jan 2026 patch.
Long-term players (2000+ levels) reporting repetitive content, signaling a need for new mechanics.
Recent v2.0.3 update focused solely on bug fixes, indicating no recent feature expansion.