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ICE : Personal safety app

ICE : Personal safety app

By Balpreet Patil

ICE : Personal safety app is a free utility for iOS that provides emergency location sharing, medical data display, and self-defense education.

The App DNA

What makes this app unique?

The app serves users needing a static, offline-accessible repository for critical health information and emergency contact routing.

For Individuals prioritizing emergency preparedness, specifically those seeking offline-accessible medical data and basic location-sharing tools.

What does it look like?

Key features

Lock Screen Medical Dataedge

Displays blood type, allergies, and medication on the lock screen for first responders.

Real-time Location Sharingstandard

Broadcasts GPS coordinates to trusted contacts via app or web browser.

Emergency Navigationstandard

Provides routing to nearby hospitals and police stations.

How much does it cost?

freeFree

The app is distributed as a free utility with no visible in-app purchases or subscription tiers.

Velocity

Dormant developmentShow more...

The app has been inactive for 2,745 days, indicating a complete cessation of development. There have been no feature updates, bug fixes, or maintenance patches in the observed window. The project shows no signs of active support or ongoing operational engagement.

See all version history

Who built it?

Balpreet Patil

4 apps tracked · Utilities

Isthiri BasketIsthiri BasketCreative Ideas -DIY & CraftCreative Ideas -DIY & CraftAlways Positive - Daily QuotesAlways Positive - Daily Quotes
Explore the full publisher profile

User Sentiment

What do users think recently?

How are ratings & reviews evolving?

App Store
0.00 · 0

Not enough recent reviews to extract reliable themes yet.

Read the full review analysis

Competition

Competitive landscape for ICE : Personal safety app

How's the Utilities market?

ICE : Personal safety app operates as a legacy utility in the personal safety category, with no store activity since April 2019. The lack of updates over 2,746 days positions it as a non-viable option compared to actively maintained safety tools.

The rivals identified

The Analyst's Read

Key takeaways for ICE : Personal safety app

Where is it heading?

The personal safety market has shifted toward subscription-based, cloud-integrated services, leaving ICE : Personal safety app behind. Continued inactivity ensures the app will eventually cease to function on current hardware, necessitating a formal sunset to protect the developer's reputation.

  • The 2,746-day update gap indicates the app is abandoned, which guarantees failure as OS requirements continue to evolve.

The SWOT

Core Strengths
  • Lock-screen medical data access provides immediate utility to first responders.
Critical Frictions 1 weakness inside
Growth Levers
  • Rebuilding for modern OS standards could capture users seeking simple, non-subscription safety tools.
Market Threats 1 threat identified

Next best moves

1 Sunset

Sunset the app because it has been dormant for over seven years → eliminate brand risk.

The counter-intuitive read

Users report: The app's greatest value is its static nature…

Read the full take

Bottom line

ICE : Personal safety app is a legacy product that no longer meets modern safety standards due to seven years of inactivity. Sunsetting the app prevents potential liability for users who might rely on broken emergency features.

Unlock 1 critical friction, 1 market threat and the analyst’s take.

Access the full report for free

Sources

  1. [1] App Store

Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by ICE : Personal safety app, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “ICE : Personal safety app Intelligence Report.” Updated Oct 12, 2026. https://marlvel.ai/apps/ice-personal-safety-app

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