Report updated May 21, 2026
פאסרו
For local customers looking to order food from the merchant with saved preferences and delivery options.
פאסרו is an established food & drink app that is completely free.
What is פאסרו?
Passero is a food ordering application for local restaurants, providing digital menus, cart management, and order history on iOS and Android.
Users hire Passero to bypass third-party delivery commissions and maintain a direct relationship with their preferred local merchant.
Current Momentum
v1.0 · 4mo ago
Maintenance- Ships maintenance updates for platform stability.
- Last major release January 2026.
Active Nemesis
Uber Eats: Food & Groceries
By Uber Technologies
Other Rivals
7-Day Rank Pulse 🇺🇸
Food & DrinkNo ranking data
Rating Pulse 🇺🇸
Gathering signals...
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Customizable cart with item notes and delivery preference selection
Alerts for deals and discounts sent directly to user devices
Storage of order history, saved addresses, and payment methods
Quick-add functionality for preferred menu items
How much does it cost?
- Free application for ordering food
The app functions as a direct-to-consumer ordering channel for the merchant, with no IAP or subscription model identified.
Who Built It?
My Shop Technologies
Providing local businesses with white-label mobile ordering solutions. Enabling restaurants and shops to digitize their menus and manage customer orders.
Portfolio
13
Apps
What other apps does My Shop Technologies make?
פיצה סופרנו
פיצה טורינו
השניצליה כמיסה
שווארמה בעיר
סודו טוסט-sodo toast
שוק רוטשילד נס ציונה
Explore the full My Shop Technologies report
Portfolio breakdown, audience, momentum, and every app published by My Shop Technologies.
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for פאסרו?
Where is it available?
Localized markets (1)
How's The Food & Drink Market?
Market outlook for this category
Available very soon
Which niche is פאסרו in?
to order food for delivery or pickup
Explore the full Grill and Burger Eateries niche
Every app in this space (627 tracked), the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
Uber Eats represents the primary market standard for food delivery, competing directly for the same user base seeking convenience, real-time tracking, and multi-category ordering.
Differentiators
- Massive network effect through integrated Uber One subscription benefits across ride-sharing and food delivery services
- Advanced real-time logistics tracking provides superior transparency compared to standard local restaurant ordering apps
- Multi-category marketplace allows users to bundle grocery and convenience store items with their restaurant orders
Head to head
The target should focus on hyper-local loyalty and personalized service to differentiate from the commoditized, high-fee experience of the aggregator.
Contenders(4)
Caviar competes by targeting the premium segment of the food delivery market, overlapping with the target's goal of providing a high-quality digital ordering experience.
Differentiators
- Curated restaurant partnerships focus on high-end dining options rather than the mass-market fast food approach
- Deep integration with DashPass provides a recurring revenue model that incentivizes frequent, repeat ordering behavior
ChowNow directly challenges the target's value proposition by offering commission-free ordering tools specifically designed for local restaurants.
Differentiators
- Commission-free ordering model significantly improves restaurant margins compared to traditional third-party delivery platforms
- Dedicated 24/7 human support team provides a safety net for order issues that automated apps lack
Woso is a direct functional competitor in the mobile ordering space, providing similar core features like in-app payments and status notifications.
Differentiators
- Simplified mobile-first ordering flow reduces friction for users who prefer quick, no-nonsense checkout experiences
- Lightweight architecture allows for faster deployment and updates compared to more complex, feature-heavy ordering platforms
Pressto! competes by offering a white-label style branded ordering solution that mirrors the target's focus on proprietary restaurant apps.
Differentiators
- Advanced AI-driven loyalty and CRM integration allows for highly targeted marketing campaigns based on user history
- Native POS integration ensures seamless operational synchronization between the app and the physical restaurant kitchen
Same space(3)
This app serves a similar niche of restaurant-specific digital ordering, focusing on loyalty and transaction history for a single brand.
Differentiators
- Hyper-focused loyalty rewards program tailored specifically to the unique menu items of the restaurant
- Simplified transaction history tracking helps repeat customers manage their favorite orders with minimal effort
While utility-focused, this app occupies the same 'Food & Drink' digital ecosystem by assisting users with kitchen-related tasks.
Differentiators
- Density-aware conversion logic provides higher accuracy for professional chefs compared to standard volume-based converters
- Offline functionality ensures the tool remains useful in kitchen environments with poor cellular or Wi-Fi connectivity
This app addresses food safety and management, sharing the same category and user interest in food quality and handling.
Differentiators
- Local data processing ensures user privacy by keeping sensitive food inventory information on the device
- Safety guidance database provides actionable health insights that add value beyond simple food tracking
Compare פאסרו against every rival
All rivals in one side-by-side table: identity, store metrics, ratings & sentiment, and strategic intel, plus a head-to-head page for each.
The outtake for פאסרו
Strengths to defend, gaps to attack
Core Strengths
- Direct brand relationship allows for personalized loyalty programs without aggregator fees
Critical Frictions
- No real-time logistics tracking creates a transparency gap vs aggregators
- Maintenance-mode update cadence fails to drive new user habit loops
Growth Levers
- Integration of third-party delivery fleets to solve the logistics gap
Market Threats
- Uber Eats logistics infrastructure and driver density erode local app retention
What are the next best moves?
Integrate third-party delivery fleet APIs because logistics transparency is the top competitive gap → increase order conversion
Competitor analysis shows Uber Eats wins on logistics transparency and reliability.
Trade-off: Deprioritize the loyalty program overhaul — logistics parity is a prerequisite for retention.
A counter-intuitive read
The lack of third-party delivery integration is not a cost-saving feature but a terminal liability, as modern food-ordering habits are built on the expectation of real-time logistics tracking.
Feature Gaps vs Competitors
- Real-time delivery tracking (available in Uber Eats but absent here)
- Third-party delivery fleet integration (available in Honest Johns Pizzeria but absent here)
Key Takeaways
Passero saves merchants commission fees but lacks the logistics transparency users expect, so the PM must prioritize third-party fleet integration to prevent churn to aggregators.
Where Is It Heading?
Stable
The food ordering market is consolidating around platforms that offer both restaurant-specific loyalty and multi-category logistics. Passero remains exposed to aggregator disruption until it bridges the logistics transparency gap, so the PM must pivot from maintenance to fleet integration to remain relevant.
Recent updates focus on stability rather than feature expansion, signaling a maintenance-mode posture that risks falling behind aggressive aggregator feature sets.