ICE ('In Case of EMERGENCY')
ICE ('In Case of EMERGENCY') is a digital medical information repository for iOS users designed to store emergency contacts, medications, and immunization records.
The App DNA
What makes this app unique?
The app serves as a portable, offline-accessible reference for first responders, though its current technical state fails to provide the reliability required for emergency use.
For Individuals seeking a digital repository for personal medical information to assist first responders during emergencies.
What does it look like?
Key features
Centralized storage for medical contacts, insurance details, and conditions.
Digital log of vaccination history for school or daycare requirements.
How much does it cost?
The app is listed as free with no active monetization or subscription gates.
Velocity
Dormant developmentopaqueShow more...
ICE ('In Case of EMERGENCY') has reached a zombie state, with no updates or feature releases in 1,978 days. The development momentum is non-existent, as the only recorded activity in the provided history was a minor compatibility update for a previous iOS version. There is no evidence of ongoing support or maintenance for the platform.
Who built it?
iHealth Ventures
3 apps tracked · Health & Fitness
Clinical Research Trials
Doctors Appointment Reminder LUser Sentiment
What do users think recently?
Review voice lately leans upset.
How are ratings & reviews evolving?
What users say, by theme
- Frequent application freezes and crashes prevent users from entering or managing their medical information
16 of 16 recent reviews analyzed · moderate confidence · Upset overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for ICE ('In Case of EMERGENCY')
How's the Health & Fitness market?
ICE ('In Case of EMERGENCY') maintains a 1-star rating across a small sample of recent reviews. The lack of updates since 2021 positions it as a legacy utility that no longer competes with native OS health features.
The rivals identified
The Analyst's Read
Key takeaways for ICE ('In Case of EMERGENCY')
Where is it heading?
The market for standalone medical-ID apps has shifted toward native OS integration, leaving ICE ('In Case of EMERGENCY') without a viable path forward. The lack of updates over the last five years confirms the app is no longer a strategic priority, and it will likely continue to lose relevance as users migrate to more reliable, system-integrated alternatives.
- The five-year development gap indicates the app is in maintenance mode, leading to inevitable obsolescence as iOS requirements evolve.
- Persistent data loss reports indicate the app fails its core value proposition, which will continue to drive negative sentiment and churn.
The SWOT
- Centralized medical data repository for first responders
- Modernize data entry with native iOS health integration
Next best moves
Sunset the application because technical debt and data loss prevent it from serving its core emergency function → eliminate brand risk
The counter-intuitive read
The app's primary threat is not a competitor…
Read the full takeBottom line
ICE ('In Case of EMERGENCY') is a legacy utility that fails to provide the reliability required for its core medical-ID function. Sunsetting the app would prevent further user frustration and mitigate the risk of providing unreliable emergency data.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeSources
- [1] App Store
- [2] Developer website, source
Report last updated