Report updated May 21, 2026
אקסטרה פיצה
For local customers seeking a direct, digital method to order pizza and manage delivery preferences.
אקסטרה פיצה is an established food & drink app that is completely free.
What is אקסטרה פיצה?
Extra Pizza is a food ordering application for iOS that allows customers to browse menus, manage carts, and track order history for a specific restaurant brand.
Users hire this app to bypass third-party delivery fees and maintain a direct relationship with their preferred local restaurant, ensuring order accuracy through custom notes.
Current Momentum
v1.0 · 4mo ago
Zombie- Last major update January 2026.
- Maintains standard ordering feature set.
Active Nemesis
Uber Eats: Food & Groceries
By Uber Technologies
Other Rivals
7-Day Rank Pulse 🇺🇸
Food & DrinkNo ranking data
Rating Pulse 🇺🇸
Gathering signals...
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Menu selection and cart management with custom product notes and delivery preferences
Personalized account view storing past orders, delivery addresses, and payment methods
Alert system for promotional offers and discounts
Quick-add functionality for preferred menu items to the shopping cart
How much does it cost?
- Free application for ordering food
The app functions as a direct sales channel for the restaurant, monetizing through food orders rather than in-app subscriptions or ads.
Who Built It?
My Shop Technologies
Providing local businesses with white-label mobile ordering solutions. Enabling restaurants and shops to digitize their menus and manage customer orders.
Portfolio
13
Apps
What other apps does My Shop Technologies make?
פיצה סופרנו
פיצה טורינו
השניצליה כמיסה
שווארמה בעיר
סודו טוסט-sodo toast
שוק רוטשילד נס ציונה
Explore the full My Shop Technologies report
Portfolio breakdown, audience, momentum, and every app published by My Shop Technologies.
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for אקסטרה פיצה?
Where is it available?
Localized markets (1)
How's The Food & Drink Market?
Market outlook for this category
Available very soon
Which niche is אקסטרה פיצה in?
to order pizza and manage food delivery
Explore the full Pizza Delivery Marketplaces niche
Every app in this space (259 tracked), the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
Uber Eats dominates the food delivery market by providing a massive multi-category marketplace that directly competes with the convenience and ordering utility of the Extra Pizza app.
Differentiators
- Massive network effect through integrated ride-sharing and food delivery user base across global markets
- Advanced real-time logistics tracking provides superior transparency compared to standard restaurant-specific ordering apps
- Subscription-based loyalty model via Uber One creates high switching costs for frequent delivery users
Head to head
The target should focus on hyper-local loyalty and exclusive in-app offers to bypass the high-fee, impersonal nature of the Uber Eats marketplace.
Contenders(4)
ChowNow competes by offering a commission-free ordering platform that empowers local restaurants to maintain their own digital storefronts.
Differentiators
- Provides 24/7 human support for restaurant partners, reducing the operational burden on the business owner
- Focuses on commission-free transactions, allowing restaurants to maintain higher margins than on aggregator platforms
Caviar targets the premium segment of the food delivery market, competing for the same customer base looking for high-quality dining experiences.
Differentiators
- Curated selection of exclusive restaurant partnerships that are not available on mass-market delivery platforms
- Deep integration with DashPass provides a seamless cross-platform experience for high-frequency delivery customers
Woso provides a generic mobile ordering framework that mirrors the core functionality of the Extra Pizza application.
Differentiators
- Offers a standardized mobile ordering interface that lacks the brand-specific customization found in bespoke apps
- Minimalist feature set focuses strictly on transaction processing rather than deep customer engagement or loyalty
Pressto! is a direct competitor in the branded mobile ordering space, specifically targeting the restaurant-to-consumer digital relationship.
Differentiators
- Advanced AI-driven CRM integration allows for highly personalized marketing campaigns based on order history
- Native POS integration ensures that menu updates and inventory levels are synchronized in real-time
Same space(3)
This app serves as a peer in the restaurant-specific ordering category, focusing on a single-brand digital experience.
Differentiators
- Simple, focused loyalty rewards system designed to drive repeat visits for a specific niche cuisine
- Basic transaction history tracking provides users with a quick reference for their past dining preferences
While functional, this app shares the 'Food & Drink' category space by providing utility tools for food preparation and management.
Differentiators
- Specialized density-aware conversion algorithms provide higher accuracy for professional cooking than standard kitchen calculators
- Robust offline functionality ensures utility in kitchen environments where connectivity might be intermittent
This app occupies the food management space, focusing on safety and inventory tracking rather than direct ordering.
Differentiators
- Safety guidance database provides actionable health information that adds value beyond simple food ordering
- Local data processing ensures user privacy by keeping food consumption habits entirely on-device
Compare אקסטרה פיצה against every rival
All rivals in one side-by-side table: identity, store metrics, ratings & sentiment, and strategic intel, plus a head-to-head page for each.
The outtake for אקסטרה פיצה
Strengths to defend, gaps to attack
Core Strengths
- Direct brand connection enables personalized loyalty programs without third-party commission fees
- Simplified menu management allows for direct kitchen communication on custom notes
Critical Frictions
- No loyalty reward system to incentivize repeat visits
- Manual push notification management lacks automated, behavior-based triggers
Growth Levers
- Integration of a simple, points-based loyalty program to increase order frequency
- Implementation of wearable-ready order tracking
Market Threats
- Third-party delivery aggregators siphoning discovery traffic
- New entrants like Annie's Pizzeria offering one-tap reordering that reduces checkout friction
What are the next best moves?
Ship a points-based loyalty program because the current app lacks repeat-visit incentives → increase order frequency
Competitors like Blue Nile Injera use loyalty systems to drive repeat visits, which is currently missing here.
Trade-off: Pause the UI redesign of the menu page — loyalty mechanics have a higher impact on LTV.
Implement one-tap reordering because competitors like Annie's Pizzeria use it to reduce checkout friction → improve conversion
New entrants are using one-tap features to capture casual users who value speed over brand loyalty.
Trade-off: Delay the integration of social media sharing buttons — reordering is a higher-intent conversion lever.
A counter-intuitive read
The lack of third-party delivery integration is a strength, not a weakness, as it forces a direct brand relationship that aggregators like Uber Eats actively commoditize.
Feature Gaps vs Competitors
- AI-driven CRM integration (available in Pressto!)
- One-tap reordering (available in Annie's Pizzeria MA)
- Native POS synchronization (available in Pressto!)
Key Takeaways
Extra Pizza secures direct sales but lacks the retention mechanics to compete with aggregator convenience, so the PM should prioritize a loyalty program to lock in the existing customer base.
Where Is It Heading?
Stable
The food ordering market is consolidating around platforms that offer both discovery and logistics, leaving single-brand apps like Extra Pizza increasingly isolated. To survive, the app must transition from a simple transaction tool to a loyalty-driven hub, or it will continue to lose share to aggregators that offer a more comprehensive user experience.
The latest release focuses on stability, indicating the app is in a maintenance phase rather than an aggressive growth cycle.
Aggregator market share expansion continues to pull casual users away from single-brand apps, increasing the churn risk for Extra Pizza.