identity

identity

By IDnow

Identity is a remote verification tool for users to complete compliance checks via video chat or biometric scans on iOS.

The App DNA

What makes this app unique?

It removes the time-intensive friction of in-person document verification for users onboarding into regulated financial or telecommunications services.

For Enterprises in regulated sectors like banking, telecommunications, and gaming that require secure, compliant user onboarding.

What does it look like?

Key features

VideoIdentedge

Remote identity verification via live video chat with a certified staff member.

AutoIdentedge

Automated identity verification using AI and biometric checks.

Qualified Electronic Signatures (QES)edge

Legally binding digital signatures meeting EU eIDAS standards.

How much does it cost?

freeFree app for end-users

Identity functions as a free client-side interface for IDnow's B2B platform, which monetizes through enterprise service contracts.

Velocity

Dormant developmentopaqueShow more...

Identity has entered a zombie state, with no updates or feature releases recorded in over a year. The last release occurred 412 days ago and consisted only of minor bug fixes. There is no evidence of ongoing development or operational support for the platform.

See all version history

Who built it?

IDnow

6 apps tracked · Utilities

IDnow Online IdentIDnow Online IdentIDnow Online-IdentIDnow Online-IdentIDnow VerifyIDnow VerifyIDnow AutoIdentIDnow AutoIdentidentity onlineidentity online
Explore the full publisher profile

User Sentiment

What do users think recently?

Review voice lately leans thrilled. Users appreciate the identification process provides a fast and efficient experience for users completing identity verification requirements and support staff demonstrate patience and helpfulness when assisting users through the verification steps in english.

How are ratings & reviews evolving?

App Store
4.56 · 81

What users say, by theme

What Users Love
  • The identification process provides a fast and efficient experience for users completing identity verification requirements
  • Support staff demonstrate patience and helpfulness when assisting users through the verification steps in English
What Frustrates Users
  • Camera autofocus failure during document scanning prevents users from completing the required identity verification process
+ 1 more theme

23 of 23 recent reviews analyzed · moderate confidence · Thrilled overall

Read the full review analysis

Unlock 1 more frustration theme, each backed by review evidence.

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Competition

Competitive landscape for identity

How's the Utilities market?

Identity maintains a 4.56 rating across 81 total ratings, reflecting a stable user base despite the lack of recent updates. The app's position is defined by its role as a free gateway to IDnow's B2B enterprise services rather than as a standalone consumer product.

The rivals identified

The Analyst's Read

Key takeaways for identity

Where is it heading?

The market for identity verification is shifting toward fully automated, AI-driven onboarding to reduce enterprise costs. Identity's reliance on human-staffed VideoIdent, combined with a stalled release cadence, leaves it exposed to rivals that offer more reliable, automated experiences.

  • The 13-month development silence suggests a shift toward maintenance-only mode, which leaves the app vulnerable to technical regressions.
  • The core VideoIdent and AutoIdent features remain compliant with EU eIDAS standards, sustaining the app's utility for enterprise partners.

The SWOT

Core Strengths
  • Certified VideoIdent process meets strict EU eIDAS and German privacy regulations
  • Qualified Electronic Signatures provide a legally binding digital verification layer
Critical Frictions 3 weaknesses inside
Growth Levers
  • Automated biometric AutoIdent checks could reduce human-staffing costs for enterprise clients
Market Threats 1 threat identified

Next best moves

1 Invest · 1 Maintain

Audit camera autofocus logic because users report scanning failures → reduce verification drop-off

+ 1 more prioritized move

The counter-intuitive read

The lack of updates is not just a neglect of the product…

Read the full take

Since the last report: The app's competitive position has shifted toward a clearer definition as a B2B enterprise gateway, while the lack of development cadence is now formally categorized as a technical weakness.

Bottom line

Identity's value rests on its regulatory compliance, but the lack of technical maintenance threatens its utility. Addressing the camera autofocus failure would unlock higher completion rates for the core verification flow, which is the primary driver of enterprise value.

Unlock 3 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.

Access the full report for free

FAQ

Is Identity free to use?
Yes, Identity is a free app for end-users. It serves as a client-side interface for IDnow's enterprise identity verification services.
Does Identity work for non-German speakers?
The app supports English, but users report difficulty reaching English-speaking support staff during the verification process.
What should I do if the camera won't scan my ID?
Users report that camera autofocus failures can prevent document scanning. Ensure you are in a well-lit area, but if the issue persists, the app may be unable to complete the verification.

Sources

  1. [1] App Store listing, source

Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by identity, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The app's competitive position has shifted toward a clearer definition as a B2B enterprise gateway, while the lack of development cadence is now formally categorized as a technical weakness.

shifted

B2B Gateway Positioning

added

Development Silence as Weakness

Cite this report

Marlvel.ai. “identity Intelligence Report.” Updated Aug 17, 2026. https://marlvel.ai/apps/identity

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