MARLVEL

iMovie vs its rivals

Side-by-side comparison against iMovie's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

iMovie
This App
Chatlulu:Video&Photo Editor
Nemesis
Reshare Video
Contender
Christmas videos to share PRO
Contender
CosmiCut: Spatial Video Editor
Contender
Auto Captions Video-Captionix
Contender
UltraSync Blue Slate
Peer
MotionAI - Video generator
Peer
CinePlay: Kollaborate Edition
Peer
TripleShot Recorder
Peer
Core Identity
DeveloperJatisari Inovasi StudioHong Kong Endless Flow Technology LimitedRavi KakadiyaPablex Studio 3DCloverfield Technologies LLCFoxfortMobileAtomos Ltd.Corbin WinslowDigital Rebellion LLCBlakzero Oy
CategoryPhoto & VideoPhoto & VideoSocial NetworkingSocial NetworkingPhoto & VideoPhoto & VideoPhoto & VideoGraphics & DesignPhoto & VideoPhoto & Video
PlatformiOSiOSiOSiOSiOSiOSiOSiOSiOS, AndroidiOS
Store Metrics
Rating0.0 / 54.5 / 55.0 / 55.0 / 55.0 / 55.0 / 53.3 / 54.8 / 55.0 / 54.0 / 5
Ratings Count01,02631524611
PriceFreeFreeFreeFreeFreeFreeFreeFreeFree$1.99
Release DateJan 5, 2011Aug 5, 2025Oct 8, 2024Oct 23, 2023Feb 23, 2025Apr 24, 2024Dec 1, 2018Mar 11, 2026Nov 12, 2013Apr 3, 2026
Last UpdatedJan 28, 2026May 10, 2026Nov 10, 2024Oct 24, 2025Apr 14, 2026May 9, 2026May 10, 2023May 4, 2026Oct 14, 2025Apr 3, 2026
Sentiment & Reviews
Sentiment-negative--------
Score-25/100--------
Praises-
  • Personalization features allow users to adjust facial expressions and color palettes for custom artwork
--------
Complaints-
  • Generated images fail to resemble the uploaded source photos causing significant user frustration
  • Subscription and payment models feel deceptive due to hidden costs and lack of trials
  • Technical instability including infinite loading screens and app crashes prevents consistent usage
--------
Requests----------
Strategic Intel
Strengths
  • Ecosystem-level project handoff between iPhone, iPad, and Mac
  • Zero-cost, ad-free professional editing interface
  • Native integration with Apple hardware features like Cinematic mode
  • Trend-tracking library reduces user research time
  • All-in-one editing suite increases daily utility
  • Template-based creation lowers barrier for casual creators
----
  • Hardware-software integration ensures frame-accurate sync that software-only solutions cannot replicate
  • Zero-cost utility model lowers the barrier for existing Atomos hardware owners
  • AI-powered editing automates complex workflows for non-technical creators
  • Text-to-video generation provides a low-friction entry point for social media content
  • Cloud-synced viewing sessions enable remote production collaboration
  • CDL support provides professional-grade color accuracy on mobile
  • Automated multi-file synchronization reduces post-production labor
  • Single-take workflow lowers cognitive load for casual users
Weaknesses
  • Multi-step speed manipulation workflow
  • Lack of AI-assisted object removal
  • No native cloud-sync outside the Apple ecosystem
  • Facial recognition failure reported in reviews
  • Deceptive subscription practices drive negative sentiment
  • Technical instability prevents consistent usage
----
  • 3.25 rating on iOS indicates potential usability friction
  • Closed-loop dependency on UltraSync BLUE hardware limits the total addressable market
  • Subscription-only model for premium features limits free-tier conversion
  • Lack of offline processing creates dependency on stable internet connections
  • Local file playback requires in-app purchase
  • Zero Android user rating volume
  • No social media trimming tools
  • $1.99 price point limits reach against free alternatives
  • Lacks granular manual exposure and focus controls
Pricingfreefreemiumfreefreesubscriptionfreefreesubscriptionfreemiumpaid
MomentumMaintenanceActive----ZombieActiveMaintenance-
Update Cadence1 versions5 versions, ~19d avg----1 versions, 1 majors/6mo5 versions, 1 majors/6mo, ~9d avg2 versions, ~184d avg-

Compare iMovie head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by iMovie, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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