InColor: Coloring & Drawing vs its rivals

Side-by-side comparison against InColor: Coloring & Drawing's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

	InColor: Coloring & Drawing This App	Pigment - Adult Coloring Book Nemesis	Adult Coloring Book - Zen Contender	Art Set 4 Contender	Tayasui Color Contender	Zen: Coloring Book for Adults Contender	Sketchbook Peer	ibis Paint X Peer	Procreate Peer	Happy Color – Color by Number Peer
Core Identity
Developer	EYEWIND LIMITED	Pixite Inc.	BetterMe	Lofopi	Tayasui	Gismart	Sketchbook, Inc.	ibis inc.	Savage Interactive	X-Flow
Category	Entertainment	Lifestyle	-	-	-	-	-	-	-	-
Platform	Android, iOS	iOS	-	-	-	-	-	-	-	-
Store Metrics
Rating	4.5 / 5	4.6 / 5	-	-	-	-	-	-	-	-
Ratings Count	2,365	207,826	-	-	-	-	-	-	-	-
Price	Free	Free	-	-	-	-	-	-	-	-
Release Date	Nov 19, 2019	Dec 17, 2015	-	-	-	-	-	-	-	-
Last Updated	Mar 30, 2026	Apr 6, 2026	-	-	-	-	-	-	-	-
Sentiment & Reviews
Sentiment	mixed	-	-	-	-	-	-	-	-	-
Score	45/100	-	-	-	-	-	-	-	-	-
Praises	Creative expression through flexible color and filter selection keeps users engaged during long sessions	-	-	-	-	-	-	-	-	-
Complaints	Aggressive paywalls and subscription pressure limit access to core features for free-tier users	-	-	-	-	-	-	-	-	-
Requests	Offline mode functionality would allow users to color without a constant internet connection	-	-	-	-	-	-	-	-	-
Strategic Intel
Strengths	AI-generator pipeline enables infinite custom content Social community features drive daily session frequency iPad-optimized interface supports professional-grade drawing workflows	-	-	-	-	-	-	-	-	-
Weaknesses	0.7★ Android-iOS rating gap on majority Android base Aggressive ad-frequency triggers high churn Technical instability prevents access to purchased content	-	-	-	-	-	-	-	-	-
Pricing	freemium	freemium	-	-	-	-	-	-	-	-
Momentum	Active	Intense	-	-	-	-	-	-	-	-
Update Cadence	2 versions, 2 majors/6mo, ~9d avg	5 versions	-	-	-	-	-	-	-	-

Compare InColor: Coloring & Drawing head-to-head

InColor: Coloring & Drawing vs Pigment - Adult Coloring Book