In Season is a produce seasonality guide for U.S. shoppers that filters fruits and vegetables by state and growing region on iOS.
The App DNA
What makes this app unique?
The app removes the cognitive friction of tracking shifting harvest windows, allowing users to plan grocery trips around peak-flavor availability rather than generic store inventory.
For Home cooks and farmers market shoppers who want to align their grocery purchases with local growing seasons.
What does it look like?
Key features
Push notifications triggered when local produce availability shifts for the user's selected region.
Indicators within the produce catalog advising whether specific items should be purchased organic.
Database of fruits and vegetables filtered by U.S. state and growing region.
How much does it cost?
Freemium model gates utility-focused features like alerts and organic advice behind a premium tier.
Velocity
Maintenance developmentplatform expansionperformanceShow more...
The app maintains a maintenance cadence, with only two releases identified in the recent window. The latest release focuses on platform compatibility and general performance improvements. Development appears to be reactive to OS updates rather than driven by a consistent feature roadmap. There is no evidence of live operations or frequent content updates.
Who built it?
Shayes Apps
10 apps tracked · Food & Drink
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Progress - Goal TrackerUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for In Season: Produce Calendar
How's the Food & Drink market?
In Season occupies a specialized niche in the Food & Drink category, providing localized data that generalist recipe apps lack. With a 4.78 rating across 9 reviews, the app maintains a high-quality baseline but currently lacks the scale to challenge broader market incumbents.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for In Season: Produce Calendar
Where is it heading?
Users report: The seasonality-guide market is consolidating around apps that offer automated, location-aware data. In Season's current maintenance-only cadence leaves it exposed to competitors that can update regional data more frequently, which would erode the trust required for a grocery-planning tool.
- The latest release (iOS 27 support) confirms the app remains in maintenance mode, which limits its ability to scale against larger competitors.
The SWOT
- Regionalized produce filtering creates a specific utility barrier that national recipe databases do not address.
- Freemium model gates high-intent features like organic buying guidance, directly linking health-conscious user segments to revenue.
- Expansion into farmers market integration could capture the high-intent shopper segment currently using manual planning tools.
- Localised push notifications for seasonal shifts provide a recurring retention loop that competitors lack.
Next best moves
Increase release frequency because the 114-day cadence risks data staleness → improve retention
The counter-intuitive read
The app's small scale is an advantage: by focusing on hyper-local seasonality…
Read the full takeBottom line
Users report: In Season serves a niche audience of high-intent shoppers, but the current maintenance-mode cadence limits its ability to capture broader market share. Increasing the data-refresh frequency would address the risk of staleness, which is the primary threat to a utility-first product.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is In Season free to use?
Does In Season work for my specific state?
What is the difference between the free and premium versions?
Sources
- [1] App Store, source
Report last updated