In The Know Cycling is a price-comparison and gear-review platform for road and gravel cyclists, available on iOS and Android.
The App DNA
What makes this app unique?
The platform removes the cognitive cost of manually filtering low-quality results across generic e-commerce sites, serving users who prioritize independent research over retailer-driven suggestions.
For Road and gravel cycling enthusiasts seeking independent gear research and price discovery.
What does it look like?
Key features
Aggregates pricing from 15+ stores to find lowest costs. Revenue Link: Affiliate commission model drives revenue via partner store clicks.
Comparative evaluations by enthusiasts. Revenue Link: Authority-building increases affiliate link click-through rates.
Curated advice for specific rider profiles. Revenue Link: Increases time-on-platform to boost affiliate interaction.
How much does it cost?
The platform operates on an ad-free, subscription-free model, relying entirely on affiliate commissions from partner store links.
Velocity
Dormant developmentopaqueShow more...
In The Know Cycling shows no development activity, with the latest release occurring 298 days ago. Across both Android and iOS platforms, the app has remained stagnant for nearly ten months. With only two distinct versions identified in the history and no recent updates, the project appears to be in a zombie state.
Who built it?
User Sentiment
What do users think recently?
The recent review mood reads thrilled. Users appreciate curated cycling gear discovery saves serious riders time compared to searching through generic retail platforms.
How are ratings & reviews evolving?
What users say, by theme
- Curated cycling gear discovery saves serious riders time compared to searching through generic retail platforms
1 of 1 recent reviews analyzed · limited sample
Read the full review analysisCompetition
Competitive landscape for In The Know Cycling
How's the Health & Fitness market?
In The Know Cycling operates as a specialized research utility within the Health & Fitness category. The lack of recent updates (298 days since last store update) suggests a stable but stagnant market position that relies on legacy search authority rather than active feature growth.
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Key takeaways for In The Know Cycling
Where is it heading?
The cycling gear research market is consolidating around platforms that offer faster, more integrated price discovery. In The Know Cycling remains stable due to its independent authority, but the lack of active development leaves it vulnerable to retail-native search tools.
- The 298-day update gap suggests a maintenance-mode posture, which limits the platform's ability to capture new traffic from evolving cycling trends.
The SWOT
- Independent review authority drives high-intent traffic to affiliate partners
- Gravel-specific component guides target the growing non-road cycling segment
Next best moves
Ship gravel-specific buying guides because the segment is growing → increase affiliate click-through volume
The counter-intuitive read
The platform's lack of updates is a feature, not a bug…
Read the full takeSince the last report: The platform has pivoted its strategic focus to include gravel cycling, adding gravel-specific buying guides to its roadmap to address a previously ignored market segment.
Bottom line
In The Know Cycling provides a clear value proposition for gear research, but the lack of recent feature updates risks ceding the research-to-purchase funnel to more agile retail platforms.
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