IDK? Decision Maker is a productivity tool for iOS that uses animated smileys to help users weigh pros and cons for daily decisions.
The App DNA
What makes this app unique?
The app removes the cognitive friction of manual list-making by providing a graphical, sentiment-based interface for comparing conflicting choices.
For Individuals seeking structured, visual tools to assist with daily decision-making and productivity.
What does it look like?
Key features
Visual scale using animated smileys to weight positive and negative sentiment for decision points.
Interface for adding, editing, and prioritizing pros and cons for specific dilemmas.
Export of questions and results to social media platforms with square-formatted layouts.
How much does it cost?
The app operates as a free utility with no visible subscription or IAP gates in the current version.
Velocity
Dormant developmentsocial featuresShow more...
IDK? Decision Maker has been inactive for 1,674 days, indicating a complete cessation of development. The app has not received any updates or feature additions in over four years. Given the lack of recent activity, the project appears to be in a zombie state with no current development momentum.
Who built it?
Vlad Paraschiv
4 apps tracked · Productivity
Cooking History – Learn Daily
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Zen World Time ConverterUser Sentiment
What do users think recently?
Recent user voice shows a thrilled sentiment. Users appreciate weighted pros and cons scoring helps users untangle complex decisions by assigning importance to individual factors and minimalist design and cute animations create a fun and approachable interface for stressful decision tasks.
How are ratings & reviews evolving?
What users say, by theme
- Weighted pros and cons scoring helps users untangle complex decisions by assigning importance to individual factors
- Minimalist design and cute animations create a fun and approachable interface for stressful decision tasks
- The app provides a clear and organized structure that effectively replaces pen and paper methods
- Lack of a dark mode option causes visual discomfort for users during late night decision sessions
49 of 49 recent reviews analyzed · high confidence · Thrilled overall
Read the full review analysisUnlock 2 more frustration themes and 3 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for IDK? Decision Maker
How's the Productivity market?
IDK? Decision Maker holds a 4.78-star rating across 313 total ratings, reflecting strong initial user satisfaction. The lack of updates for over 1,600 days positions the app as a legacy utility rather than an active competitor in the productivity space.
The rivals identified
The Analyst's Read
Key takeaways for IDK? Decision Maker
Where is it heading?
The productivity category is shifting toward collaborative, cross-platform tools that support real-time sharing. IDK? Decision Maker remains a static, solo-use utility, which limits its growth potential and leaves it exposed to more dynamic entrants.
- The 1,674-day update gap indicates the app is in maintenance mode, which will inevitably lead to churn as users seek modern alternatives.
The SWOT
- Smiley Meter visual scale assigns emotional weight to decision points
- Minimalist interface reduces cognitive load during high-stress decision tasks
- Collaborative list editing would unlock shared-decision utility for couples or teams
- Anonymous community polling feature could increase daily active usage
Next best moves
Ship delete confirmation pop-up because users report accidental data loss → reduce negative sentiment
The counter-intuitive read
The app's lack of updates is its primary retention risk…
Read the full takeSince the last report: The product remains in a stagnant state, with no functional updates or feature additions. The primary shift is a change in the outlook trend from stable to declining, reflecting the increased risk of user abandonment due to the extended development dormancy.
Bottom line
IDK? Decision Maker provides a unique emotional weighting mechanism that retains a high rating, but the four-year update gap makes it vulnerable to modern, active competitors. Addressing basic UX friction like delete confirmation would stabilize the current user base.
Unlock 3 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is IDK? Decision Maker free to use?
Does IDK? Decision Maker support dark mode?
Can I share my decision lists with friends?
Sources
- [1] App Store, source
Report last updated