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Idle University vs its rivals

Side-by-side comparison against Idle University's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Idle University
This App
Idle Airport Empire
Peer
My Perfect Burger Shop
Peer
Frogs Kitchen
Peer
Beach Club!
Peer
Idle Grocery Empire
New Kid
Core Identity
DeveloperToe Bean GamesElixir Gamelabs LLCHOLA GAMEOUTLOU:D GAMESRike GamesStormBringer Studios
CategoryGamesCasualSimulationSimulationGamesGames
PlatformAndroid, iOSAndroidAndroid, iOSAndroid, iOSiOSiOS, Android
Store Metrics
Rating4.0 / 52.3 / 53.0 / 54.8 / 54.3 / 50.0 / 5
Ratings Count31992157830
PriceFreeFreeFreeFreeFreeFree
Release DateAug 25, 2022Jan 13, 2025Apr 4, 2013Jun 27, 2024Feb 8, 2022Sep 24, 2025
Last UpdatedFeb 8, 2026Apr 22, 2026Mar 16, 2016May 5, 2026Jan 20, 2024Oct 22, 2025
Sentiment & Reviews
Sentiment------
Score------
Praises------
Complaints------
Requests------
Strategic Intel
Strengths
  • Relationship system creates character-driven retention
  • Headmaster perk system provides unique campus-wide progression levers
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  • Relatable retail theme lowers entry barriers for casual players.
  • Marketing strategy research provides a distinct progression path.
Weaknesses
  • 0.2 rating gap between iOS and Android platforms
  • Lack of automated progression mechanics compared to market peers
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  • Lack of dynamic, time-sensitive events limits long-term retention.
  • Absence of social features reduces organic discovery.
Pricingfreemiumfreemiumfreemiumfreemiumfreemiumfreemium
MomentumMaintenance-IntenseIntense-Zombie
Update Cadence5 versions, 1 majors/6mo, ~40d avg-5 versions5 versions-2 versions, 2 majors/6mo, ~8d avg

Compare Idle University head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Idle University, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Data licensed under CC-BY-NC 4.0